Ever since I found my late grandpa’s collection of Fleischmann’s Bicentennial bourbon decanters stashed in my parents’ basement when I was 20 or so, I’ve been a bourbon sipper. I haven’t drunk to excess since around that time, and I’m not one of those guys who mentions or even understands flavor notes, but at least two nights a week I’ll be sitting with my 1964 Chevrolet dealer glasses with a straight three fingers and an ice cube. On the other hand, I’m not above drinking a good cheap beer on occasion, such as the Coors Banquet tall can I recently enjoyed while watching the NASCAR All-Star race on a Sunday evening in May. What’s this got to do with a rare Mercury? Follow along, it’s about to get circuitous.
I took these pictures of this ’60 Mercury last summer down in Dearborn, and they reminded me of my uncle and the best man in my wedding (who is still my good friend). In my aforementioned youth, my friends and I would carry out an annual event that we titled the “Bad Beer Off.” In essence, we went out and bought whatever cheap 40 oz. bottles we could find and used the competition as a ruse to give meaning to our decadence. Plus, we were bored. Generally, it came down to Altes, Blatz, Milwaukee’s Best, and Black Label. One year, Altes “won” because we all agreed that it was comparable to drinking whatever a smelly foot tastes like. Blatz won the next year because it went down like liquid sandpaper; my best man and I still talk about it. These days, I’ll nominate Genesee Cream Ale because I find it universally awful.
Anyway, to my uncle. My late Uncle John was a unique person, a very intelligent Vietnam vet who was probably the closest family member to me in his general take on situations and people. He didn’t suffer fools well and was unafraid to show it, which may be one explanation for the fact that after his second divorce, his P.O. Box was the local bar a few miles away from his hunting land. Uncle John stopped by our house regularly, as he and my mom were very close, and I gave him the rundown on the most recent Bad Beer Off. He shot me a wry look and said, “Aarie Baby, there’s nothing wrong with a cold Blatz. But it has to be really cold, like 38 degrees. I used to stash it where your grandpa wouldn’t find it.” Uncle John never steered me wrong, so fast forward about 15 years.
I was redoing my kitchen. Although a wrench often feels like an extension of my hand, I’ve never enjoyed home improvement projects, so I was extra irritable as the summer of 2012 elapsed. Uncle John had passed away from Mesothelioma, and the kitchen was hot work, so I decided I wanted a cold Blatz in his honor. My lovely bride and I drove around Michigan’s thumb in an unsuccessful search for Blatz by way of hole-in-the-wall convenience stores. After an afternoon of driving lonely two lanes, I finally called the local liquor distributor, who informed me that they sold it exclusively at a local grocery store about five minutes from my house. The catch was that I could only buy it by the case; so that summer, I drank a lot of cold Blatz and gave a lot of it away to my wife’s father and stepfather. It wasn’t too bad, and there was nothing, and I repeat nothing, better on a hot, sweaty afternoon in the kitchen.
Back to the car.
I’m not sure I’ve ever seen another ’60 Commuter in person, although they aren’t as rare as I first imagined. Mercury made over 14,000 of them in 1960, but the survival rate of any ’60 Mercury seems anecdotally low, given their absence from my everyday life. According to my car room library, the standard engine in the Commuter was the old 312 Y-Block. I say old because although the Y-Block had only been around since 1954, it was already on borrowed time as engine development quickened throughout the 1960s. The now-forgotten MEL 383 and more well-known 430 were options.
One of my happiest Mercury memories is of the 1960 Commuter driven by minor antagonist Shelby Ashton in Disney’s The Absent-Minded Professor. I’ve never been all that interested in Disney movies in general, but I’ll still watch this film and its sequel, Son of Flubber, any time I see them on television (which is rare these days). If you like 1960 Ford, Mercury, and Lincoln automobiles (and Model T’s), you’ll have a good time car spotting.
