The 60s – as many people say, “you had to be there”, or perhaps more appropriately, “you had to be there…..and lucid.” It was a special time, and maybe it’s just something about the number 6, but as I enter the sixth decade of my life with a birthday this month, I find myself looking back ever more fondly at the 60s.
Tumultuous is certainly one word to describe it. Social change, political change….it was marked by highs (civil rights, The Beatles, the Apollo moon landing) and lows (losing John Kennedy, Martin Luther King, Robert Kennedy, and the Vietnam War), but I keep coming back to the realization of how thankful I am for the opportunity to experience that decade. The 50s, 70s, 80s, 90s, the “aughts”, …..those were all interesting, but they just don’t come anywhere close to the excitement and energy that was “the 60s.”
And that was certainly true if you were an automotive enthusiast and had a passion for cars. While memories of other things are fading with age, I still thankfully have clear, crisp recollections of some of the more memorable automotive experiences from that decade – it’s hard to narrow them all down, but let me share with you three “jaw-droppers” – three cars from the 60s that just absolutely left me mesmerized the first time I saw them – and still emotionally resonate even today.
1963 Studebaker Avanti – “Other Worldly”
The first time I saw an Avanti I could hardly find my jaw, let alone pick it up off the floor. This car was different – I mean real different. I happen to find the design absolutely striking – though there were other opinions at the time that were more critical. Why was it so striking? Well, it’s probably tough for younger folks to understand, but prior to the Avanti, almost all cars had grilles – grilles being a major styling element of the car; essentially the car’s “face.” The Avanti had no grille – and that just made for a totally unique design. The rest of the car was just as breathtaking. Line up a sample of cars from 1963 – then pick the one that looks like it came off the assembly line twenty years later…… Timelessly beautiful.
1963 Chevrolet Corvette Sting Ray – “Lithe muscularity”
Prior to the ‘63 Sting Ray, European cars tended to be “lithe” – sleek, graceful…… US cars were “muscular” – think Hudson Hornets and Olds 88s, later Chrysler 300s, and early 60s Chevy 409s, Pontiac 421s, and Dodge 413s. The 63 Sting Ray was the first car to successfully combine those two philosophies – in an utterly perfect and arresting design. The sharp edged front end with hidden headlights, the graceful low beltline leading over the flared “hips” to the edged rear that mimics the front. Of seven generations of Corvettes, it’s my clear favorite – and collectors too. Stunning.
1966 Oldsmobile Toronado – “Presence”
What’s presence? Let’s just define it as the ability of a car to initially attract and hold your attention. Many cars from the 60s had presence – 60s slab-sided Lincolns all had it, so did various Cadillac’s and the 64-66 Chrysler Imperial. But no large car had more presence than the 66 Toro. A beautifully balanced design that just screams “concept car” – something from the future that you could actually purchase and drive today. The fact that it was so innovative from a mechanical and technical perspective just added to its allure. GM’s best large car design, ever.
So, what cars from the sixties have dropped your jaw the most?
Does it count if the production version doesn’t come out until 1970? The 1967 concept car that became the Alfa Romeo Montreal is the most jaw-dropping vehicle of the era. I’m glad they didn’t make too many of them as I’m less likely to mortgage the house to buy one if I can’t find one…
Ferarri 250 GTO
Datona Shelby Cobra Coupe
…and whatever this thing is.
I have not been able to identify what this car is. Someone help me out here. Thanks.
Kellison J6
Kit car?
Thanks a bunch. Seriously. This has been in my mystery file for a long time. I absolutly LOVE LOVE LOVE the look of this car…but I knew nothing about it. I had no clue what it was or how to go about identifying it.
I’m reading up on it now…interesting.
www is pretty good on this brand…
http://www.hotrod.com/features/history/articles/0505kc-kellison-kit-cars/
http://blog.hemmings.com/index.php/2014/04/18/hemmings-find-of-the-day-1963-kellison-j6/
http://www.kellisoncars.com/
Amazing.
This guy made cars look very nearly like I would if I was making my own cars.
Was a CC post a few years ago Paul found one.
Geoff Hacker’s “Forgotten Fiberglass” has become the definitive site for these and other kit cars of the early 1950’s.
It was a very short period when lots of guys were trying there hand at producing the cars of their dream out of the new “miracle” material. If the car generated enough interest, some guys would crank a few more copies out to defray their start up costs. For some, it turned into a bit of a cottage industry. The Kellison was one of the more successful brands, lasting well into the 1960’s.
There’s MUCH more to the story of Kellison, Astra, and many other obscure brands on Jeff’s site….
http://www.forgottenfiberglass.com/?s=kellison&x=11&y=12
TVR Tuscan V8
If it’s so jaw-dropping, why has no one ever heard of it?
no one ???
