The last thing I needed in the fall of 1997 was the loss of reliable transportation, but sometimes life is like that, delivering exactly what you don’t need when it’s least expected or welcome. I was separated and in the process of divorce, living with my parents with no money to spare. A minor accident – my fault – had totaled my decade old Jetta. But as I pointed out in my previous article, when you are pre-occupied by a stressful situation this is exactly the time you are most likely to experience some sort of mishap.
So there I was, in the market for reliable and inexpensive transportation on very short notice. Where I landed was on a 1996 Dodge Neon Sport with 8,000 miles priced at $10,000. Not ideal, but in retrospect, a pretty good car at a bad time.
“There’s an old saying in Detroit: ‘Good, fast, or cheap. Pick any two.’ We refuse to accept that.” – Bob Lutz on the development of the Neon.
I had the dubious pleasure of verbally sparring with Bob Lutz once as a caller on the Diane Rehm show (on NPR) where he was a guest, but we’ll get to that. According to Wikipedia, Lutz began his service with Chrysler in 1986 as executive vice president and was shortly thereafter elected to the Chrysler Corporation board. Lutz led all of Chrysler’s automotive activities, including sales, marketing, product development, manufacturing, and procurement and supply. Lutz also served as president and chief operating officer, responsible for Chrysler’s car and truck operations worldwide. One of the products that emerged from that era was the Chrysler/Dodge/Plymouth Neon. (Chrysler only outside of the United States.)
I never meshed well in the culture of corporations. Most CEOs I’ve been around tend to begin to think they control their reality and have problems accepting information that contradicts their “vision” And me, I can always be counted on for the dissenting opinion. Later in my career as a consultant I had an experience that stood out for its rarity, working with a CEO who had a very well balanced locus of control, essentially viewing his responsibilities as like being the captain of a ship. He had limited control over speed, course and choice of destinations, but none regarding the elements such as weather and the market for the service his company delivered. (Or to use a timely later to be dated reference, whether or not someone else’s error has jammed up a major shipping channel.) Success brings with it a certain amount of insularity, and the higher people go in the management pyramid, the more insular they tend to become. Especially when you’re in a business, like the auto industry, that has extremely high barriers to entry. I should know, because most of my professional life was spent in the airline business, which was nearly impossible to enter, at least until it was deregulated in 1978. And most of us have experienced the changes that has wrought.
There’s a reason why the first successes with smaller cars in the U. S. came from manufacturers that had already scaled those barriers, albeit in different markets. The “big three” just never felt that their customers wanted small cars (nor did the companies welcome the smaller profit margins). The tale of the domestic manufacturer’s multiple failures and occasional success are well documented on this site, and this poor record, especially in the fifties and sixties, has more to do with arrogance than any other factor in my opinion. You may have gleaned from my previous articles that my tastes in music are, to say the least, not quite synchronized with my age. When rock ‘n roll began to dominate the charts, it was dismissed by virtually every popular musician as a fad. When the tidal wave that was The Beatles arrived, the lads from Liverpool were derided by some very established and talented musicians as sophomoric at best. And within a few years, nearly every one of those performers were covering Beatles tunes. For the most part, with the same success that Detroit had designing, building and marketing small cars.
That Neon was a good deal. It had been leased in Columbia, Missouri by a building and development company as a company car. It hadn’t been used much, and I’m not sure why I was able to buy it from a guy who was essentially a broker (used car sales without a lot) but I’m assuming it came into his hands as at that at that time the new car dealers would rather have not had the competition with sales of new cars (and in addition the reminder to new buyers just how much their new car was going to depreciate in a little over a year).
In my opinion, it was the first example of Detroit getting small cars right, really right. Its development was probably about a decade fresher than the second generation Jetta I had been driving. Judging by space utilization, finish quality and general quality of materials it suffered by comparison to the VW, but not by much. However when it came to performance, it was a great improvement. It was named car of the year in 1994 by Automobile Magazine. “The Neon is the car we have been waiting for Detroit to build. It’s the car we thought Saturn would build but didn’t. The Neon is a small car with big room and an even bigger heart.” Beating the Chevrolet Camaro, Ford Mustang, Honda Accord, and Saab 900.
Mine had a five-speed and 14″ alloy wheels. Even with medium performance all-season tires, it delivered outstanding performance. Apparently they were successful on the autocross or solo circuit as well as in racing.