Since this post is mostly about disconnected memories, I’ll add another. Sitting behind the wheel of a 1959 or 1960 Mercury is a tremendously satisfying experience: Perhaps no car did “counterfeit ’50s spaceship” better. Around the same time period where I was sweating in my kitchen, a local auctioneer was holding an estate auction with a fleet of long-neglected sedans from midcentury America. One of the cars on the block was a seafoam green 1959 Mercury hardtop, and I had some money in my pocket in case I found something too good to be true. Nothing was, but I was able to sit behind that wheel of that behemoth and dream of driving it back home to my not-big-enough garage. Unfortunately, it was a rusted Michigan car that still managed to sell for over $4000, a staggering sum for a car with no parts availability in poor condition.
In the 1960s, I would imagine that exactly nobody was dreaming of a Mercury Commuter station wagon (a hardtop, too!). But today, who would turn down a chance to own something so uniquely of its time? Sure, it’s gauche, but look how many memories it’s jogged for me, and even my dad was only a preteen in 1960.
Besides, who doesn’t like looking in the mirror now and then, even if one is looking through beer goggles.
Need a nice side shot of that beauty.. Want to see what those wheels are… I always liked Genny cream ale boss…
Those wheels are Kelsey Hayes Strippers II . They were sold over the counter and FOMOCO used them on many show/ prototype cars. They came out in 1968?
Need a nice side shot of that beauty.. Want to see those wires… Zoomed in on the wheeis, they aren’t wires what are they…???
The wheels are some sort of dark gray mags; I couldn’t get a side shot at the time.
Speaking of beer and cars, did you know you can stash cans of beer in a Plymouth Superbird nose? You’ll need skinny teenager arms to retrieve them though.
I wonder how many Superbirds that cross the block at Barrett-Jackson and Mecum have some old Blatz hidden in the nose cone. 🙂
The 1946-52 Studebaker Starlight coupes [the cars with the 4-piece rear windows] had side arm rests for rear seat passengers. The sides of the arm rests were fabric with thick cotton padding between the fabric and metal lining. Each arm rest top was hinged to open, and while I’m sure the Studebaker advertising would say it was a magazine or road map storage area, each armrest could hold two 6-packs of your favorite beer. The arm rest assembly was part of the body, and with a little work, some caulk, and a drain hole at the bottom, you can have a pair of insulated coolers that will keep an entire case of beer cans nice and cool!
I’ve owned 4 of these cars, and 2 of them had drain holes and caulking long before I bought them!
And I can assure you, dear readers, that the local law enforcement never knew there was a case of cold beer in the car.
Indeed, I just sat in a 59 Mercury a couple of weeks ago. Ready for blastoff!
The best beer of my life was when Mrs DougD and I staggered out of the wilderness of Algonquin Park after a particularly hot and mosquito-y canoe trip to find some of her relatives trailer parking in the campground. One of her uncles handed us a couple of Labatt’s Blue Light, which were ice cold. Normally I don’t bother with Blue Light but that sure hit the spot!
Doug, did you take any pictures of the ’59 Mercury?
Yessir, it’s in this post:
https://www.curbsideclassic.com/uncategorized/day-trip-with-dad-and-eight-classics/
Didn’t take a lot though.
Oh jeez, I commented on that car in that post. Short memory this week, I guess.
Aaron – Blatz of course is a famous Milwaukee name and it lives on at a luxury condo building in downtown – The Blatz. It was their former office/brewery building.
The Commuter wagon is wonderful. Without knowing what other cars were at that show it would win my “best of show” award just for the audacity of the design and the joy of being able to see such an unusual and rare car. Nice interior too.
The Commuter was at the “Motor Muster” car show in Greenfield Village, which is my favorite show of the year. There are at least 500 cars there from 1933 to the late 1970s. If this wasn’t my best of show, it was close.
That Blatz case sure brings back memories. The Mercury not so much.
A neighbor had a ’59 and there were a few about town. The druggist even had a ’59 Commuter wagon. Another neighbor had a ’61. Their 2nd car as a ’57 Bel Air. Since they had a single car garage, the newer Mercury went in the garage while the ’57 Chev sat outside. Wouldn’t happen today. Someone in our town may have owned a ’60 Mercury, but I sure don’t recall seeing one.
