It may not be obvious to readers from outside Australia, but this is not your everyday Holden ute. Technically it is not even a Holden, but rather a South African market Chevrolet El Camino that has somehow found its way back to Australia.
Holden utes were first exported to South Africa as CKD kits from 1959, and sedans in 1960. HR model Holden sedans were exported from 1966, and the 161/186 Holden six cylinder engine was substituted for the 194/230 Chevrolet unit from 1967 – which required some extra room be found in the engine bay.
GM in South Africa had two dealer networks, one selling Chevrolet/Oldsmobile/Vauxhall cars and the other Pontiac/Buick/Opel. As the 1960’s progressed, a combination of local content requirements increasing and the cost of the Canadian-sourced North American cars increasing saw sales drop. An engine plant was opened in 1965 to increase local content in CKD-assembled cars, and from 1969 the large North American cars were replaced by new Holden-based models, the Kommando, Constantia, De Ville and El Camino.
For a short time Holden-badged cars ran alongside these, but they were soon superceded. This saw the introduction of a Chevrolet SS – but this one was a hardtop coupe! There really is nothing new under the sun.
This grille treatment is completely different from the Australian market cars, which is why it is surprising that there are the little add-on reflectors underneath the bumper; I would have thought they could have integrated those better. The big difference is the orange grill level wrap-around indicators (turn signals), which would not feature on Holdens until 1974. The original Holden indicators are those under the bumper, which would have made a good location for the white reflectors in addition to what were presumably the parking lights.
Something that is surprising is this 308 V8 badge, because this was the new Holden V8 instead of the 307 Chevrolet it replaced. I gather that the local content rules that dictated the South African Holdens using Chevrolet 6-cylinder engines instead of the Holden six did not apply to commercial vehicles, but still from a parts supply point of view I would think that introducing a different engine was not economic.
I believe this rear window is an aftermarket item, and it is not something that is really seen in Australia. Compared with ‘normal’ pickups the much lower height of the passenger car-based ute means it is much less useful.
Looking at the interior, the bench seat looks much more plush than what I would expect to see in a ute. This may be a South African-assembly thing, but possibly more likely it has been swapped in from another vehicle. Otherwise things are very basic, apart from the added gauges. From what I have read about South African Holdens, the column-shifted auto may have been standard, with no manual gearbox available on the 308 V8.
Another difference that really stood out was the full wheel covers, usually on an Australian ute you would see basic dog-dish hub caps, or perhaps (very) slightly more fancy ones, but nothing like these.
Conveniently there was an equivalent HT Holden ute just a short distance away for comparison. Apart from the different front end, the other interesting thing is the aftermarket mag (aluminium alloy) wheels that have 6 slots instead of the usual 5.
Finally, it was while looking into information for this post that I found GM is pulling out of South Africa completely by the end of 2017, including selling the Port Elizabeth factory, which is also known as Struandale, to Isuzu for the continued production of pickups and commercial vehicles. They are getting out of selling vehicles completely, not just manufacturing as in Australia; truly the end of an era.
Ah, the other Chevrolet SS! (c:
Interesting that the South Africa facility is also an ‘Elizabeth’ location, same as the Australian facility.
The Ute itself is fascinating, too. It’s sort of twice-removed ‘automotive other-world’ from the USA resident’s perspective. I like it. I’d be sorely tempted to replace my farm truck and SS with an HSV Maloo if they were available here!
Somehow Ed I can’t see that working for you, with the low-slung body kit, 19 or 20″ wheels and low-profile tyres that also dictate a tiny payload (sub 900 lb)!
You do have a point there!
Pretty cute ! .
Always something new to learn here .
-Nate
The wheelcover is another example of GM’s recycling – here in the US we saw these on the 68 Pontiacs, though with a different plastic center.
Interesting, I noticed the same thing about the ’68 Pontiac wheel covers on the featured car, but I could have sworn the ones one my father’s ’68 LeMans had red centers. A little Googling around seems to show that the “Senior” Pontiacs may have come with black centered covers while the Firebird, Tempest and LeMans came with red? Can anyone shed any light on this, or did the color vary by sub model?
Hijsbakkie?
….
I have never seen one of these and before about 2009 did not know that El Camino/Ute variations still thrived in Australia.
While we are on the subject of ute’s, I spied the attached at a Lowes store in Jacksonville, FL about two weeks ago. It appears to be all Australian except for the fact that it is left-hand drive. I would have loved to talk to the owner and learned about how he either found a LHD version or converted a RHD to LHD and I guess, more importantly, imported it to the U.S.
Does it have a US State tag? I thought that Chevy Mexico offered a Holden Ute with Chevy badging. It could be one of those that somebody in Mexico ordered the grill and other bits and bobs for a Holden. It would be just like what those folks with Buick Regals are doing with getting Opel panels to make their regals look like Opels.
