“Why do you want to drive a big old car like this?” he asked.
Posing this question from the back seat of the 1979 Lincoln Continental Town Car he had put up for sale, and in the midst of the test drive, I was irritated by the query tossed at me in a casual fashion. It was already engaging all my mental faculties to pay close attention to the sounds of the engine, chassis, and other components without falling into a zen-like trance as the 4600-pound, 19 1/2-foot parade float coasted along down the mean streets of Regina, Saskatchewan.
I don’t recall anymore what my answer was that day. But I imagine it touched vaguely on the qualities I’ve always enjoyed in my motorized conveyances of choice: size, room (the true luxury), smoothness, and durability. Since I was ‘knee-high to a grasshopper’, nearly every vehicle in my midst was big: full-size half-tons, full-size sedans, full-size SUVs. An endless parade of “wide-body” GM half-tons, a Suburban of the same generation, a Panther-body Grand Marquis, and, although I don’t recollect, a 1976 Ford LTD for good measure.
While we consciously try to reject what our parents liked, sometimes we’re inexorably influenced by them. And growing up in a largely agricultural area meant that you identified with equipment that was ridiculously overbuilt. And so, we turn our attention to the subject vehicle.
Before purchasing this car, I test drove a 1976 New Yorker. While the intoxicating burble of the 440 made me weak in the knees and perilously close to purchasing it on that basis alone, when I drove it, it didn’t have that insulating ride I was accustomed to. Perhaps this was a feature of its unibody construction, but in any event piloting the Lincoln was a marked improvement for me (plus it had a rotten exhaust so was similarly noisy to the Chrysler, even if the small block 400 couldn’t match the aural sex of the Mopar big block).
And so, the decision was made, one balmy July evening in 2013, to ‘put up or shut up’ and join the classic car hobby with a very fetching white over wedgewood blue Conty. The price was eminently reasonable, the condition was more than acceptable, and the driving experience… sublime. I thought I had sought out smooth-riding vehicles in my previous purchases, but this so far exceeded anything I’d experienced at that point, as to be ‘next-level’.
It joined our family then, and was christened Mr. President by my very-pregnant spouse (I did a tongue-in-cheek birth announcement heralding the arrival of the car deep into her third trimester). When the real birth took place, it quickly became a favourite of my daughter, who called it ‘daddy’s big boo ca’ and was an eminently enjoyable vehicle to take out for ice cream treats, even attracting attention from today’s smartphone-addled populace.
It stayed looking sharp for the years it was in my possession, in part due to a Ming Finish the previous (original) owner had professionally applied. I always found it remarkable how easily bug splatter washed off, and how the paint and chrome shined with little effort. The colour really ‘popped’ and it was frequently the first thing people commented on at show and shines.
It was a reliable friend, only leaving me stranded once, due to a clogged fuel filter (which was as much pilot-error as anything, having left the gas tank too low during winter storage and dredging up some 40-year-old crud from the bottom. Having left it thirsty for too long, it exacted its revenge). Its maiden voyage upon purchase was flying down to a small town car show, an hour and a half away, on what were later determined to be 20-year-old Michelin X Radial tires. Happily, their integrity held, and it was able to sojourn to many other car shows over subsequent years, always drawing an appreciative eye or two, and a story from onlookers about how their uncle, or grandparent owned one.
It was considered something special even during its final run, and while it’s never achieved the cachet of its 60s counterpart, with every passing year it becomes all the more remarkable. It becomes remarkable as something that will never be built again. And for that, I am proud to have had my time with it behind the wheel. There is no such thing as perpetual happiness. We can achieve life satisfaction, but happiness comes to us in moments. It can manifest in infinite ways: a peaceful evening spent with a child picking raspberries; gazing on the wonder of a Perseids meteor shower; a hot beach and a cold beer.
For car guys, a summer night with the right car running right is that moment of happiness; when the experience is sublime; that moment of zen.
Almost needs a “Support Your Local Police” bumpersticker. 🙂
I had a few customers back then who brought their Lincoln’s in annually for tire change and wheel alignment. Driving them was surreal. If you didn’t have the radio on you could heard nothing. One of my customers was a seed dealer. He had 8 Lincoln ranging from new to about 6 years old. He would call me up…. “Brian, when can I bring my field car in for tire change and alignment?” No kidding! His 6 year old Town Car was his literal field car he went to farms to check how his seed was doing. His wife drove Continentals. I miss old Alfred… He was a great guy and I will always remember him.
Beautiful car. Not my cup of tea, but absolutely beautiful. Four more years, Mr. President. I see a lot of past tense in the text. Is he no longer in office?