Now about the Blatz. . .
When I went to high school, Wisconsin’s legal drinking age was 18. A driver license was an easily altered paperboard card with no photo. The effective drinking age was whatever you could get away with.
I believe a bottle of Blatz was less than a bottle of Coke. Actually, quite a few Wisconsin beers could make the same claim. Gettleman, Rahrs, Chief Oshkosh, Kingsbury, Braumeister, Old Style, Point, Peoples, Meister Brau – the list goes on and on. Premium beers were brands like Schlitz, Pabst & Miller. Budweiser? In Wisconsin, it was like the ’60 Mercury. Known but not actually much purchased.
I can’t say any of us would have picked Blatz as our beer of choice, but low cost resulted in frequent appearances by the brand at high school parties. Nothing captures a Wisconsin small town memory like an impromptu chorus of inebriated high schoolers singing the Blatz song.
“I’m from Milwaukee so I ought to know
Blatz beer tastes great wherever you go
Kegs, cans or bottles, it all tastes the same
Blatz is Milwaukee’s finest name”.
Who says small towns don’t have culture?
I enjoyed your entire comment, sir. 🙂
I raise a hypothetical Blatz to you!
I don’t think anyone but Americans have ever built a hardtop wagon.
Yeah, that is pretty rare.
I like Mercury, so I like this odd beast too. The color is terrific, the styling is very deluxe. After reading Dr. Paul’s take on the 1960 Edsel, I have learned to better appreciate the Ford line of vehicles for 1960. This year, the Mercury looked LOW, with a set of tail lights that appeared to be dragging behind them like a wedding dress train.
A two door massively large station wagon. Wow. I know other makes were doing something similar, but still – what a frivolous idea. We just don’t see this design very often, but we do in styling proposals, right?
Now – BEER.
As a former German university student and raised a teetotaller – I made it my life’s goal to drink every brand of mass-produced beer that was sold in the US at one time or another. It is my duty for the generations of non-beer drinkers on my father’s side – (my mother’s German side is a whole nother thing). So, I have become a connoseur of American mass-produced swill.
I just returned from a White Sox game where I always start off with an Old Style. I would have liked a Meister Brau, which was the official beer of the Sox when I first started attending Commisky Park, but sadly never had the chance as they brand went defunct decades ago. As to “fancy” brands – sorry, not my thing.
Now – what swill, do I think is swill? Blatz is definately up there. Always a warning regarding this kind of beer – if it must be very cold to drink – it’s crap. Hamm’s is swill too. Old Style is swill. Olympia is in this group. ANY LIGHT BEER IS SWILL. But the rest, I’ll drink.
I tried a Hamm’s not all that long ago, and it wasn’t all that bad. Of course, that’s faint praise. 🙂
My first beer in the dorms at SDSU was a quart bottle of Bud. What else. After that one could choose Mick, Olympia, Coors, Miller, Schiltz, and Pabst that I can recall. Not going to leave out Hamm’s since I had that once at a party, my party, in keg size and it was actually very good. Later I had it in can and was very disappointed as in what happened here? Never had it again. Today, only local such as Sierra Nevada.
Keg or glass bottled always tastes better .
I remember the Mexican Corona beer, it was a light beer before anyone cared about calories .
It wa also *much* cheaper then, I like it but I don’t like stouts .
-Nate
“Perry Mason”, episode used one of these as a “Yacht Club’s” car recently. Forget the ladies name who was a guest; she was just in a “Hawaiian Eye” show last week.
It’s a four door hardtop, no post.
This is the same blue family friends had on their 60 Montclair two door. Crowned 👑 with a painted white roof, it was a stunning beauty. The one year only styling was perfect. Long time lover of upscale FMC vehicles, guess 🎵 I’m 🎶 crazy🎵for 🎶a🎵MERCURY. Have had several Grand Marquis. Currently have beautiful 2007 Town Car Signature Limited. 🏆 It may not be🎶Loretta🎵Lynn’s 🎵 Lincoln 🎶 but I’m Crazy for a MERCURY and LINCOLN 🎵. Killing off the EDSEL was not FMC biggest mistake. Dropping Crown Vics, GRAND MARQUIS, and TOWN CARS tops the list! 🤮 😠 😡
Good looking wagon now as then and the color suits it well .
