(first posted 6/3/2011) As we finish out our unofficial Studebaker Week here on CC, I present some musings about what became of the old Studebaker site in South Bend.
In my previous trips to South Bend, I had never paid much attention to the remains of the old Studebaker facilities there. But DougD did a nice writeup on the endings of the Canadian Studebaker operation, which got me wondering about the state of things in South Bend. So while I was there, I did a little online research, then drove to the old site to find it just about gone.
Before its closure, Studebaker was one of the oldest industrial companies in the U.S. The company began building wagons in 1852 and celebrated its centennial around the time other carmakers were reflecting on golden anniversaries.
Studebaker’s main facility once filled over 100 acres in 25 city blocks, and included 109 buildings, few of which were built after the 1920s.
This structure on West Sample Street, known as Building 92, dates to 1928 and contained Studebaker’s engineering and design departments. This is the place where the engineering happened, from the straight 8 engines of the classic era to the Avanti. As you can see, its demolition is underway. It appears that the stone 1920s era Studebaker wheel trademark has been removed, and is hopefully to be put on display at the Studebaker Museum in the city.
The front of the building with its entry artwork still intact is shown in a photo taken some years ago.
Moving directly west of Building 92, almost the rest of the site has been cleared, with only what appears to be Building 68 in the background. Building 68 contained the foundry, among other things.
As you can see, there is virtually nothing left of this once-huge manufacturing site. Several years ago, some local historians took a lot of pictures and traced the history of Studebaker’s South Bend facilities. Their work can still be seen at www.monon.monon.org/sobend/studeplant.html.
A few miles west of the main plant site was the proving gound. Few recall that Studebaker built the first in-house proving ground in the 1920s. This site was invaluable for testing of products. In 1937, the company planted 5000 trees to spell the company name. This landmark is still visible from the air in what is now known as Bendix Park.
Some may be surprised to learn that Studebaker continues to live, in a certain way. In 1967, Studebaker-Worthington was formed and obtained the assets of Worthington and the non-automotive assets of Old Studebaker, which was then dissolved. Studebaker Worthington was aquired by McGraw-Edison in 1979 which was, in turn, merged into Cooper Industries LLC in 2004.
As late as 2009, the Indiana Supreme Court was continuing to wrestle with the aftermath of Studebaker’s environmental liability, finally determining that Cooper Industries is legally liable for cleanup of the undoubtedly contaminated site.
Another legacy of Studebaker is the Employee Retirement Income and Security Act, better known as ERISA. When Studebaker finally closed the old company after the Worthington merger, the employee pension plan turned out to be badly underfunded and many employees did not receive pensions as they had been promised. This led to the passage of ERISA in 1974 (and to a Pension Benefit Guarantee system) to exercise oversight and some level of insurance of pension plans.
So, while the automotive operation died, the company (which managed to diversify itself out of the auto business) lived and will now clean up at least one mess that it never anticipated in 1967. I am sure that this is some small consolation to the City of South Bend that is now, nearly 50 years later, trying to redevelop the site for other uses.
There was a story floating around before the 2008 meltdown that someone was going to resurrect the Studebaker name for a line of limited-quantity, high-end SUVs. IIRC, AutoWeek ran a short article on this, including an artist’s rendition that looked very suspiciously like a knockoff Hummer H1 or H2. Power was to be supplied by Ford V8s. The financial reverses of 2008 apparently killed this off, mercifully. Does anyone know anything more about it?
Karl, I don’t know about the SUV Studebaker, but I came across a fascinating web site for the Studebaker Motor Company. If you google it, you will find a current website where the plan is to start with scooters, then to move on to an environmentally friendly small car, then on to others, none of which seems to have been actually designed yet. It is fascinating reading, and I wish them well. But I am not investing.
I found out a little more about the alleged Studebaker SUV. Apparently the last owner of the Avanti operation floated the idea of a Studebaker SUV, which looked very similar to the Hummer, but with a horizontal-bar grille rather than the Hummer’s vertical bars. This actually was about 2004-06. Allegedly there was to be a new assembly plant in Cancun, MX to build it and the Avanti coupe, using Ford drivetrains. However, said owner was tossed into the hoosegow on fraud charges in late 2006, so we can safely assume that all this was vaporware.
It’s amazing how much emotion a car brand can stir in us–and maybe that’s why it’s so hard to kill a brand; there’s always some true believers ready to rally around the flag. Studebaker as a brand had been dead for forty years at that time, and apparently there were people contacting Motor Trend asking if MT thought it was a good idea to put down a deposit.
