Inside of this nondescript building is a treasure. At least some people would consider it a treasure. For this building contains the historical archives of the Studebaker Corporation. And it is more than you might think.
I had heard of these archives before, but truthfully, even an Indiana Stude homer like me sort of yawned. A bunch of papers with board meeting minutes and old payroll records just didn’t sound that interesting. But I was recently allowed inside and saw that it is so much more.
On a visit to the Museum this past summer with Tom Klockau, I decided to play the Curbside Classic Editor card to see if there were any curtains that I might get to peek behind. All for you good readers, you know. I was quickly contacted by Andrew Beckman, Archivist for the Studebaker National Museum. He offered to take me on a tour of the archives, an offer that I quickly accepted.
Automobile manufacturers have found a lot of ways to go out of business. In most of those ways, a company either goes completely away, or it is bought by someone else. In both of those cases, company files have a way of disappearing. In the former case, there is nobody left to care as suddenly unemployed people scramble for new jobs and creditors take over and clean out facilities. In the latter case, legacy documents are often considered a burden by the new owners and are either disposed of or severely culled.
But Studebaker was not like most other companies. I know – you already knew that. Studebaker was a conservative company that never strayed from its hometown headquarters, so there was little reason to clean out old files. Also, the company did not completely go away, and to the extent that the automobile business did, it did so in a somewhat organized way, with a parts operation and the Avanti company that sort of continued in place. There was also a pretty active owner base that kept a flame of interest burning for the brand. All in all, Studebaker might have a better collection (at least as a percentage of all that was ever churned out) than a company like Chrysler that has lost a good part of its historical collection over a series or ownership changes.
The happy result is that the large collection of closets, garages, offices and warehouses that contained over one hundred years of documents, pictures, and files of all kinds was largely saved.
Let’s talk engineering drawings. Do you need the dimensions for a fog light assembly for your 1942 Stude? Well, here you go. The Archives contain innumerable drawings of parts of all kinds, going back to when Studebaker was building nothing but vehicles powered by one-horsepower, solid-emissions propulsion. As in horses.
Even better are the logs of part numbers and their revisions, allowing you to trace through the multiple improvements in a part. So if your get-rich plan requires you to dash off a run of replacement cylinder heads for a 1923 Big Six, you are probably in luck, because all of the necessary drawings should be right here.
Even better, a good deal of drawings from Packard are contained here as well, as most of those drawings were evidently shipped to South Bend when Studebaker-Packard closed the Detroit facilities. The one problem on the Packard drawings, according to Andrew, is that the Archives lacks the cross-reference documents by which later part numbers relate back to an earlier design. So while the Packard drawing might be there, it is only indexed under the original part number and not under any later numbers which referred to often minor revisions to the original.
In addition to the trove of drawings, the Archives contain box upon box upon box of advertising materials, technical service bulletins, photographs, films and other things that I am not even thinking of. Three floors worth of stuff like this qualifies as a treasure trove to me, anyhow. And as money becomes available, more and more of the old documents are cataloged, organized, and reproduced on modern media so as to become available to those involved in all kinds of Studebakery.
One of the best-known things available from the Archives is each car’s individual production order. This example would have been quite a car, a white 1963 Daytona hardtop with a Skytop sunroof, R-1 Jet Thrust 289 V8 and air conditioning (for Minnesota, no less). This one even appears to be a case where the owner traveled to South Bend to take delivery of his new ride straight from the factory. I actually picked this example from the internet – I was so busy listening to Andrew and being in a state of awe that I didn’t take many pictures.
What is even better is that people like you and me can gain access to the Archives (by appointment) in order to view and copy the documents that we might need for our historical research or to fabricate that unobtainable part. More information about the materials and services available can be found on the Museum’s website.
So what can I say but that I first stood outside of this building with a complete lack of understanding of what it contains. Now that I have been given a brief tour, I am in awe of the information available to those with the time and inclination to search it out. There are a lot of things that Studebaker did not do as well as other companies in the industry. Happily, they went out of business in the best way possible, and those who seek information on the old company and the cars it built are richer for it.
Further reading:
Tour of the Studebaker National Museum Part 1 (Jim Grey)
Tour of the Studebaker National Museum Part 2
Tour of the Studebaker National Museum Part 3
Studebaker National Museum’s 1947 Studebaker Station Wagon Prototype (J P Cavanaugh)
The Studebaker National Museum has been very helpful in researching my 3 Studebakers. They have my approval.
