Special thanks to Brendan Saur, my art director and collaborator on this piece.
NEW YORK CITY: General Motors announced yesterday the resurrection of the late Pontiac Aztek, this time as a Cadillac.
According to Cadillac head JoMama de Aspirin, “We’ve been without a small CUV/AWD/pup tent for much too long. The Aztek will fill that very significant gap in our lineup. Frankly, I’m amazed at how well its styling has stood the test of time. The Aztek fits in perfectly with our Art and Science design language.” Like all upcoming Cadillac models, the “Caztek”, will wear an alphanumeric badge. WTF-4 is reportedly under serious consideration.
Gillette-tuned suspension is designed to prevent close shaves while cornering
de Aspirin added that the new vehicle will feature a suspension tuned by Gillette. “We are all quite impressed by their Flexball technology, and the way it hugs facial contours. We intend to carry that (Flexball) technology over to road handling.” As a result, the suspension will feature five axles, an industry first. “Our studies show that versus two axles, five axles gives a much closer and smoother handling experience”, de Aspirin continued. The new vehicle also features the first use of Microsoft Windows in a car. According to a Cadillac spokesman who spoke off the record, “Drivers will have to get used to a few changes. The Windows operating system will run only on compatible roads, and the vehicle will occasionally quit for no apparent reason. However, it’s something that owners can fix by restarting it.” The new CUV also features a unique anti-theft system, internally referred to as “the exterior styling”.
Mid-century design meets state-of-the-art technology
More GM firsts are found throughout the interior, which was designed in cooperation with Ikea. Some initial assembly by the owner will be required, but Cadillac intends to provide easy-to-understand picture instructions and a combination wrench/screwdriver. Ikea will also supply the batteries (yes, there are two) under their Delkö brand. Of particular interest is the IKEA-designed instrument panel, which Cadillac says “recalls the mid-century aesthetic” in its design and function.
The port fuel-injected NorthPole V8
Under the hood will be Cadillac’s snow-cooled North Pole engine with port fuel injection, which requires adding a bottle of Port to the fuel tank every 500 miles.
“Cadillac ownership should be an in-tents experience”, says de Aspirin.
Another collaboration involves the optional pup tent, designed by Eddie Bower. “We couldn’t afford to hire Eddie Bauer, but we found several Eddie Bowers in the phone book, and, wouldn’t you know, one of them happened to be a tailor.”, said de Aspirin. “He ran up some samples up and we liked what we saw.”
Aretha and Crest
Each owner will receive a gift from Cadillac after their purchase. According to a spokesman, “We wanted to remind owners of the Cadillac wreath-and-crest heritage, and we think this complimentary purchase bonus bespeaks that quite well.” The vehicle’s ad campaign will build on a recent Cadillac television spot that quotes (an uncredited) Teddy Roosevelt, this time quoting Franklin Roosevelt’s “A day that will live in infamy” speech.
The “Caztek” is scheduled to make its debut at the 2015 Pasadena Auto Show. “As the gateway to Glendale, Pasadena is a hotbed of art and science, and thus an ideal venue”, explained de Aspirin. “Besides, there are so many hip, trendy restaurants there. What better place to reach hip, trendy people who eat food? I like food.”
LOL nice work guys!
hehehe.
Cool, I never thought that anything could improve the look of an Aztec, other than a bottle of Port. There has to be someone with the mad skills to pull this off. Walked past an Aztek yesterday. Hmmm.
Nice.
I admit that for a few seconds, I didn’t realize this was a joke. Car design in recent years being what it is, anything is possible. That photoshop job in title picture actually looks quite believable.
More worrying, the business case sounds quite believable. Years of hearing similar drivel makes it indistinguishable from a genuine launch script. Well done.
I’ve been on the lookout for April Fools pranks all day. Well done!
I had a great time collaborating with you on this Tony! You’re a creative genius.
You’re too kind,Brendan. The pleasure was mine.