I have seen several Mexico tagged Renault and Peugeots as far as PA
Leon:
Yes, it has a current Florida tag.
There’s a company out west that does these conversions using a ute body (”parts,” which makes the importing easier) and a GTO or G8 donor VIN (firewall) and drivetrain.
http://www.lefthandutes.com/
Somehow I missed the Chevy/Holden badges at 1st glance….these looked like a Cortina based Ute that I’ve seen pictures of in magazines.
I also somehow missed seeing that late-model Ute, even though I live in Jacksonville. I’m going to guess the owner shops at a different LOWE’S?
Part of me wants one of these Utes, especially since I don’t really need my Crown Victoria and I miss my Ranger. This is the (near) perfect combination of the best of both vehicles.
Howard:
Lowes on Oldfield Road off of Old St. Augustine. It was parked off to the side where, I guess, employees park. I haven’t been back to see if it is still there.
Wonderful find! For me, there’s a lot to love about this car, since I’ve always liked utes, El Caminos, and smaller-market variations of more well-known cars.
I’m intrigued by the name El Camino being used in South Africa, though. When GM first used the name El Camino (on a 1954 Cadillac prototype), it was said the name was mean to evoke the historical El Camino Real trail in California. When the Chevrolet El Camino entered production a few years later, it’s doubtful that most consumers made that connection, but Spanish names have always been associated with the US West — and Western themes are a natural selling point for US trucks.
But in South Africa? A Spanish name on an Australian vehicle made by a US company and sold on a continent where Spanish is hardly spoken? To me it’s interesting that GM’s South African subsidiary chose the name — nothing wrong with it — just an interesting choice.
Thanks for the write-up!
It is interesting, the sedans were called Kommando and Constantia, and later the cab-chassis model that was just called the One Tonner in Australia was badged El Toro in South Africa. In South Africa it looks to have been available with a pickup bed, which wasn’t sold in Australia. Instead buyers would usually install a drop-side flat deck tray, or another type of body as per their requirements.
I assume there would have been some awareness of the US models in South Africa, plus they could have shipped over the badges, or the dies, rather than making new ones.
Here’s the rear of the Lowes Ute referenced above. It has a current Florida tag but I blocked out the number for privacy sake.
Interesting find, that El Camino, but I really liked that 1962 Valiant spied through the Camino’s windshield. It is a ’62 because of no “toilet seat” on the trunk lid. Were Valiants produced/assembled in South Africa at the time? I was there last year, but, unfortunately didn’t see any.
Assembled in South Africa, first from Canadian Valiant sourced but around 1972-73, they switched to Australian Valiant. http://www.allpar.com/world/south-africa.html
Add also the 1962 “plucked chicken” Dodge sold as DeSoto Diplomat in South Africa. http://www.forwardlook.net/forums/forums/thread-view.asp?tid=4232
They got the Aussie Valiant wagons before that, of course they put the American-style front clip on them.
https://www.flickr.com/photos/146035560@N04/31440747665/in/faves-12458821@N08/
That would be a very interesting “what if?”. 🙂
These photos were taken in Australia, where they built roughly 1,000 of the R-series Valiant (1961) in the first couple of months of 1962 locally, and 10,000 of the S-series (1962) from March 1962.
You can read more about the Valiant in Australia here:
https://www.curbsideclassic.com/automotive-histories/automotive-history-the-valiant-in-australia-part-1/
Odd (to me) that GM would bother to re-badge a Holden as a Chevy for export. Did the American name carry a bit more of that thing called “prestige?”
Charisma. Technically Chevrolet is the other name to General Motors outside US!
Still does apparently; Chevrolet is the primary uniform sponsor for the Manchester United football team.
Everything GM is badged Chevrolet in South Africa here in New Zealand GM NZ badged everything GM a Holden even to the extent of importing British Vauxhall Vectras and badging them Holden upon arrival on the wharf before the transporters picked them up my brother was driving transporters at the time and saw it happening,Holden Australia at the time didnt have Vectras at all and as far as I know never had the diesel models at all.
This was to take over from the ‘proper’ Chevys as a slightly cheaper replacement so it makes sense to carry on with the more established brand. Holden’s more recent exports have all carried the badging of the local GM brand whether Chevy or Vauxhall.
Given that CKD imports of Chevys etc to Australia stopped around the same time I dare say it was a wider trend and perhaps the end or at least winding down of CKD RHD exports from the Canadian plant that handled them. Certainly Chrysler used Australian Valiants in the same way for South Africa and the UK.
