Warm Comfort: What Was the Last American Car Without A Standard Heater?

Advertising image of a man in a trenchcoat sitting at the wheel of a car with an add-on under-dash heater

Regular readers of my Cold Comfort series of posts know that I am fascinated (obsessed, really) with automotive air conditioning. Well it is time to see how the other half lives and to start exploring the fascinating history of automotive heaters, starting with the fact that for a very long time (well into the 1960s) a heater was optional, and not standard equipment on most cars.

 

1949 Chrysler Crown Imperial
1949 Chrysler Crown Imperial – heater included at no extra cost

The earliest post-war American car I could find with a heater as standard equipment was the 1949 Chrysler Crown Imperial ($5,229), a big formal limousine. A heater was a $70 option for the rest of the Chrysler lineup that year, even on the cheaper Custom Imperial. Literally every other American carmaker required you to purchase a heater at an extra cost.

Brochure page for the 1950 Nash Rambler Custom extolling its standard features
Nash Weather Eye heater was standard on the early Rambler

Surprisingly, the next automaker to follow Chrysler’s lead on making a heater standard equipment was Nash, whose 1950 Rambler compact was initially offered only in fancy Custom trim, with many standard features, including the Nash “Weather Eye” heater. (Later, Nash would offer the Rambler in cheaper Deluxe and Special trim without these features.)

More automakers followed in 1953, which turned out to be a (hot) watershed year for standard-equipment heaters, at least among luxury and specialty cars. That year, a few more manufacturers made a heater standard equipment on their new range-topping specialty models.

Buick 1953 skylark
1953 Buick Skylark

Oldsmobile made a heater standard equipment on the rare 1953 Fiesta while keeping it as a $79 option across the rest of the lineup. Buck similarly made a heater standard on only their 1953 Skylark model. Packard made a heater standard on their open-top Caribbean convertible, but still a $97 option across the remainder of the lineup. Kaiser made a heater standard equipment on their upmarket Dragon for 1953 as well.

1953 Cadillac 03 04

Cadillac made dash and under-seat heaters on the pricey 1953 Eldorado, but a heater was still optional on other Cadillacs. The Cadillac heating system wouldn’t become standard on non-Eldorado models until 1962.

1955 Studebaker Speedster

In 1955, Studebaker, sticking their toes in the hot water, released their first model with a standard heater, the President Speedster.

1956 lincoln continental mark ii m

For 1956, the Continental Mark II would be the first FoMoCo product to come with a standard heater, with air conditioning being the only option on offer.

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In 1957, the Turnpike Cruiser became the first Mercury to receive a heater as standard issue. Pontiac no longer forced buyers to opt for a heater on their new-for-1957 Bonneville — it was standard there as well. (It wouldn’t stay that way for long. For 1958, the heater was again a $96.30 option on all Pontiac models, including the Bonneville.)

1957 Studebaker Standard Heater
Look closely to see the standard heater.

Studebaker-Packard in 1957 took the unusual step of making a heater standard on their new Studebaker Scotsman. Added late in the 1957 model year, the Scotsman was a stripped-down version of the standard Studebaker Champion sedan with a rock-bottom price starting at $1776. This undercut the cheapest Chevrolet by over $100, which was all the more impressive because Studebaker was tossing in an important feature Chevy was charging up to $75 extra for.

And here we see the real reason it took so long for heaters to become standard equipment: Charging hefty prices (upwards of $100 on high-end models) for something that virtually everyone was going to buy anyway essentially amounted to a back-door surcharge, allowing manufacturers to advertise artificially lower list prices. Whoever caved first and made the heater standard was going to be at a base price disadvantage, as well as missing out on a revenue-generating opportunity.

continental 1958 mark iii claret 01
1958 Lincoln Continental Mark III

So, standard heaters trickled in quite slowly, and mostly on luxury makes. In 1958, the Continental Mark III became the first Lincoln with a standard heater (it was still an option on the Capri and Premiere).

The era of specialty cars with standard heaters was short-lived, and by 1959, no Mercurys, Buicks, Oldsmobiles, or Pontiacs had a heater as standard equipment, even at the top of the line. Cadillac buyers had to step up to an Eldorado to get a standard heater, and heaters still cost extra even on senior Imperial models. Studebaker backed off too in 1959, when the Scotsman was replaced by the compact Studebaker Lark, which charged an extra $71 for a heater. Pricing pressure from the 1958 recession may have played a part.

By the dawn of the 1960s, it seemed that something as basic and essential as a heater would stay on the option sheet forever, even if it were at this point an option that practically no one skipped. But things would change quickly, and my mid-decade a heater would become standard equipment on virtually every car.

1960 Lincoln brochure excerpt noting that the Comfort-Control heater was standard

A heater became standard for every Lincoln starting in 1960.

1962 Corvair Monza

Standard heaters hit the mainstream in 1962. That year, GM finally said “enough” to this particular base price shell game and made a heater standard equipment on every GM car, from the cheapest Chevrolet to the most expensive Cadillac.

Thunderbird 1962 coupe

Ford hastily followed suit, making a fresh air heater standard across the board, from the cheapest Falcon to the posh Thunderbird. However, Chrysler and AMC were slower to fall in line. Most Chrysler, Dodge, Plymouth, and Rambler models still charged extra for a heater as late as 1964.

Plymouth 1965 Belvedere

In 1965, Chrysler finally made a heater and defroster standard equipment on all Dodge, Plymouth, and Chrysler vehicles. AMC did the same.

Once heaters became standard, many automakers made them “delete options,” so it was technically still possible to get a car without a heater if you really wanted. I’m guessing few bothered.

1966 Studebaker Options
1966 Studebaker options

By 1966, the last holdout among domestic nameplates was Studebaker, which still charged $80 (about $750 in 2023) for the privilege of keeping warm. Thus, Studebaker earns the distinction of being the last American car maker to still offer a new car sans heater.

Studebaker 1966 Cruiser Sedan. 1

This was especially peculiar because by 1966, all Studebakers sold in North America were being assembled in the Hamilton, Ontario plant — many for Canadian customers, for whom a heater was pretty much essential. Were any late Studebaker cars actually sold without a heater? Maybe this can be the subject of a future Unicorn Hunt post.

As we all know, Studebaker stopped selling cars after 1966, but I doubt they could have gone on much longer without making a heater at least a delete option. Federal Motor Vehicle Safety Standard No. 103, which went into effect in December of 1971, mandated that all cars sold in the US come equipped with a defroster (and by extension a heater), so we will never again see street-legal cars sold in the US without a heater.

Postscript

Just because heaters have been required in all cars sold in the US since the early 1970s doesn’t mean that you still can’t get heaterless cars in other parts of the world.

Dodge Attitude

Here is a control panel from a Mexican-market Dodge Attitude (basically a rebadged Hyundai Accent) which until recently was still available without a heater and defroster. Perhaps our Rich Baron will find some more modern heaterless cars prowling around El Salvador.

Related Reading

Automotive History: Corvair Warm Comfort – Heating Optional (1960-1961) Your Choice of Gasoline or Engine Heat