I am pleasantly surprised to see that the “Drive-Away Shipper” form you utilized in this blog, is for the ’63 Daytona Skytop I owned for 23 years! I actually met the original owners, the Duginskis, in 2010 and took them for a ride in the car. They hadn’t seen it since traded in ’65 for a Plymouth Fury Suburban station wagon.
Wow, that’s great. Like finding the build order on your collector car stuck into the seat springs x 1000!
Wow, that would certainly be handy.
Chrysler (or rather FCA now) Historical has build records for some vehicles up to 1967 which you can purchase copies of. Unfortunately all Chrysler Canada records were destroyed in a fire.
Studebaker ~ ask the man who owns one ! .
-Nate
“Ask the man who owns one”
Packard’s slogan.
NEVER Studebaker’s.
OOps ~ sorry ;
Fuzzy memories of the sales poster in Frost & French , the old Studebaker Dealer in Los Angeles I remember seeing it in 1969 .
-Nate
Looks like Frost and French held out until 1975 by servicing, selling and restoring Packard’s and Studebaker’s. Sold out to E & L Auto body.
Au contraire, Rogue. The ’63 Monroney label (window price sticker) had “Ask The Man Who Owns One” written on it, as did the factory-installed windshield label reading “Craftsmen Built–Ask the Man Who Owns One”. Admittedly, cribbed from Packard, but Studebaker did use it in the ’63 model year.
Having recently visited the Studebaker Museum on Veteran’s Day, I can attest to the experience being a great one and definitely worth a visit if in the area.
The only issues were it’s a bit cramped, and the Scepter concept car was being stored on a lift so it wasn’t possible to get a good look at it. Frankly, it should have been on the floor instead of one of the ‘three’ Avanti four-door sedan concepts, one of which was just a quad headlight shell.
I agree that I wish the Museum itself was bigger. However, it must share space with another organization or two. My other disappointment was that for all the cool cars there, there are not many good examples of the 1955-61 period outside of Hawks. Personally, I don’t think that the 1962-64 burst of creativity is as impressive without being shown up against the dark period from 55-61, and especially the 59-60 Lark.
But given the financial and space constraints that exist, they do a pretty nice job there.
Yes, space is a problem there, though it is an improvement over the former car dealership the museum was in 20 years ago.
People in charge of things never ask my advice. If they did, in this instance, I would recommend selling off the Presidential carriages. Yes, Studebaker bought them, but they are not representative of Studebaker’s work as most were made by other companies. Then use the proceeds from the sale, and the floorspace made available, to improve the display of things Studebaker actually did do.
Heh, I remember when the Studebaker Museum was in a tiny corner of the Century Center, the city’s civic center. They’ve slowly built this into what it is now.
I actually liked it better when it was in the Century Center downtown. And there’s definitely a gap between 55-61, most notably the dearth of early Larks.
I’m on the fence about losing the presidential carriages. Yeah, they’re not really in keeping with the automotive theme, but they might be a bigger draw to some history buffs than the cars.
In fact, if they could, somehow, wedge one in there, a Budweiser Studebaker beer wagon would surely be a crowd pleaser.
South Bend is on my To Do list.
Mine too, could it be time for a CC meetup?
Could have done an arc from the ACD in Auburn last year. From Auburn, head to the Hostetler Hudson Museum in Shipshewana, then keep going west to South Bend.
An Auburn – Hudson – Studebaker trifecta would be a superb tour for any old car aficionado, particularly since none of them are located in a heavily populated urban area and are easily accessed.
I’m nothing short of astonished that Paul has never been to the Studebaker museum. Yeah, it would be quite a haul to Indiana from Oregon, but it should be a requirement for any prospective (or current) CC website administrator.
It’d also be a great opportunity for a midwestern CC contributor meeting, maybe even at Tippecanoe Place, the restaurant that’s located in the well-kept Studebaker mansion.
On my first trip to the region in 2000, the Studebaker National Museum was my very first stop. They were still in the old facility, but it was an unbelievable experience, especially the room full of Avantis.
One thing that I was desperately hoping to leave South Bend with was a copy of the PBS documentary “Studebaker – Less Than They Promised”, but apparently PBS would not allow them to sell it, so I will have to be content with my VHS copy, with deterioration, that I copied on a CD. But I really want a new one!
One thing that I was desperately hoping to leave South Bend with was a copy of the PBS documentary “Studebaker – Less Than They Promised”,
That documentary is on youtube. You can download videos from youtube with a utility like Freemake Video Downloader, then burn to a DVD.