Karl, I remember seeing one of these at the Chicago Auto Show in 2004 or 2005. It was orange and sitting with the Avantis on display. It looked a lot like an H2 and had Studebaker spelled out on the tailgate, in a similar font to those on the 1950’s pickups. I have no idea if it was a running vehicle though.
I saw a bunch of photos of that Studebaker SUV that might had been.
http://hooniverse.com/2011/11/24/a-hooniverse-thanksgiving-turkey-the-2004-avanti-studebaker-xuv/
http://www.studebaker-info.org/Archive/SUV/XUV2003.html
It looked for a while that Studebaker might be resurrected, in the same way that Borgward was, with some vehicles made in Canada, Mexico, and China. But somehow never made the advance… I’m working however with some of the Studebaker descendants and will set up a new Canadian Studebaker company in the Toronto/Hamilton area, named Studebaker Cars Limited. Starting with an all-new Avanti, and 21st Century versions of Sceptre, Hawk, and Lark. Plus an all new Truck line with help from an unamed source in the UK.
Don’t know if image came through, the Suv’s, avanti’s and the proto’s were sold off in 2011 at the cancun factory where they had been sitting since 2007
jp: thanks for this nice piece of history.
Thank you, Paul. I figured I had better get this one out this week if at all.
In case anyone is curious to orient my photos to the aerial photo of the plant, I think it goes like this: The top left of the aerial is north, the bottom right is south. The building at the lower left of the photo is the foundry building (68).
To find the engineering building (92), go to the eastern edge of the property and find the white water tower. Then go straight north to the small rectangular building (center of the photo, about 1/3 of the way from the top). The narrow side of the building faces Sample Street, which bisects the northern quarter from the southern 3/4 of the whole site.
Everything between bldg 92 and 68 is gone, as is everything north of Sample Street, which is the new site of the St. Joseph County Jail and several other municipal and warehousing buildings.
It is also easy to see how Studebaker’s break-even was so high with this patchwork of ancient buildings, and why no other automaker or industrial company ever came in to buy some or all of it. By the 1960s, it really was a white elephant as industrial properties went.
Nice job JP.
Ditto.
Great read and very informative. My favorite part???? easy: the trees!
Great work JP. Thanks for the info. I may have to check out what’s left next time I get down to South Bend.
My dad, Charles Pratt was in charge of disposing of all of the automotive assets.He then was named Chairman of the Board of Studebaker and Executive VP of Studebaker-Worthington. He used to take me to work with him on Saturdays when I was a kid and help me with my math word problems. I remember fondly running around the proving grounds. He died at the age of 94 February 12, 2012. You can read his obituary at the South Bend Tribune, Feb. 29. Or email me, and I will send you a copy. Beth Pratt
I live in Idaho and own a Studebaker Avanti that was taken from inventory for a CF Pratt in September of 1963. I believe this may have been your father? The car was then sold, as is, in April, 1964 to Herb Shriner for his auto collection. I wondered if you remember the car.
The Studebaker Museum at South Bend is well worth a look if you’re in the area.
And the airport has a small military museum too.
It’s amazing what people still think of Studebaker’s, and how wrong that thinking was and still is. Once when I had my 66 Daytona out some couple were asking me questions about it. They were old enough to remember Studebaker, but must have thought the last one was built in the 50’s or something. Most people know nothing about the offshoots of Studebaker, Excalibur and especially Avanti. The last Avanti to date was built in 2007 in Cancun, Mexico in a brand new production facility and beautiful showroom. GM sued Avanti over the Studebaker XUV, giving them millions in free advertising. There were several in production when the legal curtin came down. Both the Studebaker name and Packard name came very close to being revived. Both had prototypes built. Sad
Thanks so much for the photos and the write-up. My grandfather was a prototype engineer (he built the full-scale wood and clay mockups) and worked in Building 92 for many years. I can’t tell you how sad I am that those buildings have come down. Must have cost a fortune for the demolition; those buildings were made to last.
If you happen to be going to South Bend for an ND football game, save some time for a trip to the Studebaker National Museum. The complete history, from conestoga wagons to the end. Even my very reluctant 14 year old daughter found it interesting. (Actually, “that wasn’t too bad, after all”)
Interesting story about Studebaker. My grandfather worked in the rail yard. I have a distance memory seeing have wave as he rode in a rail car. I remember riding in his Studebaker. It broke his heart when the company closed and after 15 years of service there was no pension money for him to retire on. It was sad for him and other workers.
Later, he found part time work as a janitor in a Catholic Church. God does provide.