Ad Classics : The Cars Of The Soviet Union – Nyet

Soviet ad ZAZ

(Updated 9/10/2026)   The real reason the Soviet Union imploded? No good advertising agencies! OK, these cute twins in the ZAZ 966 are fetching, but not exactly up to Western standards for the times. And the one tv ad I found on YouTube is pretty bizarre. But then, advertising was hardly needed, when the waiting period for a new ZAZ was measured in decades. Maybe twins got a shared one in half the time?

ZAZ 966 001 800

Actually, most of these print ads weren’t made for domestic consumption, exactly for that reason. They’re from Autoexport, the Soviet agency given the less-than ideal mission of selling Soviet cars abroad, so a bit of sizzle was in order.

Soviet ZAZ ad red

Here’s another fetching beauty to get Westerners excited about the mini-Corvair ZAZ. But it wasn’t just the fairer sex that was pressed into service for Mother Russia.

moskvich 412 001 800

This one I scanned from my 1969 Automobile Revue catalog. Let’s just say it really stands out compared to what was going down about then. Or maybe the Russians were ahead of their time? Sexy dudes!

Soviet Volga ad river

Looks more like someone’s snapshot than an ad for the rugged Volga, here probably by its namesake.

Soviet Volga wagon 10

This Volga wagon is fetching, regardless of the model.

Soviet Volga black

Is this the Volga Brougham edition?

Soviet Volga old

Here’s a shot of the earlier version of the Volga. If Russians are nostalgic about the old days, the traffic on Moscow’s streets might be at least a legitimate reason.

Soviet ads Izh Combi

This one has a bit of flair actually, for the Izh Combi, no less.

Soviet Lada ad

We’re entering almost modern times (1970s) and the new Lada is being presented rather nicely here. Did Fiat send a photographer along with the blueprints for their 124?

Soviet ad UAZ 2269

As is customary, I save the best for last. Wow! Now that’s a van I could like, the UAZ 2269. How odd to show it in a setting where its rugged four wheel drive is so utterly irrelevant. Oh well.

The only domestic tv ad I found is mighty bizarre, and makes me almost wonder if it’s for real. I’ll let you decide.

(some images from englishrussia)