Strangely or not New Zealand got some South Africa market Australian built Chevrolets Notably the Chevrolet 350 based on the HQ Statesman sold here via Chevrolet dealers not Holden dealerships, they sold fairly well to the people who previously bought a new Chevy regularly whether they noticed it was only a thinly diguised Holden or not I dont know and I did ask at the time even as a teen I could see the smoke and mirrors trick. Nowdays I still see the odd Chev badged Commodore not the ones with just the bowtie on the grille but some wearing full Lumina badging where Commodore badges would normally be.
Too bad then Isuzu didn’t also kept the name rights to continue to use Chevrolet name in South Africa. It wasn’t the first time GM left South Africa, during the last years of the apartheid era, Delta Motors get some Opels, Isuzus and Suzuki models under licence in South Africa. https://en.wikipedia.org/wiki/Delta_Motor_Corporation
I once mentionned in the past but it might be worth to mention it again a South African auto oddity. The Ford Husky, a Mitsubishi badged as Ford. https://www.flickr.com/photos/aussiefordadverts/5656243716
I quoted a text from one of the posters of the photo of the Ford Husky by Gerald Mcneill:
“The Ford Husky came about when Ford merged interest with SIGMA, the local Mazda/Mitsubishi manufacturer. SIGMA, was formed in 1976 when mining giant Anglo-American bought out Chrysler’s local operation. AA at the time owned Illings, a small firm that produced Mazda and Int’l Harvester, so SIGMA had licenses for both Mazda (through Illings) and Mitsubishi (through Chrysler). SIGMA acquired the local Peugeot-Citroen operation in 1979 and there was a failed merger with Leyland. SIGMA marked primarily the Mazda 323 and the Mitsubishi Colt Galant.
SIGMA merged with Ford to form SAMCOR in late 1985 and Peugeot was discontinued. The new company’s policy was to sell the same product line (or equivalent) under both Mazda and Ford . The Laser/Meteor replaced the Escort, but the Sierra was retained because of its popularity on the market. The Mazda-based Ford Courier replaced the Cortina-based bakkies and Mazda dealers got the Rustler, a rebadge of the small Ford Bantam pickup based on the Ford Escort. Ford had no equivalent of the L300, so it was rebadged as Ford Husky for Ford dealers to sell. SAMCOR later added the bigger Ford Spectron and Mazda Marathon vans based on the Bongo Brawny. Loyal Ford customers hated this arrangement and sales suffered dramatically as the result.”
This is why I read CC: I had no idea the Ford Husky ever existed. I love random facts like that!
Ditto. Interesting that they had the double-up of the Mitsubishi and Mazda vans, I wouldn’t have thought there was a lot to choose between them, other than the oil consumption of the Mitsubishi engines was a bit worse than Mazda.
A friend in the 80’s who drove a lot of vans thought the Nissan van was the pick at the time, I think because it drove better than the others (it is a while ago!)
The Holden ute has a Chev V8.
The Chevrolet has a Holden V8.
The front of this Chevrolet looks like a fraternal twin of the Ford Cortina Mk III
I hadn’t thought of it but you are right, there is a definite resemblance. The timing means neither can have copied the other I think.
Interesting find John, I haven’t seen one of these in the metal here yet. We’ve had quite few of the South African spec Falcon GT (badged Fairmont GT) come in over the last few years though – they’re far more sought after here (and presumably in Australia) than in SA and command high prices. I wonder if the Chev-badged Holdens will eventually attract similar interest?
From what I can see there appear to have been some of the Chevrolet SS brought over too, plus at least one other ute. Quite a few Fairmont GT’s too. I saw one with a rhino version of the Superroo symbol on the side, which was a neat addition.
S-model Valiant photobomb FTW!
Annnd those amber turn signal indicators! 😉
Those little white reflectors in the front was South African mandate for while. Zimbabwe still requires them.
We can also think of American regulations with side running lamps: some are beautifully integrated with the lighting system or bodywork while others are like the ‘warts’ ruining the overall look…
I prefer the original Au. version, it looks more cohesive to me, maybe just too many lights on the SA. one.
That beige example really works for me, exactly how I would have it if it were mine, a basic trim level ( even though I think its a Kingswood not the very basic Belmont) the V8 engine and custom wheels. The original black & white plate is the icing on a very nice cake.
One thing I have just noticed is the seam or join in the middle of the bumper on the ElCamino and the SS, I can’t imagine why they did that, as I’m sure ours were one piece stampings. maybe it was part of the local content and they didn’t have the pressing capacity to do a one piece?
edit- I think it is a Belmont
Good eye jonco – I had missed the 2-piece bumper. I imagine if local content were calculated on value, the bumper with chroming would represent a decent amount. It does seem an odd compromise otherwise.
No trim strip under the doors says Belmont, there wont be any door mounted armrests inside either and in NZ the 161 six cylinder was the default engine in that trim level.