April Fools day.The alteration and the original would have to be one of the ugliest “designs” I have ever seen.The only redeeming feature was its exhibition on the remarkable television series,Breaking Bad.Happy 1st April men and women.
Reckon I could live with that interior
Is there an” Air Bag Delete” option ?
Happy April Fools!
Looks brilliant, especially the interior and the exterior; so good. I’d buy one and in fact. I wish GM had done this years ago. Where do I sign?*
(*That may not be the only thing that isn’t completely true this morning!)
All brougham lovers should own one – by force, if necessary. It would complete their garages in a tasteful manner.
Looks like a real genuine rival to the BMW X6 ,…at last!!!!!!!!
Nice photoshop btw..It’s pretty scary..coz it’s convincing.
Far better looking than the X6……..
So true about it having the Arts and Science design language! The poor Aztek was just ahead of it’s time.
Now we all know what geozinger has always known: the Aztec was just ahead of its time. I understand the Caztec will be part of a Christmas family package from Nieman-Marcus this year. His and her Escalades with a Caztec for each kid.
I have read that early versions of the Northpole engine have been having a problem with seals. Probably too much port.
Thanks, JP!
One must remember to keep their seals off the port…
Heard about the Northpole engines “blowing” seals…
It’s just ice cream!
Oy, let March 32nd commence on the interwebs.
OK I knew it was an April fools listing from the get-go (thanks to my wife who reminded me before I started on the web this am.) I was absolutely struck dumb by how well this fit the art and science design theme. A number of chuckles throughout as it just kept getting more over the top. Aretha on a tube of crest? Seriously? Ha!
Thanks for starting my day w a chuckle.
(Car looks better now than it ever did)
I wouldn’t put it past them. After all, rumor has it that Walter White’s looking for a more upscale successor to his ride….
Good for GM! With the popularity of Breaking Bad, customers will be breaking down the doors to get one of these fine vehicles!
Absolutely brilliant, just like that article in Hot Rod exactly seven years ago touting AMC’s revival.
http://www.hotrod.com/cars/featured/hrdp-0804-amc-concept-cars/.
Here’s the Steve Sandford rendering of what an AMC/4 would look like. Looks as good today as it did on 4/1/2008.
‘The new CUV also features a unique anti-theft system, internally referred to as “the exterior styling”.’
I literally LOL’d.
They should’ve done this in the first place. Yeah, some people would complain about “badge engineering”, but that front end is a huge improvement on the original. Love the dashboard too. The HVAC vents need to be integrated better, but in concept that’s one of the nicest dashboards I’ve seen in a new vehicle, and it’s available in RED!
I’d be leery about the emissions system on that engine though. A bottle of port every 500mi would be even more expensive than the cost of DEF for the new diesels.
GM too late again! Lexus already has an Aztek.
Your spot on Lexus Acura and infiniti make ugly vehicles. Every time someone buys 1 it’s a hell of an April fools day joke!
What ?? A Lexus ?? Until now I thought that was a Land Cruiser 150-series mule.
Ha, very good. Fortunately I clocked the date today and was ready for the spoofs.
The sad fact is though – with Cadillac’s history of self-destructive marketing faux-pas over the years – you couldn’t quite rule this out !
Now, can I break out the “Cadillac of Minivans” pun?
I knew that with a few tweaks the Aztek could be a looker.
In my defence it took 2.76 seconds to realise and remember the date…
If only the original had been an April Fool’s joke…
It was. On April second the joke file got mixed up with the actual product plan. But, this was the era when GM staffers were too complacent or scared to speak up (think of the ignition switch scandal), and the wrong design ended up in production.
Wow! This is even better than Toyota reviving the Oldsmobile by buying the name from GM and then slapping it on a Camry to pitch it to senior citizens.
If memory serves, didn`t AMC introduce the Gremlin on April Fools Day in 1970?
Yes they did Phil B.
