Classic Magazine Ads (And More): Road & Track, June 1987 – 40th Anniversary Issue

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Our post is jam-packed with goodies; This was a very special issue, celebrating R&T’s 40th anniversary, and thick as a brick.

 

Of course there was plenty to read, some of which you will view (as always) during the remainder of the week. As is usual for this post, I’ll stick to ads and some tidbits.

The issue began with some words from John Dinkel, the Editor:

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BTW, that stamp is the price in Israeli New Shekels, which is what it cost back in 1987.

As we are now into the late Eighties, the ads themselves are far more impressive and sophisticated than what we’ve come to know in previous issues:

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Very similar to the Peugeot 405, this one.

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I’m not sure it could actually do that- at least, not at the speed this ad is displaying.

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Back in the day, we used to call this UFO because of its shape and length.

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This was a two-part ad; turn the page and see this:

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I remember this ad very fondly. Wonder why.

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Another two-part ad.

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This was also two-part, Kawasaki giving its motorcycles a tough persona.

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Take a break from ads and educate yourselves with automotive news from around the world:

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I love the way Mazda were urging you to go out and drive the RX-7 on enjoyable roads. They actually gave you instructions where to go.

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A Turbo for every-man, less than $10K.

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By now this car was more than ten years old. Well, not the convertible but you know what I mean.

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And here’s another Oldie-Goldie. I thought Peugeot were out of the US marked by 1987. Apparently not.

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Of course, this is by now a legend in its own right.

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A simple, effective ad form Honda.

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Yet another relic. Could have sworn it was a Fiat sometime…

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Post face-lift Escort looks alright now. The EXP looks practically like a baby Mustang.

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And look at Hyundai now, in 2016.

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Why cook when you can be a soldier?

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This must’ve cost millions!

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Take another break from the ads:

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I guess to some people this might be sacrilege but I like it.

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Now to some favorite classifieds:

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Lets see a show of hands; who installed this on his\her car back in the Eighties?

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Not a bad joke, I wonder if this was actually his day job…

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The back cover show another manufacturer long gone from the US.

Well, this was quite extensive. See more later on the week.