March 2019 marks the end of Ford Taurus production in Chicago. Like the rest of Ford’s non-crossover, non-Mustang lineup, the Taurus is dead in the US and Canada. It’s been a protracted farewell for Ford’s flagship sedan as, after a refresh in 2013, the Taurus has been sitting in Ford’s showrooms mostly unchanged. There won’t be many fond farewells for it, much like the nameplate’s demise in 2006 elicited little in the way of sorrow. Spare a thought, though, for the SHO.
Since the days of the first Thunderbird, the Ford brand has been able to convincingly reach upmarket. The first Taurus SHO was able to do that quasi-premium, import-fighting shtick better than any Lumina Euro or LeBaron GTS. After fading into irrelevance with the controversially-styled third-generation, the SHO nameplate lay dormant, thankfully sitting out the handsome but decontented and unremarkable 2000-06 generation.
Then, in 2010, SHO ‘nuff it was back. It was now a swaggering, square-jawed full-size sedan with Ford’s heralded EcoBoost V6. This direct-injected, twin-turbocharged beast of an engine produced 365 hp at 5500 rpm and 350 lb⋅ft of torque at 3500 rpm, enough to rocket this burly, 4400-pound, all-wheel-drive sedan to 60 mph in just 5.2 seconds. That was 0.2 seconds quicker than a V10 Audi S6. The only transmission was a six-speed automatic with paddle shifters. A performance package added performance brake pads, recalibrated steering, a 3.16:1 final-drive ratio (instead of 2.77:1), and 20-inch wheels with summer tires.
The Big 3 had done big, powerful sedans in the past but the final SHO continued a proud tradition of understated styling and sophistication. Autoblog reported in 2013 that half of SHO sales were conquest sales from European brands like Audi and BMW. That makes sense – the Taurus was devoid of the kind of bric-a-brac that defined many American sport sedans, often replete with extraneous hood scoops and cladding. Indeed, the SHO was only subtly distinguished from lesser Taurii – different 19-inch wheels and discreet badging were the main differences. It was the same with the interior, which added some suede inserts and metal-look trim.
Audi and BMW buyers weren’t just buying the SHO because of its aesthetic sensibilities, however. Unlike GM, Ford was democratizing luxury features instead of making you pay more to get a luxury nameplate. Much like its Lincoln MKS stablemate, the Taurus SHO could be equipped with myriad luxury features including power-adjustable pedals, multicontour massaging front seats with heating and cooling, and a power rear window sunshade.
The D3 platform that underpinned both the ’08-09 and ’10-19 Taurus was solid but an unspectacular base for a sport sedan. Although the ’10 SHO had go, its handling was safe, buttoned-down but nothing overtly exciting; 60% of the weight sat over the front wheels. Though it wasn’t exactly a canyon carver, the SHO could be coaxed along winding backroads and was an enthusiastic highway cruiser. Fuel economy was rated at 17/25 mpg, living up to the EcoBoost’s claimed ability to marry V8 performance with V6 fuel economy.
The final Taurus SHO was a handsome beast and somewhat of a Q-ship and yet, it does make one wonder what a SHO-ized version of the ’08-09 Taurus would have looked like. That car’s styling was so plainly inspired by Audis and Volkswagens of the turn of the century that it may well have lent itself well to a subtly sporty SHO exterior treatment. The ’08-09 may have been less visually aggressive than the ’10 but it compensated for this by having a much more spacious-feeling interior. The ‘10’s high beltline and absurdly large center console left the occupants feeling hemmed in, even more so than in, say, a Chrysler 300. Alas, the interior never felt as spacious as the car’s external dimensions would suggest.
The 2013 refresh brought some meaningful improvements to the interior, including some nicer plastics, but it didn’t address the constricting dash and console. It also brought with it the controversial MyFordTouch touch-capacitive switchgear. Regardless of whether you liked it or not, Ford and fellow adopter GM have been shifting away from it.