I bet it’d look even better in a two door long roof .
Here in Los Angeles Brew 102 was the really bad cheap beer, the brewery was right down town too for many decades .
Good or cheap, I like my beer as close to freezing as I can get it .
-Nate
Hi Nate,
I think the plant was just off the west side of the Hollywood 170 Fwy just down the street from Alameda St and Olvera St. We used to pass it on our way to the San Bernardino Mountains where we had a cabin. I think the letters on the sign were yellow, and the background was black.
Thanks for bringing back memories ! 😃
That was and is, the Southern end of the 101 freeway .
Like you, I found it a fond local landmark long after it closed .
They tore it down to use the lot for the nearby subway construction .
I began and finished my career with the C.O.L.A. @ C. Edwin Piper Technical Center across the freeway .
-Nate
Two odd things:
What are those little humps in the floor of the rear cargo compartment right next to each wheel well? Perfectly designed to discourage hauling 4×8 sheets? Odd…
And what’s up with the roof of the one in the Disney wagon? It’s a raised roof, and the windshield is either different, or disguised by the visor. Why the raised roof? Odd…
But then this is a rather odd car, so it all makes perfect sense.
I have very distant memories of downing a Blatz in my youth in Iowa, but I’ve long repressed it.
The picture of the Disney wagon is from imcdb, but it might be a still image of the scene where Fred MacMurray “drops in” on him with his flying Model T. I don’t know how the special effects worked, but they might have used a false top since it appeared as if they actually dropped the Model T on top of the wagon.
A Mercury Commuter? A hardtop wagon? I’ve never seen such a creature before, although I have to admit I find it attractive. As far as swill beer goes, I nominate Grain Belt. I bought a six pack of it in 1969-the stuff was kerosene.I ended up giving the other five cans to a friend who was something of a connoisseur of cheap beers.
Grain Belt. You just know it’s going to be bad by reading it. 🙂
Grain Belt? Yes Please!
Back in a certain day I regarded Genesee Cream Ale as gourmet. Of course during that same period we went through a tub of Pittsburgh’s Iron City in an afternoon. I much later graduated to Natty Bohs, cause the wife liked ’em & a case was dirt cheap. Dirt. Cheap. Hmmmm….
Oof, if Genesee is gourmet, I’d hate to have a drink of Iron City. 🙂
You drank the wrong variety of Genny. They make some excellent seasonal specialty beers too, their Schwartzbier and Spring Bock are excellent. Mostly available only in NY.
The variety I refer to is the original Genny lager, they also make a Genny Light, not bad for those who prefer light beer (not me). I never cared for the Cream Ale. They do also make “12 Horse Ale” sometimes, more body than the “Cream Ale” variety.
I haven’t looked carefully after my experience with their Cream Ale, but I haven’t seen any other varieties locally. Honestly, I’m not sure I’ve seen a bottle of Cream Ale recently either, but that may be my blocking a sour memory. 🙂
Somewhere in our family’s photo archives is a picture of a pre-teen me changing the right front tire of a 1960 Mercury. This would have been around 1972. My dad bought it as a cheap second car, possibly with my older brothers and their upcoming driver’s licenses in mind.
It was doomed to failure due to its habit of regurgitating ATF out of the dipstick tube at random times after reaching operating temperature. Of course, the fluid landed on the exhaust manifold, where it would produce copious clouds of smoke. It’s a miracle that it never ignited! There was no budget for transmission repairs, so it was sold off as quickly as possible. Funny, but I think that I’ve not seen another ‘60 Mercury in the metal since then.
I don’t come across too many. One just sprang to mind; I saw this at the Ypsilanti Orphan Car Show back in 2017, and it’s a Canadian model (a Monarch Lucerne, I believe, so not REALLY a Mercury).