I will admit that with the caddy front end treatment, the Aztek looks pretty good looking
Well I’ll only buy one if it comes as a diesel with a stick shift, and 1959 Tail fins!
Somehow this looks less confused than a Hyundai Veloster or a Nissan Juke.
Why not? Perfect Complement to the Chevro….. oops Cadillac Escalade.
I have always personally liked the uniqueness of the real Pontiac Aztek, inside was just as cool, all you haters need to remember there were some way worse looking vehicles, some of which received praise on this website, that could be the brunt of more believable jokes, lest we forget the tragedy of the el camino turn of the century mostake of the Chevy SSR? Come on guys really?
The “real” Aztek:
http://image.motortrend.com/f/wot/thread-of-the-day-what-if-the-pontiac-aztek-concept-had-gone-to-production-unchanged-192105/55246136+w670+h419+cr1+ar0/pontiac-aztek-concept-front-in-motion.jpg
http://blog.caranddriver.com/wp-content/uploads/2014/10/abandoned-concepts-05-0812-lgn.jpg
http://www.rokemneedlearts.com/carsindepth/wordpressblog/wp-content/uploads/2013/04/PontiacAztekConcept@1999Web221-500×301.jpg
Its April 2 here but yeah good one.
You think it’s a joke. But just remember, Cadillac is bound to come out with a small CUV sooner or later. It may not look like this…but if it shares a platform with the Buick Encore it may not look any better!
Nice work, btw. 🙂
Well, the Aztek itself isn’t any smaller (I think it’s actually bigger) than the SRX. But yeah, small CUVs are to the present day what midsize personal-luxury coupes were to the Brougham Era…
I LIKE IT! 🙂
I have to laugh, those mods are almost factory looking. I could see someone actually grafting on Escalade parts on a ‘Tek…
Great spoof!
LOL @ WTF-4! Well done!
“We have so many left over Azteks, that we needed to do something to sell them off”
🙂
Perhaps mid-year GM can resuscitate the v-5 diesel as another retro-option?
Between today’s date and the fact that the Aztek’s styling was so widely panned, I had a hunch out of the gate that this wasn’t for real!
The original Aztec was an April fool joke that was left on GMs head of product plannings desk and he took it into production….Wasn,t it ?.
Gotta like that port fuel injection…
Okay, satire occurs pretty frequently around here. Any day could be April First in the land of Curbside Classics. This particular piece, however, is exceptional. The men responsible deserve to be rewarded in some tangible way. We do not have anything resembling a peerage here in the US, but perhaps these gentlemen could be an exception. Henceforth, the author shall be known to men as the Marquis of Brougham. As for the illustrator, a knighthood is in order for Sir Brendan Saur-Mash.
hahahahahahahahahahahahah!!!!!!!!!!!!!!
As a former Aztek owner, I particularly enjoyed this.
And also being a long time Mopar enthusiast, I could only wish my Aztek had come with 1961 Plymouth gauges..
Presenting the 1998 Buick Signia concept car -which was released concurrent with the development of the Aztek.
We offer this as evidence that:
a) At one time there really was a Malaise Era in the 90s
b) Buick took one look at the Aztek and quickly abandoned any ideas of moving any further with this idea.
c) Buick actually plotted the downfall of Pontiac:
Buick WANTED this Signia concept out on the show circuit so that Pontiac would think the Aztek was a good idea, get very aggressive about producing it and then think they trumped Buick when the Aztek went on sale. (Buick, on the other hand, knew all along that the Aztek would be the beginning of the end for Pontiac.)
…by the way, there was no tailgate, but rather two doors, similar to a 49 Chrysler woody. The back deck did slide out to create a tailgate between the two ‘gate-doors’
I’d love to write a British April fool CC, but whatever hypothetical daftness you conceive, BMC/BL probably already did it. The Vanden Plas Allegro IS the Cadillac Aztek, fwiw…
Nice Joke guys!
Nice Juke, guys!