There was a new front-end treatment for 2013 and, crucially, improved brakes – this addressed a common criticism of the 2010-12 models. The SHO’s percentage of total Taurus volume remained steady with around 9% of 2013 Tauruii being SHOs. That year was the best-ever year for the full-size Taurus, if well down on the fleet-queen fourth-generation’s salad days.
Although the SHO lacked the burly V8 of the Dodge Charger R/T and SRT-8 and Chevrolet SS, it gave up little in straight-line performance and offered its own unique blend of luxury and athleticism. And even as the regular Taurus became increasingly dependent on fleet sales, the SHO continued gamely on, perhaps because its engine was also being put into Police Interceptor sedans in the Chicago plant.
There’s a new generation of Taurus in China, using the Fusion’s CD3 platform and available with the Fusion Sport’s turbocharged 2.7 V6. It won’t come to North America, however, and its future is hazy in China too where Ford continues to struggle.
Happily, the Chicago plant’s lights remain on as they continue producing the Ford Explorer. The Taurus, however, is now gone. While the SHO was a competent luxury sports sedan, one that could woo buyers of much more expensive European sedans, it was left to wither on the vine. A confining interior and an unshakeable feeling of heft were its greatest sins but it’s nevertheless worth a fond farewell.
Photographed in Beatty, Nevada in September 2018.
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“Unlike GM, Ford was democratizing luxury features instead of making you pay more to get a luxury nameplate.”
THIS may just be GM’s deadliest sin. Leaving duplicate nameplates around long after their reason to exist had vanished in the collapse of Sloan’s ladder.
I really wish that GM would send the current Impala out with a BANG and offer an SS version with the Twin Turbo 3.6 V6 and AWD out of the XTS V.
“The final Taurus SHO was a handsome beast and somewhat of a Q-ship and yet, it does make one wonder what a SHO-ized version of the ’08-09 Taurus would have looked like.”
That would have been cool and a true Q-ship. Let’s not forget that the 08-09 Taurus had an additional 8 cubic feet of interior space compared to the current Taurus.
I honestly though feel like the current Fusion Sport with the 2.7 twin turbo V6 is a better successor to the original SHO. I’d be tempted to buy a Fusion Sport and slap a personalized plate on it that said “SHO NUF” or “FOR SHO”
Or “FO SHO” for Faux SHO.
I agree with that however that the Fusion would’ve been a great SHO.
In long run, moving Taurus name to full size or higher price line just didn’t work. ‘Car guys’ liked the car, but didn’t buy. Average buyers overlooked it and had ‘sticker shock’.
When a nameplate is drawn down to ‘bargain basement’ or ‘fleet queen’ level, it’s difficult to make a comeback.
OTOH, Five Hundred didn’t work either. And large car market has been declining since forever ago.
Bought a black ’89 SHO new back in the day, had it for about 4 years. Great car… practical, comfortable, reliable, loads of fun. Our oldest daughter rode home from the hospital in it after her birth. (And, yes, I drove carefully that day.)
The ’10-’19 SHO’s bloated weight and compromised D3 platform never did it for me. Ford really should’ve used the Fusion as the basis for a contemporary SHO. Why they chose not to is mystifying.
I remember when these came out, Ford sedans through the 2000s up to this point were about as plain vanilla as you could get, and when the Taurus name replaced the Five Hundred it was just more of the same, but then started speculation about a follow up SHO revival on the Ford message boards, and when it came true along with this new sleek body, it actually surprisingly lived up to the hype. The D3 SHO was really the start of the short golden period Ford went through in the early half of this decade, but also represents how stale it all became – I had no idea the SHO was still available until now, I figured it was dropped 3 or 4 years ago.
In my eyes the full size chassis made these spiritual successors to the Marauder more than the original SHOs. I just have a hard time connecting the high winding naturally aspirated Yamaha mill and airy practical light midsized roots of the groundbreaking 89-95s to a twin turbo tank with a mandatory automatic, I’m too much of a purist to accept the name revival even if I do like the car itself.
