Automotive History: 1950 Chevrolet Styleline De Luxe Bel Air – The Belle Of Bel Air

 

If I say “Chevrolet Bel Air hardtop,” the first image in your mind is probably a Tri-Five Chevy with a V-8 engine and a flashy paint job. However, the Bel Air actually arrived for 1950, a plush pseudo-convertible that brought hardtop styling to the masses — and helped to introduce the now almost forgotten first version of Chevrolet’s Powerglide automatic.

Long front 3q shot of a red 1957 Chevrolet Bel Air two-door hardtop

The Bel Air everyone expects: a 1957 Chevrolet Bel Air Sport Coupe / Mecum Auctions

 

Before the small block V-8 arrived in 1955, there was not a lot of excitement in the Chevrolet line. Chevrolet kept finding additional power from the 1937-vintage Stovebolt Six, but in cars with curb weights ranging from 3,200 to 3,600 lb, it provided only average performance. That didn’t deter customers — Chevrolet was the world’s best-selling car — but people bought Chevrolets for build quality, comfort, and resale value, rather than speed or sizzle.

Front 3q view of a Moonlite Cream 1950 Chevrolet Bel Air hardtop with a Falcon Gray roof

1950 Chevrolet Styleline De Luxe Bel Air / Connors Motorcar Company

 

Starting in 1950, however, Chevrolet did get an infusion of glamour in the form of the Bel Air, a new pillarless hardtop model in the notchback Styleline series. Taking its name from a posh Los Angeles neighborhood, the Bel Air followed in the footsteps of the much pricier Cadillac Coupe de Ville, Buick Roadmaster Riviera, and Oldsmobile 98 Holiday Coupe, which had arrived in 1949.

Rear 3q of a Moonlite Cream and Falcon Gray 1950 Chevrolet Bel Air hardtop

Chevrolet called this body color “Moonlite Cream”; the roof is Falcon Gray, not black / Connors Motorcar Company

 

This sudden proliferation of hardtop coupes reflected some interesting trends in the American marketplace. Since the 1920s, the market share of open cars had shrunk precipitously, falling from 83 percent in 1920 to 3.2 percent in 1940. As buyers became accustomed to year-round weather protection, cheap roadsters and touring cars had largely disappeared. There was still some market for well-trimmed convertibles, which were an easy way for automakers to add a little sex appeal to a line, but it wasn’t much: U.S. automakers sold only 105,335 convertibles in 1940.

Front seat of a 1950 Chevrolet Bel Air, with red leather/white cloth upholstery

Bel Air upholstery was primarily cloth with leather bolsters in contrasting colors / Connors Motorcar Company

 

However, as civilian production resumed after WW2, an interesting thing happened: While convertible market share remained low — well under 5 percent — the number of convertibles sold in the U.S. more than doubled between 1940 and 1949, even though those open-top models were now usually the most or almost the most expensive in the line. This implied that there was a growing number of American buyers with the money for a stylish top-of-the-line model, although the various practical sacrifices involved in driving an open car meant that convertibles were likely to remain a small niche. (The ’50s boom in small imported sports cars, most of them roadsters, didn’t really change this equation — even at its height, the sports car market remained very small potatoes by Detroit standards.)

Interior view of the sail panel from the back seat of a 1950 Chevrolet Bel Air, with the rear courtesy lamp illuminated

Wraparound rear window was exclusive to the Bel Air for 1950 / Connors Motorcar Company

Chrome headliner rails in the interior of a 1950 Chevrolet Bel Air

Simulated convertible top bows were an essential early hardtop feature / Connors Motorcar Company

 

You can see how the hardtop fit into this picture. Nearly all of the early postwar hardtops were pitched as pseudo-convertibles: They typically rode a stiffer convertible chassis (if the line had one), and they were trimmed like a convertible, often adding chrome ribs to the headliner to simulate the bows of a convertible top. Cadillac, Buick, and Oldsmobile went so far as to give their early hardtops the same electro-hydraulic motor their convertibles used for the power top mechanism, also providing hydraulically operated power windows and seat controls. Unlike the convertible, however, the hardtop coupe gave up little in security or weather protection compared to a regular club coupe.

Back seat of a 1950 Chevrolet Bel Air, with red and white leather/cloth upholstery

Back seat was much less claustrophobic for rear passengers than two-door Fleetline fastbacks / Connors Motorcar Company

 

The other great selling point for early hardtops was airiness. The shape of the sail panels on the early GM hardtops was not necessarily conducive to over-the-shoulder visibility, but compared to the huddled-in-a-bunker vibe of prewar cars, with their small glass area and obstructive window frames, hardtops were like riding in a dome car on the train. Being able to roll down the side and rear quarter glass completely, leaving an unobstructed open space from front vent window to rear sail panel, was also a welcome novelty.