This one (as a tudor) was driven round my hometown until about “1972-3”. Remember seeing near the hospital a lot.
All this talk of Blatz being swill. According to this commercial, “The day I discovered Blatz” is like a religious experience. “A man never forgets the taste of Blatz.” (1:00-2:00)
Blatz was a proud sponsor of the “Amos ‘n Andy Show”.
Wow…there are some questionable comparisons in the first two minutes of that video. The literary canon, long containing the works of Twain and Washington, are now augmented by the comic stylings of Gosden and Correll. You never forget the taste of Blatz indeed!
What great commercials! The firm made him a junior partner and then served him Blatz – wow – what type of law did this firm handle – malpractice?
Great car and great story.
I also like how the Mercury appears to have a prehistoric baby seat placed on the rear seat. The survival rate of those early car seats is probably less than that of Mercury station wagons.
And I figured I’d include this early 20th century Blatz ad to go along with this article:
Thanks Eric,
A few comments on the ad:
“First aid to the host.” Let me change that: “The host will need first aid.”
If a beer fulfills healthfulness, is it in good health, or does it cause good health? 🙂
I survived a baby seat like that – my parents even were in an auto wreck with me in it. Survived just fine, just had the little steering wheel attached to it, go into my mouth. Luckily it was only baby teeth!
Wow – that’s quite a seat, and quite a story!
THE beer back home in Sheboygan, WI was Kingsbury. Relatives (my young cousins) used to take empty glass gallon jugs across the street to the local bar and have the jug filled for .25! By the time I was a young Marine the price was up to .50….inflation! Some years later when I started my first job as a Industrial Designer draft Kingsbury in a gallon jug was $1.00!!!
All through the years Kingsbury tasted quite good with a charcoal fried double brat mit der verks on a zemel (German bun).
That beer is long gone now as is the HUGE ’64 Mercury wagon my wife’s dad had when I met her in 1968 out in LA. What a lumbering barge; especially with its 2 ply nylon cord “rim protectors” holding 11-12 psi when I checked them. That car/barge was no loss, but Kingsbury was!! 🙂 DFO
Not because “Blatz!” could be what the unfortunate result sounds like, of drinking too much of it?
Seriously, though: I’ve never before seen a ’60 Mercury station wagon. Yeah, that instrument panel does bring to mind the cheesiest of cheesy ’50s sci-fi movies. Also, “Commuter” must have seemed a with-it model name back when all the hep cats were moving to the brand-new suburbs and commuting to work, eh!
Blatz truly is a sour name for something you ingest.
From the first source on Google:
“The Blatz surname comes from the German word ‘plötz,’ a type of fish.”
Seems about right.
I could plotz!
Daniel ;
I’d never seen this parody, it’s hilarious and very well done .
-Nate
I love how Americans screw up German words and then blame the Germans on how bad it sounds.
Here in California the legal drinking age has always been 21, at least in my lifetime, and while of course enforcement and usage didn’t always follow the law, my experience was that until college few kids drank. Once you were 18 or so, or at least not obviously a high school kid, there seemed to be much less carding. Second, other than Olympia and Rainier, and of course Coors, I don’t recall any Western beers. Bud, Pabst and Schlitz (The Beer That Made Milwaukee Famous, apparently not the same as Milwaukee’s Finest nor Milwaukee’s Best) were ubiquitous; Miller was a premium beer, while Heineken was for rich grown-ups. So my assumption was that most domestic beer came from the Midwest. But we never had Blatz, nor Genesee. Lots of Mercurys though. A lot fewer Mercuries now, and most of the beer I drink is brewed within 2 to 200 miles of home.
That’s funny about Heineken. Just a middle-of-the-road, one-size-fits-all, pour-it-down-your-throat pilsener here, as long as I can remember.
Walk into any supermarket these days and the choice of especially Belgian beers is immense. Sixpacks or per bottle, whatever you want.
Same could be said about Corona here. I remember seeing it on visits through Tijuana to Ensenada along with Tecate in 1972. Natives considered them junk beers which is why they used them with limes. Here some consider them hip. Yuck!