These kinds of activities were not on my agenda at that time, more importantly it also delivered reliable and inexpensive transportation. It consistently maintained 30 mpg, seemingly not mattering whether you were driving on the highway or around town. (It had a ten gallon tank so I always paid more attention to the odometer and knew when I was approaching 300 miles it was time to fuel up.) It was fairly trouble free, with a couple of exceptions. I did all of my maintenance in those days, but once when it was too cold for me to attempt an oil change I used a coupon at a local dealer to get it done. When I retrieved the car, the service manager casually “suggested” that I have my head gasket replaced, at an estimated cost north of $600. For a car that had fewer than 80,000 miles and had been well maintained. This was at the beginning of my access to the internet, and a little investigation revealed that not only was this a common problem, but it was just under the level of a recall. Chrysler would, if you had this prior knowledge and made it known, replace it for a $100 co-pay!
The car was a metallic silver that sometimes appeared to have a purplish undertone in bright sunlight (inspiring a friend to nickname it “Barney” – hopefully no explanation required) and a few years after the head gasket incident I was rinsing the car after washing it and it began to shed paint, revealing several spots covered only with a milky primer coat. This time I went directly online and found that this again was a common issue and again for a nominal co-pay Chrysler would re-paint the car. (My daughter had a similar situation with a 2006 Honda Civic.)
I ran the clock up to around 130,000 miles and it was beginning to show its age when a deal came that was too good to pass up, this time, exactly what I needed when I needed it, so karma kind of balanced out. I sold it for two grand to a kid who wanted it as a street racing project car.
Bob Lutz had some remarkable successes in his long career, but also some significant failures, the roots of which were, again in my opinion, often a result of his imperiousness. Near the end of his career he stated that the increasing regulatory climate in Washington would force GM to produce what Federal regulators wanted, rather than what customers wanted. Problem is, in my estimation, and the point of my comment to him so many years ago, GM and the other Detroit giants wasted too much valuable time building what they wanted, ignoring their customers preferences, until it was nearly too late.
Where have they all gone? I can’t recall the last time I saw one. I did not own one but thought they were pretty good based on a few rides in them. People I knew who owned them seemed pretty happy with them. It met their basic expectations and then some.
They seemed like an attractive package, but built, profitably, to a certain price point. Rentals I had performed better, but seemed flimsy, compared to the competition.
In Europe those cars were pretty popular, especially the used ones. Because they shared certain parts with Mini One. There were lists circulating with replacement parts Chrysler Neon- Mini R50. I worked for a large auto parts supplier company back then, and we even delivered to Mini BMW dealers, (who than charged their double prices, methinks).
If I remember correctly, this car is still produced in China (with a different body of course). However it had a very long production life for such a small car.
That’s really interesting about the Mini parts interchange. Do you remember any of the parts (or even kinds of parts) that were on the list?
Russian production of a facelifted Stratus was a thing, but I’ve never before heard that a rebodied Neon carried on in Chinese production. I’d certainly like to learn more…!
https://en.wikipedia.org/wiki/Tritec_engine
The chinese version is called “Chery” says Wikipedia. I do remember this. I always thought Yelley, Belly something like this- but no – it is CHERY.
PS:
BMW has a very bad historical record of selling their constructions to highest bidder. Their latest sin was a complete chinese factory churning out old 318is by another name.
https://en.wikipedia.org/wiki/Brilliance_Auto_Group#/media/File:Brilliance_M2.JPG
Yes, the Tritec 1.6 engine was used in European Neons and PT Crusiers.
But no, there was no Chinese version of the Neon by Chery or anyone else. Some were imported and had the badges of an obscure maker put on them but they were not really “built” there and it wasn’t Chery.
https://chinacarhistory.com/2018/10/02/crazy-car-production-days-of-guangdong-qingyuan-bende-chrysler-neon-ls/
And no, the Brillance M2 is not a BMW 318 by any stretch. Poresche assisted Brilliance in its devolopment, and some limited BMW technology was used (not specified) but it must have been minor. No BMW engines, in any case. And it certainly didn’t use a BMW body.
The older MINI engine is based heavily on the Neon engine. IIRC, the head gaskets interchange. They were developed together.
A lightly-facelifted Cirrus/Stratus was built for 3 years in Russia as the Volga Siber.