Here’s part 1
Having been to South Bend for the first time around six weeks ago, it is surprising how well this building blends into the background.
That said, this is an even bigger treasure trove than I had envisioned. Wow, it’s easy to see why you were in such awe. Perhaps I need to do similar at the Transportation Museum in St. Louis.
I don’t find the Museum of Transportation all that interesting…something to take the kids to once a year for 2 hours to climb on trains on a Saturday afternoon…
So glad the archive has survived and has a curator. I’d like me a tour! Digitise it for accessability but keep the paper! That old film stock needs to be copied while it is still usable, unstable and flammable material can be dispensed with. Refer CCer Brad for protocol.
Legend has it Mitsubishi sent tons of Chrysler Australia records to landfill on acquiring the operation. Grrrr…
Does any CCer know anything of the Citroen archive? I understand Peugeot went to some lengths to distance the company from its pre-Peugeot legacy. So what if a company needs to be bailed out every generation?
Conservatoire Citroën, Aulnay-sous-Bois, nearby Paris.
http://www.citroen.co.uk/about-citroen/our-brand/heritage
…”Almost one and a half kilometres devoted to our archives”…
One more place to visit whenever I can get back there!
Confirmed on Mitsubishi detroying the Chrysler records
However Gavin Farmer has written 2 books on Chrysler Australia, one devoted to the Charger.
These contain an amazing amount of factory information and photo’s.
The best we will ever get anyway.
That archive in South Bend could have been even larger. When Packard closed on E Grand, tons of documents were hauled over to the power house and burned. Dick Teague and others of the styling staff smuggled out much of what remains of photos and documents of styling’s work.
There is no main Nash/AMC museum. Nothing remains of the Nash facilities in Milwaukee and Kenosha. Apparently, Pat Foster has collected a mountain of documentation, as well as video interviews with former Nash/AMC employees. He told me he intends to write an in depth history of Nash, when he retires from his day job. He also mentioned that he will apparently need to self-publish that book as he has been looking for a publisher for years, but the perception is the interest in Nash is so small that no publisher will bother with the book, in spite of Foster’s long record as an author.
I think I have three books about Studebaker in my library, and that isn’t all that have been published. I have Forster’s book about AMC, but Nash information is very very thin. Pat offered to sell me a copy of Automobile Quarterly that has a sizable piece on Nash, but I think I’ll wait for Pat’s book….sort of depends on how deep the snow gets this winter, with directly impacts how much reading I do.
Meanwhile, I can pick the brains of the two surviving AMC styling guys that make it to the meet in Livonia each year.
What happened to John Conde’s papers? Conde was a former AMC exec who had a lot of documentation as well. I recall that he died a number of years ago, but I don’t know what became of his archives.
What happened to John Conde’s papers?
I don’t know, but I bet Foster does. Foster has compiled a list of Nash/Hudson/AMC oriented books, and includes a series of photo books written by Conde as the Nash/Rambler/AMC “Family Album”
http://amcrc.com/AMC_Library.pdf
These archives must really be appreciated by Studebaker owners. I guess back in the day at some point Studebaker must have made some farm equipment. My Grandfather would always say, “there goes one of those manure spreaders” when he would see one on the road. He was a GM loyalist, last car was a ’65 Bonneville Convertible.
The SNM and its Archive are a real treasure for Studebaker enthusiasts and the historic automotive research community. While the museum could be larger (are they ever large enough?) it is a light-years improvement on the old location and a permanent asset to South Bend at large. In combination with the Gilmore/CCCA, Hostettler Hudson, ACD, The Henry Ford, Crawford Auto-Aviation and Packard National: the Midwest has a real treasure trove for the auto enthusiasts!
IH enthusiasts are lucky that Navistar transferred vase quantities of their records to the Wisconsin Historical Society. The will make you a copy of the LST or Line Set Ticket of your vehicle if you provide the serial number/VIN and a small fee.
They have digitized a lot of the documents so that you can actually see things like the memos from one dept to another including things as simple as dropping some colors and adding others. They also have a lot of records of how many of a particular vehicle was produced in a given time frame.
One of the favorite pieces I’ve found is the video on this page. http://content.wisconsinhistory.org/cdm/singleitem/collection/p15932coll3/id/2
Great work, and equally great piece, JPC. Glad you and Klockau took the time to go here, do some research, and give this place some extra exposure. Never heard of it before now, but liking orphaned marques as I do, I may have to check this out.
You should definitely check it out. The museum is great. And you can sit in a Studebaker!