Not an attractive year for the “big Merc’s” imho.. Saw a “meticulously kept”, beige one at a car show about “2004ish”.
Was green inside if memory serves here…
Also remember there was a “65 Big Merc” next to it.
That one was “dark blue”.
According to this article on Hagerty…
https://www.hagerty.com/media/automotive-history/most-interesting-hardtop-wagons-postwar-era/
The 4-door hardtop station wagon was a short-lived phenomenon. It began with the ’56 Rambler Custom Cross Country Hardtop wagon and ended in 1964 with the last of the Chrysler Corporation C-body hardtop wagons.
My general suspicion is that most wagon buyers valued utility over style (and price).
Excellent interwoven set of stories here Aaron. Bourbon, Beer, Station Wagons, Home Improvement…and Flubber. This makes my day 🙂
This Mercury is lovely, although I will say that it gets more lovely to me as I move from the front to the rear. The front end seems pretty bland and blocky, but things pick up at the B pillar and by the time I get to the tail gate, it’s fantastic. I need to see one of these in-person.
Oh, and in the one you found, I love the period-correct child seat! I recall those things (my parents never bothered trying to put me in one of those at that time, but I remember seeing them). I love the chromed bars that just hook over the seat back. Of course, this would offer about zero crash protection – and it may have made matters worse by essentially catapulting the occupant (in the seat) out the windshield at a more advantageous angle to becoming airborne. But I’ll bet that kids loved that elevated perch, and parents loved having the kid strapped into something instead of bouncing around the back seat and the wayback.
Fleischmann’s Bourbon was at least bottled in Owensboro, KY (it “may” have originated in Bourbon County down the road…but maybe not in those days). When I lived in Owensboro, the distillery was still producing gin and vodka and many days of the week, the air would be filled with the odor of fermenting grain. It was quite something. I think that factory is gone now…too bad for the variety of interesting scents it produced.
And finally, Genesee Cream Ale. Oh geeze. You know, I like many things from Rochester (Kodak, Xerox, Quadrajet carburetors), but my god not their beer. This is the ONLY beer I tried and then subsequently could not drink in college (that’s saying a whole lot). And yet, for some reason “Genny” cream ale was always on sale, so it was a constant battle to get room mates and those organizing keg parties to go for something a step up from Genny…something, say like “Utica Club”, a beer that about the only thing you could say about it was “Utica? Well, I think I saw the Dead play there.”. Whatever. At least it wasn’t Genesee Cream Ale. The beer so horrid that one was hard pressed to get a dining hall full of drunk, tripping, college students to consume. (My apologies to those who like it. You win, it’s still being sold!)
Thanks for the memories.
Thank you, Jeff! No joke, if it’s aged for 22 years or so in a basement, Fleischmann’s is not bad bourbon. My mom gave me the last full bottle about 10 years ago, and it still wasn’t bad.
I think I bought two cans of Genesee (it must have been two for one) back when I was drinking all that Blatz, and I couldn’t finish it, and I once drank a whole 45 of Colt 45.
Jeff ;
Do you still live in Rochester ? .
I did in the 1960’s .
-Nate
We had a ‘60 Monterey two-door. I took my driver’s test in it. No power steering or brakes on that behemoth but I managed to pass. I could get five or six teenagers in the back seat. Poor car took a lot of abuse. I always loved the look of the car. Beautiful grille and unusual rearend.
Didn’t former astronaut John Glenn drive some sort of Mercury station wagon during his Mercury 7 days?
As to cheap beer, I always found it amusing how PBR has had something of a recent resurgence with hipsters.
Seriously.
I’ve tried to drink those when in various hipster haunts, and sadly they’re as bad today as they were 50 years ago when it was the beer that Grandpa drank…because it was cheap.
Indeed, my father used to swill that crap by the case before his health forced him to quit.
PBR seems like the sort of beer a low-level alcoholic would drink since you can get the greatest quantity for the lowest outlay, sort of like the beer version of high alcohol content wino favorites like Wild Irish Rose or MD 20/20 (aka Mad Dog).