Side view of a Moonlite Cream/Falcon Gray 1950 Chevrolet Bel Air

Height (64.06 inches unladen) makes the Bel Air look shorter than it is, but it’s 197.5 inches overall on a 115-inch wheelbase / Connors Motorcar Company

 

Chevrolet and Pontiac both got into the act for 1950, with the new Chevrolet Styleline De Luxe Bel Air and Pontiac Chieftain Super De Luxe Catalina. (Oldsmobile also offered a one-year-only 76 Holiday Coupe.) These applied the same pillarless roof and three-piece wraparound windshield of the Coupe de Ville, Riviera, and Holiday to the smaller GM A-body. (Interestingly, the Bel Air did not share the X-frame of the Styleline convertible, although the hardtop did get a reinforced frame with much stiffer boxed side members.)

Illustration of the 1950 Chevrolet Styleline standard and convertible frames, showing how the side rails of the Bel Air are reinforced

The 1950–1952 Bel Air had a special frame with stiffer boxed side rails

 

The GM A-body hardtops weren’t quite as lavishly trimmed as the bigger Cadillac, Buick, and Olds models, although they were still quite fancy. Unlike the senior models, the Bel Air and Catalina also didn’t include electro-hydraulic power window and seat controls, which helped to keep prices down. A 1950 Chieftain Catalina still cost at least $2,000 even with a six-cylinder engine, but the Bel Air started at a comparatively affordable $1,751. This was a lot of money in 1950 — $259 more than a two-door De Luxe sedan, at a time when $259 was close to two months’ wages for many Americans — but it was $106 less than a 1950 Styleline convertible, and half the price of a new Coupe de Ville.

Red and white door trim of the driver's side door of a 1950 Chevrolet Bel Air

Attractive two-tone door trim, but no power windows / Connors Motorcar Company

 

For an extra $158.50, buyers of Chevrolet De Luxe models could also order the new Powerglide transmission, the first new automatic in the low-price field. (The Studebaker Automatic Drive followed a few months later.)

Red and white dashboard of a 1950 Chevrolet Bel Air with Powerglide

1950 dashboard continued the two-tone theme, with many stainless steel highlights / Connors Motorcar Company

 

Like late ’50s cast iron Powerglide transmissions, the early units had front and rear oil pumps, a transmission oil cooler, and a vacuum modulator that adjusted line pressure based on engine load. However, the early Powerglide had no throttle valve, governor, or automatic shift valves. The driver could manually shift the Ravigneaux gearset between low, direct drive, reverse, and neutral, but the transmission had no provision for automatic gear changes. In other words, the early Powerglide was not a two-speed automatic, but a continuously variable transmission. With the shifter in Drive, all torque multiplication came from the five-element torque converter, which provided a maximum torque ratio of 2.2:1 at a stall speed of 1,700 rpm.

Powerglide badge on the decklid of a Moonlite Cream 1950 Chevrolet Bel Air

Powerglide was only available on De Luxe models in 1950 / Connors Motorcar Company

 

Some readers may be familiar with the later two-speed Powerglide, found on most Chevrolets from the mid-’50s through the late ’60s, but the original 1950 edition was quite a different animal, bearing more resemblance to the early Buick Dynaflow transmission. (Both were based on the same concepts, which were developed by a GM Engineering Staff product study group, but Buick and Chevrolet each designed their own distinct production versions. Each division also manufactured its own automatic transmissions.)

Cross-section of a 1950–1952 Chevrolet Powerglide transmission with five-element torque converter

1950 to 1952 Powerglide with five-element converter, front and rear pumps, no governor

 

The torque converter had a two-stage pump (impeller), with the two stages linked by an overrunning clutch. At low speeds, the secondary pump would freewheel, creating a distinctive whining sound, but it would lock to the primary pump at higher engine speeds. There were two stators, each with its own overrunning clutch, with different blade profiles to maximize torque multiplication through a broader range of engine speeds.

Labeled illustration breaking out the components of the 1950 Chevrolet Powerglide transmission's five-element torque converter

Components of the early Powerglide’s five-element torque converter

 

This was just like Dynaflow, but Chevrolet also added a second set of blades to the turbine and the primary pump, which formed what Chevrolet called a “overrun coupling.” When coasting, the additional blades on the turbine would act as a pump, with the additional plates on the primary pump acting as a turbine, resisting engine rotation and providing better engine braking. In practice, this didn’t work very well, and Chevrolet abandoned it after 1952.

Chevrolets of this time didn’t have outstanding acceleration to begin with, and Powerglide didn’t help. With standard transmission, a 1950 Chevrolet had a 2.94 low gear and a 4.11 axle ratio, giving a starting ratio of 12.08:1. Powerglide came with a taller 3.55 axle, and if you started in Drive, starting ratio was only 7.81 to 1. Starting in Low (which had a 1.82:1 ratio) provided better pickup off the line, but you had to manually shift to Drive by about 40 mph.