“Term limits” – 8 years were up. 🙂
The white interior with the seatbelts color-keyed to the dash and steering wheel is just *chef’s kiss*
I hope you had a white belt and a pair of white bucks to go with it!
(Former Conti owner — I kid from love.)
I’ve driven a few Panther-based Lincoln Town Cars. Nice, comfortable cars that drive quite well for their size. However, Mr. Lincoln represents an entirely different class of car; one that has driven off into the sunset leaving a few survivors behind for us to gaze at in wonder. Mr. Lincoln wears his age well. May he continue to live a long, comfortable and serene life under the stewardship of his new caretaker.
I am in complete agreement with dman63 above – the 1980+ Panther Lincoln was an entirely different thing from these. Those had their good points, and were better at some things but for sheer classic presence and deep-down toughness there is no comparison.
I will also back you up on the difference between that final big Chrysler C body and these Lincolns, having spent pretty extensive time in both. The Chrysler was big and smooth and quiet – for a Chrysler. The Lincoln set the standard when these were new, trailed by Cadillac and trailed badly by Chrysler.
I will confess that the color is not my favorite, but that interior more than makes up for it with me. I remember going through a “white interior phase” as a kid in the 70s, and still find them appealing – particularly on a car like this. This car would make my ice cream taste better every time. 🙂
I thought the wedgewood blue gave the car a more timeless quality, as opposed to drab greens or other popular colours of the period.
While not matching the vibrant colours of the 50s, I considered this car (in some ways) a continuation of the huge Lincolns/Continentals of the late 50s.
“…..aural sex…”? Ha, that’s pretty funny!
Road Test magazine did a comparison test of the 1975 models of Cadillac, Lincoln, and Imperial coupes. It was entitled, “Battle of the “Silken Giants.”
http://www.imperialclub.com/Articles/75SilkenGiants/index.htm
This is a very interesting article as it describes the experience of driving and riding in these luxury cars in great detail. In 1975 cars of this type were still considered by many, to be the “top dog” of the automotive hierarchy. Some still maintain that opinion.
Not only that, the average man, if he saved carefully, could own one. It was the ‘democratization of luxury’ and a completely different mindset than the thinking that went into a Mercedes 600, for example.
The pillowy white interior clinches it for me, and I love the blue color. As I am a child of the 70s, these things were quite the head turners in their day. To my eyes they made much more of an aesthetic statement than the Cadillacs of the day. I think that we already see the 70s era cars being the new and affordable frontier for the car collecting hobby.
Great comments and a wonderful essay on a fabulous automobile. I have always admired these and have known people who drove them with satisfaction. Parallel parking was another question but, who cares? Glad you enjoyed Mr. President. Hopefully the new owner is also thrilled with his flagship.
Funny enough, despite the extra foot and a half of length, this was easier to parallel park (not that it happened often) than my Roadmaster.
That porthole window and fender blades assisted in the effort.
Beautiful Lincoln! As nice as your Buick was, it doesn’t approach the presence of this car. You’d stand out in virtually any community in Canada driving this. Then and now. These remind me so much of catching episodes of later seasons of the original Hawaii Five-O and Barnaby Jones, as a kid. Plus, Cannon of course. I used to go ‘ouch’ whenever a heavy cruiser Lincoln would ‘plow’ raised driveway entrances at speed, as was common in those shows. I had mixed feelings then about some of the bolder colours Lincoln used in later years. The expanded palette gave them a fashion designer’s touch. It seemed natural given the glitz of the ‘disco’ era. More reflective of personal transportation of the wealthy, than official Lincolns for government (or gangster) use.
Excellent article. I agree with your “next level ” of riding comfort. I believe a really quiet isolated ride is an automotive superpower, just as going fast is for a Ferrari. Your Town Car is the Ferrari of such luxury. Unlike a Ferrari, precious few people consider this to be a priority.
But in the 1970s it was , the advertising of the day promoted it and FoMoCo delivered. Well done.
“Why do you want to drive a big old car like this?” is one of those jarring questions bound to be asked by an older generation, skeptical of a younger one’s true interest in an old vehicle like this one. I remember the ailing vet who sold me my first van, a Dodge Class B RV, making a similar remark: “Are you sure this is what you want?” as I was counting out the cash to finalize the sale. At the time, I thought I was sure, but my wife and I decided to sell it just six months later, after reckoning with the fact that neither of us actually enjoyed driving it very much.
Glad your ownership of this old boat was a positive. Hope someone else is enjoying it just as much.