I had never heard of PBR, until…
https://www.curbsideclassic.com/blog/car-show-classic/racetrack-capsule-1969-amc-ambassador-dpl-wagon-whatll-you-have-hipster/
Wagons seem to bring out beer references for me.
Beer wagons?
I just love that Blue Velvet clip. Classic Dennis Hopper.
That scene in suave Ben’s “This Is It”-place (see YouTube) is disturbing and comical at the same time, a real classic. Look how Hopper switches the jars and hands over the frothless beer to Stockwell…and then pay close attention to Stockwell’s post-nip face. Not so tasty!
Gotta give a mention of the favorite beer of Captain Quint, Narragansett! Nasty Gansett to the faithful.
Two Wows – Blatz and the 60 Mercury wagon. Two things I have never experienced but would like to.
The Mercury: The 60 has always fascinated me, so changed in style from the 59 that it could be considered a one-year-only model. I have always loved those outlandish taillights, mated to a conservatively attractive front end. And in that color, this might be the prettiest one of these I have ever seen.
All this talk of cheap local beer and no mention of Strohs? In college there was a local old-man bar that kept bottled beer in ice in coolers behind the bar. A Strohs with ice bits sliding down the brown glass bottle was always my choice.
Also, this car in proximity with the 60 Lincoln rerun today gives me another thought: was there any year either before or after 1960 when the Ford Motor Company offered as many disparate styles in its line? If there is a styling theme that unites the Lincoln, Mercury, Ford, Thunderbird, Falcon and Comet of 1960 I can’t think of it.
I’ve never tried Stroh’s, and you’d think I would have being from Michigan, but I missed out on its heyday. Apparently, however, it’s back!
Cool car. My ex brother-in-law just bought a 12 pack of Altes for me. Flashback to the 60’s and 70’s (before wife and kids). Just looking at that awesome Mercury makes me want to toss one or two cans down.
My wife said she just saw some Altes at the store; I haven’t seen any in years. Enjoy!
“RaaaaaaaiiiiiiiNnniiiiiiieeeeeeeeeerrrrrBeeeeeeeeeeeeeeeerrrrrr…….”
(Those of us living in the Pacific Northwest during the Seventies & Eighties will remember this classic commercial for Rainier …..)
Right now, I’m reading Vance Packard’s old book The Hidden Persuaders, and one of the chapters mentioned that those beer songs were so pervasive that even kids were singing them. Apparently, that was one of many advertising methods of future salesmanship.
These Mercurys (sedans and hardtops, not the wagons) were fairly popular and around when I was a kid growing up in northern Indiana. A couple of my school teachers had them.
My aunt and uncle drank – a lot (too much, in fact). I recall seeing Blatz in their house on occasion but their daily favorite was Drewry’s, not surprising since it was then headquartered in South Bend (originated in Canada). Surprised to see on Wiki that it is back again. By the time I was in high school, PBR was the beer of choice. Cheap and served the purpose.
I have strong sensory memories of all the beer consumed at the American Legion Hall, a second home to my Dad (who did not drink) and other WWII vets and their families. The bar was separate and the main hall was for bingo, fish fry evenings, turkey dinners, et al. But the beer smells – along with cigarette smoke – permeated the entire building. Good times.
I’ve never tried Drewry’s, but I don’t miss cigarette smoke in establishments. Michigan outlawed smoking in public buildings back in 2010 or so.
Still, my neighborhood friend growing up worked at Catholic church fish fries, and I remember his coming home reeking of fish. He had been there long enough that he didn’t notice.
My 60 Mercury Colony Park. Next model step up from the Commuter. Its a big beast but would be able to haul a ton of beer and your whole gang with you and some room to spare!
Great story!
If you reduce your picture size, it should show up, Preston.
Photo
Aaron ;
I guess advertising jingles are no longer a thing .
In the 1950’s and 1960’s I knew and sang them all and we didn’t even have a T.V. set in the 50’s .
I still remember radio jingles from back then .
