I have been waiting a decade to find a genuine CC/driver-quality Studebaker Avanti. I have now checked another life-box after I stumbled across this one several weeks ago. My delight is hard to describe, finding one of these in less-than-perfect condition and being used for a routine family errand. But this find has far more significance to me than as a mere car.
Right after Labor Day of 1964, I was being sent off to school for the first time – an educational process that would last many more years. An elementary school within walking distance was under construction in my neighborhood (these were the baby boom years, remember) but was still a year away from being opened. Therefore, some of mothers in the neighborhood assembled a carpool to ferry the fresh-faced kindergarteners to and from the school on the other side of a busy highway.
One of those other moms lived about six houses up the street and her oldest son, Tim, was going to be in that carpool. Up to then, I had not ventured beyond houses within eyesight of my own when it came to making friends. I was disappointed that Kevin (next door) and Jon (across the street) were a little younger than I was and would not be starting the Big K until next year. My mother and Tim’s mother probably thought it was a good idea for the two kids to meet before carpooling really began.
I don’t remember much about that first meeting, but I do remember it. As a budding car nut, I was still excited about the dark green 1964 Oldsmobile Cutlass hardtop that my mother was driving – we had probably only had the car for a month or two. “We have a new car” is what I remember telling Tim as it sat in his driveway while our mothers talked. “We have a new car too” was his reply, and he added “it’s an Avanti!”. I had no idea what an Avanti was in the early fall of 1964, but I was about to find out.
I still remember the kids in that carpool, and the cars their mothers drove. Danny Mejer’s mother had a copper 1960 Chevy station wagon and Kevin Young’s family had a pair of Fords – a purplish-gray/white 1958 that was soon augmented by a brand new white 1965 Galaxie 500. But of those kids it was Tim who became my best friend. It took awhile for me to see the Avanti because his father drove that one to work every day.
Tim’s mother drove a white 1960 Lark VIII 2-door sedan – much like the one above, only with the signature Studebaker rust stain going down the trailing edge of the front fenders. I was fascinated by all of the cars, but most of all the Lark – probably because my parents told me that the company that made it was out of business, just as they had explained my grandma’s DeSoto to me.
After that year, Tim went to the Catholic grade school and other neighborhood kids joined me at the new public school. But Tim and I had bonded enough by then that he became my best friend and we spent hours and hours together over the next several years. It was usually at his house, especially after my mother went back to work around the time of my parents separation in the fall of 1966. It was on one of those play sessions on a weekend that I first saw the Avanti.
I have written before about Tim’s family. His father, Bill, would eventually become my first mentor when it came to cars. Bill was a fan of racing, hot rods, and Studebakers. He was also very handy with a wrench and had a large collection of tools. There were not many kids who got to spend lots of time around an Avanti, and I had no idea then how rare the cars were. Studebaker only made 4,647 of them and the one owned by Tim’s father was one of the later ones.
Bill’s car was a 1964, and therefore had woodgrain trim on both the dash face and on the steering wheel rim. When Kevin Bordner’s mom got a new ’66 GTO with a woodgrain dash and steering wheel, it seemed kind of ho-hum.
Bill’s favorite color was red, and therefore so was his Avanti. That Avanti was also notable for having the supercharged “R2” engine and a 4-speed stick shift. Bill had also fitted some aftermarket wheels (and put the Avanti’s wheel covers onto the Lark). Once I learned these things about it I became convinced that it had to be the next thing to a race car. I could always hear Bill driving to work on summer mornings because he was very gentle in warming up his car, and would usually shift into second right around our house. The combination of the exhaust rumble through the glass-packs and the whine of the supercharger made the Avanti unmistakable even if I had not yet rolled out of bed.
As I got older I spent hours and hours leaning over the fender of that red Avanti as Bill did this or that to it. Tune ups, belts, plug wires, radiator hoses, you name it. I soaked up all the wisdom he cared to offer during those sessions, and he offered plenty. He may have been the most patient man I ever met and he never made me feel stupid or silly no matter what I asked. I am sure that Tim felt neglected whenever I latched onto his Dad when there was car work being done in the driveway.
I got several rides in the Avanti, the longest when Bill hooked up his go kart trailer and took Tim, Tim’s little brother Mark and me to a track that was probably an hour or more away from home. Bill had a couple of serious go karts, with either 25 or 50 horsepower motors on the back and disc brakes to get them stopped. I remember being blown away when the sun went down on the way home and the dash lights came on – they were RED! When BMWs became known for their red instrument lights in the 80s, I felt like they were old news.