In the UK they were popular with the old folk as an automatic was a no cost option in the original pre facelift version. It was just a 3 speed so to low geared for relaxed high way driving. Joke was that Chrysler tried to go up market with wood dash trim and leather seats on the face lift to make it mini LH. No one was fooled. and there was no UK market for small American sedans. Mini vans n Jeeps. Yes please.
I still owned it in 1998 when I made a trip to Munich that has become on average a bi-annual event and the most popular American car I saw on that trip and on the next in 2000 was the Neon. I really liked the addition of the amber turn signal into the rear light module.
These cars were one of my favorite rental cars anytime I had to use one. I traveled for work a bit more in the 90’s and I loved getting these as they were pretty decent drivers. I really wanted a Nitro Green ACR back in the day, but the costs of day care for two toddlers at the time (and mortgage and other bills) kept that from happening, at least while my other cars weren’t costing me a bundle to keep running. While one might be fun as a hobby car, there are virtually none to be found in Rust Country™.
I remember the remark about the Neon being what Saturn should have built and I still agree with that sentiment. Another thing that sticks in my memory was that the Neon was the first domestic car that I saw as competitors to the myriad Hondas in the Sport Compact scene that was so popular in the 90’s and 00’s. Even the cutesy ads and commercials didn’t put me off, like so many other auto companies’ attempts at doing so.
Had Chrysler not cheaped out on some materials (why the hell couldn’t car companies suddenly make serviceable head gaskets in the 80’s & 90’s?), the Neon could have become it’s own brand of stand alone entry level cars. Especially with the (much later) merger of all Chrysler brands into a single dealership model (no more single brands) that could have been a winning play. I’m guessing that it would have eventually suffered the same fate as Saturn and not survived the “SUV über alles” conditions that exist today.
“the Neon was the first domestic car that I saw as competitors to the myriad Hondas in the Sport Compact scene”
Cavalier Z24? Sunbird GT turbo? I get the sentiment, but it’s not a true reflection of the times. Yeah a box blonde who wanted a good stereo ate The GM products up, I get that, but those Honda products were worlds away in sensation and execution.
I didn’t want my comment to be 800 words, so I condensed things a bit. I was living in Metro Atlanta in the mid-90’s. I was in my early-mid 30’s and while not a part of the “street scene”, I was very aware of it. At that time, the Hondas were on top, with some Nissans, Mitsubishis and VWs mixed it. About 1997, I started seeing Neons showing up in decent numbers in the area, with the same loud exhaust, loud paint jobs, oversized wheels, and adjustable rear wing spoilers that the Honda drivers were featuring.
That’s what I meant regarding competitors to the Hondas; the Neons came out of nowhere (practically) and were fairly numerous for a time.
The later J-bodies really weren’t hugely represented in that crowd at that time. The V6 ones were the only fast ones, but they were heavy for their size. The later Quad-4 powered ones weren’t much slower than the V6 cars, but they were still heavy. They cost more expensive than a contemporary Neon, both new and used.
I don’t know if the Neons were just a fad with that group of people at the time or if there was serious competition going on. But the lower cost of entry may have allowed new folks to join the scene. But I was aging out of that stuff back then.
I had the same thought as I read this article. I always found Neons to be solid rental cars in the 1990s – and I was used to cruising around in cushy box Panthers at the time.
By contrast, just last week, I was given a Jeep Compass at the Avis rental counter. It was such a rattly, loud, slow, and genuinely miserable car to drive, I returned it 15 minutes later.
These were derided by the motoring press when released down under, but I used to see them around a fair bit though now I cannot remember when I saw the last one like the related PT Cruiser they seem to have just evaporated.
I recall reading that the Neon head gasket was one of Robert Eaton’s first cost cutting moves upon coming to Chrysler.
I was another fan of the Neon, I got one as a rental one time and found it a really nice driving car for the class, far nicer than the other US stuff in its segment at the time.
The biggest fault of this Neon was Mopar’s Bi-polar quality control. “Hit or miss” was all too common.
I loved the first gen Neon. Huge inside, it fit my 48-Long weight lifter body just fine. Peppy, great gas mileage, very efficient and c-c-cold A/C (SO important in Hot & Humid New Orleans!)
I recommended the Neon to four friends of mine. Two had outstanding, faultless service. One had just ok with the head gasket and paint flaking issue mentioned by RetroJerry. Luckily I kept up with the Neon on the internet and was able to help her get these problems fixed.