I’ve heard of it
You’ve heard of it
That’s 2 for 2
Bristol 406
that mings
The 60s gave us so many beautiful cars that it’s hard to choose but I feel the Toyota 2000GT must be up there. I had the pleasure to see one next to an E-Type and to me there is no contest: the Toyota is the prettier car.
Mercury Cyclone
i’d put a tentative vote in for a 68 park lane
Apollo 5000 GT coupe
“Take the Special, he likes that one…”
Ginetta G4
From the U.S. perspective of a 60 year old, the 60s cars that adults talked about, the cars my peers talked about, the cars that toy makers featured, and our subject here, the ‘jaw-dropping’ cars, all intersect in the following list:
1. 61 Jaguar E-type
2. 61 Thunderbird
3. 63 Vette
4. 63 Riviera
5. 64 1/2 Mustang
Having said that my personal choice of just one (difficult as it is to select just one) is the ’66 Riviera. And it wins because of the interior just as much as the exterior.
That’s something that can be said of every car on the top 5 list above, yet can’t be said of the ’67 Eldo (much as I love them), whose interior is ‘ok’, but not jaw-dropping.
The sixties was a jaw dropping decade. Where do you start? It would be easier to list the few duds.
A VERY good point, Dave, especially for those of us who came of age in those days.
I think the first “dud” of the 60s would be the Corvair.
I am going to argue that the 60’s didn’t end until 31 December 1970, just so I can include the 1970 TransAm Pontiac.
To my mind, it deserves to join the other great cars listed here, in Automotive Valhalla.
In actual fact you are correct. The 60’s begin January 1, 1961 and end December 31, 1970. The reason for this is that there is no year zero. Year 1 BC, or -1 is followed by year 1, not year zero.
The 60s are the 60s. The decade of the 60s is 1960–1969.
The seventh decade of the 20th century began Jan 1 1961 and ended Dec 31 1970.
That would imply that the first decade is only 9 years long.
the first decade (ten years) of the 20th century is 1901-1910. The first decade (ten years) of the 1900s is 1900-1909.
1900s ≠ 20th century.
The sixties could be considered the sixth decade of the twentieth century. I think the beginning and ending of the “sixties” is ambiguous-are we talking about numbers or calendar years?
Keep in mind that a 1970 Trans Am was likely assembled in the year 1969 anyway.
It was a spring 1970 intro, along with the 1970 Camaro and Corvette. Why it wasn’t introduced as a 1971, I don’t know.
What about customs? Seems like the Batmobile would fill the bill quite nicely.
Of course the Batmobile was made from the 1955 Lincoln Futura concept car, and was relatively little changed. If custom cars are being considered, I’d nominate one of Ed Roth’s creations, Dean Jeffries’ Mantaray, or the Alexander Brothers’ Deora pickup.
I’d have to go for the Miura.
Otherwise, how about John Lennon’s psychedelically-painted Rolls Royce? I bet that caused a few jaws to hit the floor.
Big 3 –
GM – ’66-’67 GTO
Ford (tie) ’61-’69 Continental and ’69-’70 Mustang fastback
Chrysler – ’64-’66 Imperial
Import – BMW E9
AMC Marlin.
I’ll back you on that!
I could never pick just one favorite of the sixties. I do remember being blown away by the design of the Avanti when I saw an AMT model kit. I saved a couple of bucks and bought one at a store in the downtown area of where I grew up. The split window Stingray is another car I really liked back then and still do these six decades and year in my life.
Jensen Interceptor
66 Ford Galaxie, AMC Javelin, and the VW Type 4.
I think jaw-dropping cars were mostly, if not entirely, sports cars and such.If we leave out all the isoteric / special edition / limited production stuff such as GTO (Ferrari), Shelby Cobra Coupe or even Cheetah, than we’re left with two that top the list hands down: Miura and E-Type that were mentioned here.
Some posters said they’ve never seen a Miura in person; I was lucky enough to witness both the Miura and the E-Type (all series) and I tell you- the Miura is such a jaw-dropper in person, it far outweighs the E-Type (itself no slouch). And still is after all these years- now think what it was like to see one of these back then, when new. It must have been an out-worldly experience.
So yeah, for me it’s the Miura. No question.
I was only 7 years old in 1969 but I remember being stunned by the 1968 Dodge Charger. That full width no headlight front end just amazed me, a pink Matchbox Dragster version, # 70 released 1971?, just sealed the deal.
The Miura affected me in a similar way, had the Matchbox King Size version.
So many others, but must include the 1969 Aston Martin as well, although this was appreciated later in life.
I say 69 Aston as not sure when that shape was released.
Interesting discussion and incredible suggestions! It just reminds me how with rare exception GM led the way with design, and Ford would land a jab once in a while (Lincoln, Mustang).
Of the 61 Conti, 63 Sting Ray, 63 Riv, 64 Mustang, 65 Corvair and 67 Eldorado, the Corvette was the most stunning to me.