It was those many years of being in proximity to that Avanti that has had me wanting to write about one ever since I began writing for CC. During that time I have found some mighty rare cars out in the wild, from a ’68 Imperial convertible to a Lamborghini Espada to a Marmon Sixteen. And while I stumbled across the occasional old Studebaker, I never found an Avanti. Until just a few weeks ago.
I had made a run to a local retailer and was leaving when I saw the unmistakable shape of an Avanti pass me by.
I had learned at an early age that the easy tell for a genuine Studebaker version was the keystone-shaped emblem on the big C pillar, and by golly it was there. I have become pretty choosy in what cars I will stop to photograph these days. If I see something interesting and if I have time, I may stop. But on this day I saw the car turn into the Meijer parking lot and decided that I was going to see if I could find it. The problem was that I had already left the lot and was in traffic, so had about a 5-minute trek to wind my way back into that parking lot. I scanned back and forth for that unique combination of shape and color and suddenly there it was.
The owner was out with his family and had stopped so that his wife could run into the store. I was beaming like a little kid when I got out of my car and asked if I could take pictures of his Avanti. “Oh – you know what it is!” was his somewhat surprised reaction. “Oh boy, but do I ever. R1 or R2?” I asked, to see if it had the basic powerplant or the one with the big red supercharger on it. It was then that I got a treat.
“This is the very first R1 built and the 8th car built overall” he told me. He opened the trunk and pulled out a framed production chart that showed this as one of 24 cars built during the first month of Avanti production, which was June, 1962.
The owner told me that this car had been kept by the company for an extended time, possibly for testing purposes. I asked if it was air conditioned – I knew from childhood that air was only offered on the R-1 cars because the R-2’s supercharger and an a/c compressor could not coexist within the tight confines of the engine compartment. I was told that this car had not been originally built as an a/c car, but that it had been added – possibly while still under manufacturer ownership.
I really loved Bill’s metallic red Avanti, but those painted “Avanti Turquoise” were my favorites, so this car took my Avanti enthusiasm and turned it up to the limit. In the five minutes I spent talking with the owner I re-lived the way I had once soaked in every surface, curve and detail of these cars. Some cars can be appreciated in a single view, but this is not one of them. The combination of simplicity and complexity of its lines take many viewings to appreciate, and this remains a car I could make an afternoon out of just looking at.
All too soon, the owner’s Mrs. came out after her errand and they had to leave. As I listened to the car’s unique exhaust note, I decided way too late to capture it in a short video – which I have watched many times since despite its pathetic production values.
CC has been a great vehicle (yes, I meant to do that) for allowing me to immerse myself into a car for a short time before moving on to the next, all without the hassle and expense of ownership. This car presented me with a next-level immersion, one that built on a long-term, slo-mo immersion from decades ago.
I had often wondered what had become of Bill’s Avanti. I still occasionally stopped in to see him into the early 1990s, but then my mother moved away from my childhood home and we lost contact, as happens too often. For quite a few years after, I would occasionally think about Bill and would wonder what had become of him. I recall sitting on my sofa one day when the urge came upon me to Google his name and city to see if there might be an obit published at some point in the past.
I have experienced some really strange coincidences in my life, and would never have imagined what was about to unfold. When I did my online search one day back in 2015 and I found an obit – one that announced that Bill had died only a day or two earlier and that his funeral would be held at a church in Fort Wayne the next morning. I made up my mind that there was no way I was not going to take the day and pay my respects in person.
It was a sad but wonderful day that allowed me to reconnect with my childhood friends Tim and Mark and tell them how much their father had meant to me for those many years. They told me that he had weathered a long battle with dementia and had died peacefully. They also told me that he had kept that Avanti, finally parking it at Tim’s house after he had moved into assisted living. Tim told me that it was in need of quite a lot of work by then, and that Bill had agreed to sell it to Tim’s neighbor who had the time, money and interest to bring it back from its long decline. Somewhere in northeast Indiana, the red 1964 Avanti from my childhood remains – but with a significant alteration. I was told that the front of the car had been hit at some point and that the repairs were accomplished with rectangular headlights, which were far easier to find than the early round units.
