I LOVED my ’66 Karmann Ghia convertible… slower than a speeding snail, but lots of fun to drive… and the old VW commercials were wonderful, because they (Volkswagen AG) didn’t take themselves too seriously (“Think Small” and “Small Wonder” were slogans that come to mind). What has happened to the whimsy in modern car ads?
I found the ad, where AMC claims the Machine wasn’t “as fast on the getaway as a 427 Corvette or a Hemi, but it is faster on the getaway than a Volkswagen, a slow frieght train, and your old man’s Cadillac”
Doyle Dane Bernbach had the VW account in those days and their print creations especially stand as all-time classics. (Think Small, Small Wonder, etc.)
AMC hired Doyle Dane Bernbach at the end of the 60’s and most likely produced the above ad. I think they were also responsible for the Gremlin rollout (“hey where’s the other half of your car?!”).
YouTube videos are like potato chips; in this case more VW commercials are suggested at the end of each video. Bet you can’t watch just one.
I would like o see such advertising today. How about the Honda Crosstour or the Chevy Equinox?
I LOVED my ’66 Karmann Ghia convertible… slower than a speeding snail, but lots of fun to drive… and the old VW commercials were wonderful, because they (Volkswagen AG) didn’t take themselves too seriously (“Think Small” and “Small Wonder” were slogans that come to mind). What has happened to the whimsy in modern car ads?
I found the ad, where AMC claims the Machine wasn’t “as fast on the getaway as a 427 Corvette or a Hemi, but it is faster on the getaway than a Volkswagen, a slow frieght train, and your old man’s Cadillac”
THAT was truth in advertising, folks… 🙂
I remember that ad.
Doyle Dane Bernbach had the VW account in those days and their print creations especially stand as all-time classics. (Think Small, Small Wonder, etc.)
AMC hired Doyle Dane Bernbach at the end of the 60’s and most likely produced the above ad. I think they were also responsible for the Gremlin rollout (“hey where’s the other half of your car?!”).