And my long comment got eaten by some arbitrary filter, again :/
Fusion is really the successor to the Taurus. Ford played it timid and safe, that’s why this car is dead. The ‘96 Impala SS and the Mopar LX made it obvious what it takes to sell a full-size performance sedan. For this market, V6 fwd based hot rods just don’t cut it. The numbers look good on paper but just the ability to ‘go fast’ doesn’t equate to the kind of testosterone fueled stupid fun that a RWD V8 brings by the truckload. Speaking of those numbers, 0-60 in 5.2 seconds is pretty respectable. That said, this is the Taurus punching with everything it has. The Charger R/T is comparable but that’s also where the ‘real’ Charger starts. A ‘10 SRT would smoke a ‘10 SHO, those can hit 60 well under 5 seconds. We all know how far the Mopars have come since then…
This same car on the Mustang platform with the same mechanicals…who knows how it could have sold. Ford Interceptor, anyone? Yes the Holdens that GM sold here didn’t set the world on fire but they also botched it epically in terms of nearly nonexistent marketing, and the lineup being a spotty mix without properly offering the right options/price points. It’s neither here nor there at this point.
I too had forgotten that these were still around. I never dipped down that far into the stats and specs, but with so many Ford vehicles being equipped with EcoBoost turbos, I was under the impression that the SHO was just one more. Perhaps wrongly.
Earlier versions of the SHO seemed to take the standard FWD platform about as far as it could go as a sport sedan, and it also seems that Ford had more success than either GM or Chrysler at tempting drivers of Euro iron into something made here.
I’m not normally fan of truly big saloons but if I lived in North America I’d be seriously tempted, and not just by the glorious red colour of the feature car.
Striking looking and I suspect pretty capable car, and great value of money now surely?
A sad day for the American sedan.
I remember when this final Taurus SHO came out… I was very impressed. Unfortunately the market shifted dramatically away from full-size sedans and towards crossovers, and Ford felt little reason to meaningfully update the the Taurus to keep it competitive.
I’m honestly hard-pressed to say what exactly Ford should have done without a full redesign and much needed downsizing, as the body was quite large and especially tall. Still, it’s a shame.
I think the only thing they really could have done is brought the Chinese CD4 platform Taurus to America. And they probably would have if there was demand for it. But the full size non-luxury segment is dying and no product, no matter how amazing, would turn that around.
I’d forgotten these existed. Even the regular Taurus of this generation is very rarely seen here. It’s decidedly not a Eugene-mobile, or a West Coast car in general.
I’m not a Ford guy – not anti-Ford or anti- anything really – had a Town Car back in the day – just never had any. Apart from that TC I’ve pushed mostly GM and BMW cars. I say that to say that I’ve always found these cars attractive and desirable and I would love to find on the cheap, but my observation has been that most SHO owners keep them and the rest available are just rental spec champagne tan snooze boxes.
Full disclosure, it must be said that I’m definitely the target market for big sports sedans: in 2015, in a stunning display of wasting money, I bought a new Chevrolet SS (triple black, 6MT). The car was fabulous and I’d have one again in a second, but my divorce settlement unfortunately didn’t agree. (Side note for anyone considering an SS / LS3 Commodore: You’ll regret nothing but the operating expenses. The fuel tank is permanently empty, and if you don’t already have one, you’ll establish a good relationship with your tire shop, at about 600 bucks a pop. Woof. 😂🤣)
Maybe we’ll see a four door Mustang yet!!
That idea may not be all that crazy….
https://www.caranddriver.com/news/a24740701/ford-mustang-four-door-sedan/
A modern SHO fusion would of been the perfect car, with a 360 degree camera…….. Bring over the Chinese Taurus will work!
The Taurus Police Interceptor was basically a stripper SHO with a column shift because that “huge” console left no room to mount the laptop. The police could order the EcoBoost 3.5, if they were so inclined. I happen to own one, so I may be a little biased. Mine does not have the twin turbos, but honestly, it doesn’t really need them…