Chevrolet Stovebolt six in a Moonlite Cream 1950 Chevrolet Bel Air

Bigger 235.5 cu. in. (3,859 cc) would have been desirable even with manual transmission, but Chevrolet didn’t offer that combination in 1950 / Connors Motorcar Company

 

To compensate for the loss of performance, Powerglide cars got the bigger 235.5 cu. in. (3,859 cc) Stovebolt Six from the Chevrolet truck line, which provided a net output of 98 hp and 189 lb-ft of torque (advertised as 105 gross horsepower), compared to 85 hp and 170 lb-ft (advertised as 92 gross horsepower) for the standard 216.5 cu. in. (3,547 cc) engine. The bigger six also had hydraulic lifters, which kept the valves from chattering annoyingly when the torque converter allowed the engine to rev up.

Rear view of a Moonlite Cream and Falcon Gray 1950 Chevrolet Bel Air

Taillights moved to the rear fender tips for 1951, increasing the Cadillac resemblance / Connors Motorcar Company

 

Both Mechanix Illustrated and Motor Trend tested Powerglide-equipped Chevrolets in their respective September 1950 issues. They found that the taller axle ratio and more powerful engine gave Powerglide cars an edge in top speed (both got up to about 88 mph), but acceleration still suffered. Motor Trend found that with a start in Drive, their Powerglide car need a yawn-inducing 27.5 seconds to reach 60 mph. Starting in Low trimmed that to 21.8 seconds, but that was still about 2 seconds slower than a manual-shift car. (In Mechanix Illustrated, Tom McCahill claimed a 0 to 60 time of 17.4 seconds in Drive and a preposterous 15.2 seconds starting in Low, which I think very unlikely.) The Powerglide car did return about 2 mpg better gas mileage in steady-state highway cruising, but was about 2 mpg thirstier than a stick-shift Chevrolet in traffic.

Trunk and spare tire of a Moonlite Cream 1950 Chevrolet Bel Air

Not a cavernous trunk, but more usable than the big Chevrolet Fleetline fastback series / Connors Motorcar Company

 

Tom McCahill had nothing very kind to say about Powerglide, but for buyers used to the cumbersome vacuum shift linkage and fragile transmission gears of 1939 to 1948 Chevrolets, it was a step forward. It was also another feature that had previously been available only to buyers of more expensive cars, and it quickly became very popular despite its limitations.

So, of course, did the Bel Air. In 1949, all three of GM’s senior hardtops together had sold fewer than 10,000 units, limited by their high prices and very late introduction. In 1950, Chevrolet sold 76,662 Bel Airs, followed by 103,356 of the little-changed 1951 models and 74,634 for 1952. Although the hardtop didn’t kill the convertible, at least not right away, it probably hastened the downfall of the Fleetline fastback series, whose popularity nosedived after 1950. The fastbacks were less practical than the notchbacks, and with the arrival of the Bel Air, the Chevrolet Fleetline suddenly looked very dated. Four-door fastbacks disappeared after 1951, and the two-door wouldn’t return after 1952.

Side view of a Mint Green 1950 Chevrolet Bel Air hardtop with a black roof and whitewall tires

Chevrolet called this color Mist Green; unlike the cream-colored car, the roof is black, not dark gray / ClassicCars.com

 

Although hardtops would become increasingly popular through the rest of the 1950s, Chevrolet couldn’t resist debasing the Bel Air name, extending it to a full trim series for 1953 and adding pillared sedan models as well as a convertible. The arrival of the Impala in 1958 soon demoted the Bel Air to second-banana status, and after 1962, it no longer even offered any hardtops (except in Canada). It expired in the ’70s after several ignominious years as a budget special, which I’ve always thought was foolish. Even non-car people still often perk up at the name “Chevy Bel Air” — it has a nice ring to it, and it sets the right tone. Bel Air isn’t quite Beverly Hills, but it’s still one of the poshest neighborhoods in Southern California, an upscale locale and an aspirational nameplate for a car that used to be something special.

Related Reading

Cohort Classic: 1951 Chevrolet Bel Air – The Hardtop Era Begins (by Paul N)
Curbside Classic: 1953 Chevrolet Bel Air – A Message From 1953, Part 1 (by Jon Stephenson)
Curbside Classic: 1955 Chevrolet Bel Air–“Nice To See You”– (by Stephen Pellegrino)
Curbside Classic: 1961 Chevrolet Bel Air Sport Sedan – The Last Bel Air Four Door Hardtop (by Paul N)
Cohort Outtake: 1962 Chevrolet Bel Air Coupe – The Last Bubble-Top (by Paul N)
Curbside Classic: 1977 Chevrolet Bel Air Coupe – A Once-Storied Name’s Last Stand In Canada (by David Saunders)
Powerglide: A GM’s Greatest Hit Or Deadly Sin? (by Paul N)