Now of the last “friend” (who still will not talk to me today): His turquoise Neon never ran right, constant A/C and windshield leaks, rattles the dealer could not hear or find, jerky, rough shifting automatic transmission. He dumped it for hist first new Honda and never went back to Mopar.
I rented a Neon, twenty years ago and found it pleasant and competent, notch above a typical rental.
I also drove a friend’s Neon SRT 4, which was delightful. It didn’t look special at all but went like stink. He bought it new about 15 years ago. After looking carefully at every affordable performance car on the market, he settled for thr SRT 4, because it scratched the itch at a relatively low price.
It may have been Lutz who once said that when the government started regulating auto emissions and safety the American manufacturers went to their lawyers while the Japanese went to their engineers.
Any manufacturer of goods and services operate under a myriad of social, economic, and regulatory constraints. American car makers went into a collective pout when their climate began changing, resulting in a self-sabotaging behavior of producing inferior products and telling their customers: “Don’t blame us! Blame the government!”
It is disingenuous of Lutz to state that the government became their target audience and not car buyers.
If he said that, he was dropping his mask for a bit and showing his perception and intelligence, because during our exchange and in much of what I’ve read of his opinions subsequently he seems to still have much of the arrogance I mentioned above. I’ve been essentially saying the same thing about nearly all American industries for a couple of decades now. They spend their resources fighting regulations instead of trying to comply and compete on innovation. Again as mentioned above, no matter how skilled a captain you may be, you can’t control the weather, better to accept and adapt. History has shown us time and again, that that is the course that succeeds.
But then, as Warren Buffett has pointed out, “What we learn from history is that people don’t learn from history.”
Bob Lutz helped every single car company he worked for, period. He built BMW in the USA. Chrysler needed him in the 90s, and they had better products for it, the Neon is but one. GM needed him in the late 00/early 10s, and their product has faltered since he left. I drive a ’12 Cruze – one of his personal efforts and it really is excellent.
I’m really shocked at all the people who seem to really like these.
Based on the county auctions Neons were the car people only took because there were no more Focus or Prius vehicles left to check out.
Like many municipalities the local county as a mile out or age out policy but the age is 20 years for general use vehicles. The last county auction I went to in Fall 2019 had 3 Neons from near the end of the run. They all had under 60k and that was pretty much the norm with occasions where they had 5-6 of them again with 60k or less on them. Meanwhile the Focus and Prius purchased after the Neons all had milled out long ago.
The only other car that I’ve seen shunned by the pool drivers like the Neons were the fish faced Taurus which often aged out with 60-80K on them while the face lifted Taurus would mile out.
I had those problems with a piece of the fleet, we don’t like the car and we won’t drive it, fine, I’ll pull the car, where’s are new one. No new one coming, you weren’t driving this one so you apparently don’t need it at all. The motor pool was the same way, I’m not selling until it miles out so use it or lose it. As a note we always bought decent equipped vehicles, just ran into those that didn’t like a Ford/Chevy/Dodge. I want a Taurus/Impala not a Malibu/Fusion.
Yeah it is not like the Neons or Fishface were lower spec vehicles than the others in the fleet at the time. Nothing fancy of course but they all had air and automatics. The obvious explanation for the Taurus was the looks, but not sure exactly what is was about the Neons.
How fun! Especially in light of Lutz’s comments about the first Chevrolet Cruze, to the effect that it was too good and ought to be corrected back to center because quality is overrated.
Why not…? These sliders look very practical to me, for the same reason the same arrangement looked very practical on the Chrysler Concept 70X three decades earlier. I’m not seeing a downside; what am I missing? I don’t know how actually plausible they were, but if they had made it to series production, they probably wouldn’t’ve been much noisier or leakier than the frameless windows on the production car.
I understand these cars were fun to drive when they were configured thoughtfully and running well. I bet the 5-speed helped quite a bit. My sister had an automatic ’97. It was passably decent for a few years, though in addition to the poorly-done frameless windows there were severe water leaks into the trunk via via careless design of the taillight-to-body seals and at least one other path as well (trunk lid seal?). The headlamps were no better than minimally adequate, and were also the best ones on any North American-spec Chrysler Corp car from ’94-’97.
Back to Lutz’s delusional bilge:
Sheesh, for real? American automakers had been bitching and moaning and crying Wolf in exactly these terms since at least 1965.
My thoughts exactly on the doors.