Of course the Jeep Wagoneer grabbed my attention as well….
Batwings and free-standing headlights! Jawdropping doesn’t necessarily mean beautiful, and the ’61 Imperial certainly dropped some jaws.
If we’re allowed to include one-offs, then the 1967 Lamborghini Marzal comes to mind.
+1 the production Espada is to be my choice
If there’s one car that’s universally associated with the 1960s, it would have to be the VW Beetle. Certainly not jaw-dropping, except perhaps for the fact that sales topped 1 million several years. In fact, I’d say the Doyle Dane Bernbach ads were probably the most jaw-dropping thing about the car. They’re still talked about yet today.
The car was more head scratching than jaw dropping in the U.S. in 1949, but you’re dead right about that legendary ad campaign, Ed.
I’m going to cheat, and nominate a saloon and a coupe each from Europe and US
Europe – the Jaguar XJ6 (with an honourable mention to the Rolls-Royce Silver Shadow for its technology and step chnage in style and size) and the Lamborghini Espada
US – the 1966 Oldsmobile Toronado and the 1961 Lincoln Continental
and for the “What were thinking jaw dropper” award -the Austin 3 Litre
As I’m about to turn 65, I started to drive in 1967. When one is young, that’s when things impress you the most and tend to stay with you.
The cars that I found stunning were, in no particular order:
1. Avanti
2. 1968 Corvette
3. 1967 Camaro
4. 1967 Mustang
5. 1968 Chevelle
6. Volvo P1800
7. Mid-60s Citroen DS
8. 1968 Old Cutlass 4-4-2 in all its glory!
9. 1961-1967 Impala SS
10. Almost every single Chevy hardtop, whether 2 (preferred) or 4 door – including Corvairs!
I will take any chance I get to bring up the Mazda Luce/1500. Designed by a young Giugiaro when he was at Bertone I believe. It certainly makes my jaw drop.
Most beautiful sedan of the sixties.
My top four, as someone who just started being aware of cars in 1960:
Miura, E Type, Sting Ray, 64-1/2 Mustang
The first three: stunning. The Mustang: distinctive and ubiquitous.
As many of my favourite production cars range from the mid-50s through the mid-60s, I couldn’t possibly pick just one. Just considering 1961, I love the excess of the 1961 Chryslers with their over-the-top fins, canted headlights and jukebox instrument cluster just as much as the game-changing restrained and elegant 1961 Lincoln. Then there’s the “bullet-bird” Thunderbird, which blends Lincoln styling with a rocket-inspired nose, fins and taillights.
JP, you just reminded me of the T-Bird. I’d have to add the 1965 Thunderbird to my list as well, and certainly not to forget the 1965 Chrysler products with the awesome inverted C pillar on the hardtop coupe models!
I could go on, but the list would really be long, so no truly single car would be a “signature” vehicle of the 60s for me.
Oops… Thought I was answering JPC! Sorry, BigOldChryslers! I get you two mixed up from time to time.
LOL! No problem. I guess JPC and I do sound alike from time to time.
1963/4 Ferrari 250 LM. Still my all time favorite.
It may not be the most expensive, or the most powerful, but ever since I saw the original “Italian Job”, I have had a thing for the Fiat Dino.
Let’s go for a ride!
Wouldn’t it be great if FCA brought back a faithful, retro version of this?
Wouldn’t it be great if FCA brought back a faithful, retro version of this?
No one would buy it now. They would whine that the engine sound drowns out their cell phone and iPod and the kids couldn’t hear the movie they were watching.
While I agree on many votes (Avanti, Toro, XKE, …) l, I am very surprised – to say the least – that I saw only one mention of the 1966 Maserati Ghibli.
Must mean all the others have never seen one in the flesh? I can’t think of a cleaner, sleeker, more stunning GT shape. Ever. It’s pure beauty.
The thing about ‘jaw-dropping’ is it doesn’t necessarily mean ‘good’.
So, in the category of “What were they thinking?”, I nominate the 1961 Plymouth. I’m sure that more than a few jaws hit the floor over that one (probably mostly Plymouth dealers).
Likewise, the downsized 1962 full-size Plymouths and Dodges would be in the running.
Since we have added low-production cars- The Alfa Tipo 33 Stradale inspires me with awe….Italians are the most beautiful, if perhaps sometimes difficult to live with.
gotta admit that is a good nomination
I’m surprised that no one has yet mentioned my favorite, the Mercedes-Benz W113 sports. The old 190SL was looking a bit vintage by 1963, and when the 230SL appeared it was clear a page had turned. It wasn’t jaw dropping, but its tasteful elegance was so very early Sixties, and so desirable. The W113s clean, narrow section body was enhanced by the brilliant pagoda roof. Make mine a ’67 250SL, please.