-Nate
I don’t know, Nate, every time I hear one of those terrible Invisalign commercials, the song (whichever one it is in that particular commercial) is stuck in my head for a week. They’re memorable, but my association with Invisalign is a negative one; I actually scream out loud when an Invisalign commercial comes on…”Nooooooo!!!”
I’ve heard that the Kars4Kids jingle is particularly effective and offensive, but I’ve avoided that one somehow.
I hate the Kars4Kids commercial with the heat of a thousand suns. I once almost wrecked trying to mute the radio when it came on.
Sadly I’ve been sandbagged a few times with the awful Kar4Kids commercial, I guess when they’re not getting donations they $pend for commercials, the tune is wretched and the T.V. advert has kids not playing instruments…
-Nate
Yeah nice wagon but how about a very rare 62 dodge valiant 2 door panel wagon late model hemi 5.7 and everything new and original owner for over 50 years. 100k car won ppg paint award first time out. This car has been completely touched down to the nuts and bolts. Loaded
That is a Plymouth Valiant—unless it’s a car made outside the United States, then it’s either a Valiant (as marque) or a Chrysler Valiant—and without a sturdy stack of dependable documentation proving otherwise, it emerged from the factory as a station wagon and was owner-converted into the sedan delivery we see here.
I appreciate craftsmanship, and I appreciate upgrades, but this car’s a solid nope for me; I’m not impressed by bargeloads of thrown money. Anyone who has money can spend it on whatever they have in mind; it’s a whole hell of a lot harder to maintain or restore.
And now, having seen more pics of it elsewhere online, it’s an even firmer nope. Some of its visible exterior parts are 1962 Valiant parts, but that ain’t no 1962 Valiant. It’s a built-up rod. Fine if you’re into that sort of thing; I’m not.
What’s that mean? This car is 61 years old. That’s more than 50, yes, but “over 50 years” would be a weird way of saying “61”.
Definitely a stunning, and rare, Mercury wagon, I wonder which motor it has in it. The Buick Caballero was another nice looking pillar-less wagon.
As far as beer from back in the day, we can’t forget Falstaff.
I’ve always wanted to try Falstaff (although I think I’d need a time machine) because of my love of Shakespearean lit., but I’ve heard that the beer doesn’t live up to the character. 🙂
or “Pabst” (blue ribbon)
That wagon seems more deluxe than Dad’s ’59 Country Squire, the wood notwithstanding. Not seen often even then, when I was 10 and very car aware. Ours had the 352m but the MEL 383 was quite a potent engine I’m told.
As for cheap beers, you tried the wrong Genny, the regular Genesee brew in red & white cans is the one you want. I’ve been on a quest for the best cheap beer for 40 years, but it MUST be nice and cold to be appreciated. Right we’re in Golden CO, the home of Coors (pronounced like “Kerrs” around here) but I was quite astonished to find regular Genny in stock at the big local liquor store here, Applejacks. I’ll usually wash down a Genny with a Guinness Extra Stout to make up for it! lol
Original red & white can Genny “Brewed for Generations” is just a classic American style light lager. There’s still a zillion of them being made, as virtually all legacy American beers were bottom fermented lagers or pilsener-style beers. That was all the “greatest generation” had to enjoy in their day, and somehow they lived to tell the tale; they weren’t’ generally hung up on status-y boutique consumerism.
I get a kick out of all the latter day beer snobs who insist on all these horrible over-hopped IPAs and odd combinations of flavors and such, forgetting that those were only invented to cover up spoiled English brews sent to India after months of over-heated sea voyaging There’s a lot of crappily brewed beer out there posing as something wonderful after having been overloaded with way too much hops, weird spices, or citrus. Give me a classic ESB, Pilsener, or stout. YMMV.
Those wagon taillights look to me lie ’57 Plymouth taillights enclosed in a chromed housing.
Would like to get a better view of the “Nash”, next to the big blue “behemoth”.
Sorry, I didn’t take any pictures of the Metropolitan…nothing against them, I’ve just never been in love with them personally.
Like the “yellow ones” best,,
Spooky taillights….