Those would be much easier getting in and out of when in a tight parking space rather than squeezing through the mail-slot-sized opening you get with conventionally hinged doors.
The Nissan Stanza wagon of the late 80s had similar doors and no b-pillar, but I think the front door was hinged, not sliding. The Peugeot 1007 was a 2 door hatchback, but the doors slid back instead of being hinged. It seems like it would be great for a city car, but I think it was only used on this model.
…Oh, and I forgot to mention: my favourite things about the first-generation Neon were the availability of Nitro Yellow-Green “paint” (in quotes because no matter the colour, it tended to fail to do its one job for very long; the waterborne paint was not done properly) and the keys the early cars came with (I still have a few new uncut blanks).
These were common, and the second generation, when I was working for Chrysler and you know, these were not bad cars. They had decent interiors and were fun to drive, at least in the manual cars.
The devil is in the details. The first couple of years were beta testing. The head gaskets leaked out in the left rear corner, a/c failed all the time, sway bar links broke, weird electrical gremlins, interior parts falling off were all the norm.
The second generation cars much better but there was a catch on both: after 130,000 km they are going to start breaking big time. PCM failures, fuel pumps struts, steering racks, every possible wear part will wear out at the same time.
I can’t recall a Neon driver coming back and buying another Chrysler in our dealership.
I last saw a Neon last autumn, right there in the parking lot of my neighbourhood plaza. It had lots of signatures displayed, and looking inside seemed to indicate it was a daily driver.
We test drove one in 1995, and nearly bought one, but headed off to the General because Mrs. Lee’s sister had a Cavalier. Which we bought one of. Not a bad decision I thought at the time, but the Cav turned out not to be a high scoring car on the reliability scale.
The aforementioned head gasket was one offender along with a transmission failure at 50 thousand klicks.
Thankfully though, its airbags were well positioned years later when it was crashed into. More on that later.
The last NEON I’ve seen was north of Berlin, Germany. Parked up on the curb (a Euro practice), looked neglected since cob webs had developed between the rear view mirrors and the A frame plus more webs in the wheel well. No signs of major rust or damage, but still neglected.
I understand vehicle inspections are stringent in Euro land; therefore, I speculate owner didn’t want to invest in required repairs.
In ’96, an older friend bought a brand new Turquoise 4-door Plymouth Neon with a 5-speed. We drove it to see the races at Lime Rock that year. IIRC, Paul Newman was competing at on of the events and there was a Neon-class running that weekend as well.
I liked my friends Neon,and despite the frame-less windows, and Chrysler’s less than wonderful reputation, I don’t remember any rattles or water-leaks. The seats were comfortable and everything worked fine for several years. But he and his wife were retired and didn’t put many miles on that car. My friend decided to get something more fun, bought a new ’99 Acura R and let his wife have the Neon. Three years later, at about 65K, the head gasket bit her. After repair, she drove it a few years as it continued to get more and more shabby. When the Neon’s paint started to go, she traded it in on a new ’06 Corolla. After 12 more years, except for routine maintenance, her Corolla was trouble-free, and still looked immaculate when she traded it on a new Civic.
Paint peeling down to the primer was a common problem among manufacturers learning newer water based paint processes. My ’84 Toyota did it, and Toyota paid 100% for the dealer to repaint at the three year mark. Many late ’80’s early ’90’s GM trucks also suffered this problem.
I liked the first-generation Neon when it debuted, and the car still looks good today – particularly the coupe.
The people I knew who bought early production cars almost immediately had trouble with water leaks and flimsy interior parts. Then the head gaskets gave trouble. A shame, as they did like the way their cars drove.
Purchased one of these new in 95 when our first child was on the the way.
Had good reviews from all the the magazines, good driving dynamics and loads of interior room in a small external package.
Couldn’t talk the wife into the 5 speed, but was going to be her daily, so went with the auto.
Easily the worst new car I’ve ever owned, and worse than most of our used cars.
Issues out of warranty, as we had a fairly long commute, accumulating a fair number of miles quickly:
1. Head gasket 1 (replaced by dummy shop)
2. Cam seals/Head gasket 2 (dummy shop did not replace cam seals when replacing head gasket. Fixed properly by good shop I still use today)
3. Transmission issues. Good shop able to adjust and prolong trans life
4. Fuel tank sender failure.
We traded in a few years later and haven’t considered any Chrysler products since.