My first car was a 1975 Ford Pinto. Sitting next to it on the Used car lot of a Lincoln Mercury dealer was a Lincoln Town Car. just like this. The comparison in size to the Pinto was hilarious. The Pinto was missing a slot in the grille and looked like a face missing a tooth. The Pinto was a burnt orange color (my favorite). I was in college and a classmate had a Bobcat that he had good luck with This was 1979 and there were not many used affordable small used cars. There was a gas crisis going on. But the Pinto had a deposit on it. A woman had come in looking to buy the Lincoln. She couldn’t afford it and ended up putting a deposit on the Pinto. But her financing fell through also and I got a call that it was available. She sure had grand expectations if she tried to buy a Lincoln Town Car, but could even finance a Pinto.
I still remember that the Pinto cost $2,300 and had 32,000 miles on it. I had my eye on a 1976 Toyota Celica that I absolutely loved. But that cost $3,200 and no way could I afford that. I really wanted a Celica Hatchback but they were even more expensive.
I bought that Pinto and drove it for 4 years. I got through college with it. Everyone else was buying 60’s beaters and pouring money into them. But I needed a reliable car to get to school and work. My parents were divorcing and I had to be responsible. The carburetor was temperamental but I kept a screwdriver in the car and just jammed it in there when the car wouldn’t start. I had the carburetor repaired but they did an awful job. It was not properly bolted down and it disconnected and was banging on the hood, like an alien trying to escape. And once I slammed the hood closed with the screwdriver still sticking out of the carburetor. That was not a great thing to do, lol.
I was driving to work one day and stopped at a school crossing, behind a VW Beetle. A 1970 Chevrolet Impala came up behind me. It had no brakes. The road was an incline up and he hit above above my bumper, on the light panel. The tiny trunk lid was ok. He pushed me right up the back of the Beetle and I knocked off the piece that protruded above the license plate and contained the plate lights. The poor Pinto got squished, but it didn’t EXPLODE. It was still driveable, but the transmission seemed off. Ironically the driver of the Beetle was a friend from high school.
The insurance company totaled the Pinto, but my mother convinced me to buy it back. My little brother needed a car for college. I didn’t want to do it. But I caved and bought it back. We replaced the back panel. The front damage was under the bumper. The Chevy had sort of just popped my front end up in the air. Both bumpers were undamaged. Everything was slightly askew, but not enough to do anything about it. My brother drove it to college for a few weeks. One day, the transmission just fell out on the parking lot. I knew the car was not right. I should have let it go. My brother needed his money to get another car. So I never got paid for the Pinto. The moral of the story is “Don’t listen to your mother”.
I would drive past that LM dealer for months after I bought the Pinto and that gigantic Lincoln Town Car just sat there. We had the gas shortage of 1973 and then the next one in 1979. Behemoths like this Lincoln were the last thing people wanted to buy in 1979.
I toured the Wedgwood factory several decades ago. I picked up some very small pieces in their gift shop as I was traveling light and spending on experiences rather than objects in those days. But even this miniature plate demonstrates how perfectly Ford captured the signature colors on your beautiful Lincoln. And that white leather interior is stunning.
Beautiful car Ryan, I’ve been thinking about getting one. There’s a 77 Continental Town Car for sale near me that I am so tempted to buy. Talk me out of it.
A ’77? Talk you out of it? Not likely. 🙂
These cars are still reasonably plentiful now, but they’re eventually going to diminish in numbers, and will trickle through multiple owners of various means.
Eventually it will be hard to find a $4000CDN example like mine that was in such good shape: you’ll have the minty eBay ones, and the clapped-out husks.
That is one wonderful story and a beautiful Lincoln. Thank you for sharing.
Mr. President is much too large for my tastes, but its exterior and interior colors are stunning and something I’d very much like today.
In the day I could see this pulling up in front of Studio 54 with about 10 revelers getting out of it.
Plus the cocaine blends right in with the seats! 🙂
Well I love most all cars from big to small and have big to small. I love this one because it is so big and I know how quiet they are. Like floating down the highway on clouds. The interior is to die for.
Those were seats you sat *in*, not on.
Beautiful car, Ryan.
There’s a Billy Joel reference in here somewhere, but I just can’t place it… 😉
(Actually, I can place it, and am surprised that Joseph Dennis didn’t beat me to it!)
I learned how to drive in my parents 1975 brown\beige Lincoln Continental Towncar. Of all the six Lincolns my parents owned (72, 73, 75, 80, 85, 91) it was by far my favorite.
Being the youngest of four my father had tired of the task of teaching driving, and my mom, feeling sorry for me in regards to that, took the task upon herself. After learning that I could parallel park that land yacht better than she could, she always deferred to me to be her chauffeur whenever the two of us went out on errands.
Once, when out with my sister I nearly wrecked it by running into a telephone pole, had she not yelled for me to look out. I have many other great memories about that car, and the trips we took in it as a family. Thanks Ryan for a great article and a trip down memory lane!