US: ’66 Toronado, ’67 Eldorado, ’68 Corvette Stingray.
Europe: Ferrari Daytona, Lamborghini Miura, and the peerless Maserati Ghibli.
Wow, didn’t take long to get this topic over 100+….
Anyways, auto-sexy, thy name is 62 Ferrari GTO…
My other 60’s all time favorite, has to be the 65 Iso Grifo…
Another one of my favourite Matchbox cars!
Pete, I had one, too.
It was a Matchbox, and I think it was navy blue with a red interior. 🙂
Can’t forget the holy grail Toyota…
The 68 2000GT
As a 4-year old, for me it was my grandmother’s all red, brand new ’65 Thunderbird. Later, it was a ’68 Cougar (and I’ve owned one for 23 years). But overall, I’d vote for the Avanti. Which is saying something for a died in the wool FoMoCo guy!
It’s picture is worth any thousand of my words
+++1
Magnificent!!
If it had been black and a slightly later model, I could see Betty Draper and Goldfinger out on the town with Oddjob at the wheel!!
Didn’t we lose a lovely ’64 in that movie?
Yes, but still worth the ride!!
As per an episode of “Law & Order” while the detectives were investigating a cold case file:
“The Sixties, if you remember them, then you weren’t there!!!”
For American cars, for me, it’s the ’63-67 Stingray. There’s some other cars that come close in their forward and unique styling (Avanti, Corvair, etc), but somehow, GM and Larry Shinoda/ Bill Mitchell had toned down some of the more wilder concepts of it from the concept designs, to make it work. To me, it always feels like one of those designs that had almost carte blanche to do it’s own thing, with a minimum of interference from corporate execs. And nothing still looks like it, to this day. Top it off with the Corvette really hitting its stride as a performance vehicle, and that’s just the icing on the cake.
2nd fave–the first Mustang. There’s a reason why it sold in the numbers that it did, and to a wide variety of people: women, men, old people, young people…..everyone. It had Euro touches, but it put an American spin on the styling, and as a result, it was something that most people could relate to. Also, the ability to customize and personalize the car was genius. The fact that the Camaro and Firebird came out in ’67 is testament to how far ahead of its time that the Mustang was, in both idea, scope, and styling.
1969 Grand Prix and/or 1969 GTO “The Judge”. Well, any 1969 Pontiac, for that matter. That 428 in either normal or H.O. trim was formidable. I had a used 69 Grand Prix SJ and did some things that I am lucky to have lived through (in 1977 when there were less cars on the roads, especially at night).
The 1968 Goat with the rubber ‘Endura’ front bumper is probably the most jaw-dropping sixties’ Pontiac.
I think I’ve seen exactly one Miura in person, and I’d concur with those who place it first, with the E-Type second. If we’re limiting this discussion to US cars, then I’d say ’63 split-window ‘Vette (a daring decision to do that with the rear window, not to be repeated), then ’66 Toronado, then ’67 Eldorado.
Could we even come up with ten equivalent cars for the ’90s or 2000s? BMW Z8, maybe…Acura NSX? The bar for “jaw-dropping” would have to be lower…
Well, there were definetely some jaw dropping cars in the 90’s and 00’s, but generally not in a good way (Pontiac Aztek, Nissan Cube, etc).
Point taken on the Aztek. That vehicle does make my jaw drop, and my stomach turn…
For me there can be only one: the 1969 1/2 Dodge Charger Daytona! Yes, it might be considered a love it or hate it type of car. It is technically a sub-model or trim package of the 1969 Dodge Charger, so I’m really saying the Coke-bottle shaped Charger. And, I owned one, a 1969 R/T model for a year or two prior to The Dukes of Hazard. I’ve been a huge Mopar fan since before I could drive. My Junior High School principal bought one of the first of the 1968 model Chargers not long after they came out. I used to love to look out at it from a second or third floor window.
If I were to choose a foreign car from this same time period, it would be the Lamborghini Miura. A real beaut! Or, perhaps a Ferrari 365GTB/4 Daytona. Both of those cars really impressed the heck out of me back in the day.
A few of my other favorites would include the new body style 1969 Grand Prix – a very classy and sporty personal luxury car. “The Judge” Pontiac GTO for 1969 was always a special car to me. Also, the 1969 Mercury Cyclone Spoiler which has always seemed pretty rare compared to the Ford Torino. And, last but certainly not least, the Studebaker Avanti. And yet one more, the original Plymouth Valiant of 1960-62. Must also mention the original 1963-65 Buick Riviera.
More than likely, if I were to stumble into a Chevrolet dealer in the 60s, and saw the new camaro , I believe my jaw would drop. The lines , options, colors and stripes made it extremely customizable , from grandma sixs to 302 z28s to big block street brawlers. Timeless cars, and it shows with how many people restore them.