The turquoise Avanti I saw recently also had deep roots with its owner’s family. The man I spoke with told me that his father had owned the car for quite a few years, and that ownership only transferred after his father’s relatively recent death. This may be the most meaningful encounter I have ever had with an old car, and its owner and I were able to share our love for the car and to remember the relationships that the car brought out of our memories. Every car has a story, but this one told the story of a lifetime.
What a fantastic find. And what a fascinating car. I have heard of these, of course, and occasionally saw one at a meeting or in a museum. Often a later version. As with many cars, later is not better and especially so for the Avanti (last examples with integrated bumpers, aww). You describe it well, this car can not be appreciated in just one moment.
This one is a really wonderful car. It seems it is in good hands, thankfully not owned by someone who would want to restore it into an as new condition.
Thank you for writing down those memories as well. I remember you talking about your neighbor as the man who guided you through the early car-learning-mechanics years.
The Avanti not only makes it into car museums, but famous art museums, as well. Decades ago, I vividly recall a newpaper article that showed a picture of an Avanti being moved into what may been the NY Museum of Modern Art (MoMA) for an exhibit. They had to put it on its side on a dolly to get it through the doors. IIRC, the Studebaker, along with a 1948 Cisitalia, were the first two cars ever to be displayed at the MoMA.
I can’t say I’m a particular fan of the Avanti (for a Studebaker, I prefer the 1953 Loewy coupe) but can definitely understand those that have an affinity for it. The strange thing, to me, is as striking as the Avanti’s design might be, I can’t really think of any other car that was directly influenced by the styling. It didn’t help that it was not a resounding success, nor were many built (by Studebaker, anyway). It was a last-ditch, Hail Mary pass (and an expensive one, at that) that just didn’t work.
Still, it’s a testament to the timeless beauty of the design that Newman & Altman were able to continue building the car in a corner of the old South Bend factory, the body of which was virtually unaltered except for federally mandated requirements, through 1981.
I would argue that the proportions were picked up by the Mustang. The long hood and ultra-short deck were very unusual in American cars at the time. The 62 Fury/Dodge did something like that too, but I think the Avanti did that look harder and better.
I would also argue that the C pillar design with that reverse curve to the trailing edge of the rear quarter window was influential. The 64 Barracuda did a variation on this roofline, and the 71 Charger did too.
But overall, I have to agree that nobody was lining up to copy this car.
Rudiger,
I’m familiar with the installation of the Avanti that required it to be placed on it’s side. I don’t remember the exact date, probably 1976. The car was a 1963 Avanti, provided by the local Avanti dealer & collector in Virginia; Roger Penn. The event was a retrospective of the life achievements of designer Raymond Loewy. I still have the book that was available detailing the exhibit.
I’m familiar with how it all happened because I was one of the volunteers helping with the tricky installation process. The building was not MoMA in NYC, it was the Renwick Gallery, part of the Smithsonian. The location was across Pennsylvania Avenue, just a few hundred feet northwest of the White House grounds in Washington DC.
The car was prepped in advance, with all the liquids drained and the various empty places like the gas tank and radiator sealed. The car was attached to a wooden and steel frame by the wheel studs once the 4 tires & rims were removed. Once secured, the car was rotated onto it’s left side & placed on a rollback truck that backed up to the front door of the gallery..
This was necessary because the only access into the Renwick building was thru the front door! The Renwick was originally a private mansion with a historical building designation, so it didn’t have any modifications done to facilitate movements of large items in & out of the building.
I’m including a photo of the Avanti as it moves thru the front door. There are 2 young men crouching in front of the Avanti’s hood, making sure there are no liquids leaking out. The man on the left is my best friend Richard Day, and that’s me next to him. While we were ready with towels and kitty litter, no leaks were found.
What a great find! I have copy of the book “Industrial Design” by Raymond Lowey with the same photograph. It was part of a display from August to November of 1975. Also included in the display were the original Ford Model T and several other historical automobiles from the 1900s. The Avanti was the only contemporary automobile shown.
Wow, Bill, you fit that thing into the Renwick? I am amazed.
Thanks for the correction. I may be conflating historical events because I remember the 1948 Cisitalia being one of two of the first cars ever being displayed in a non-auto art museum ‘somewhere’. That may have been the one at the MoMA, but if the other car wasn’t an Avanti, I have no idea what it might have been.
It was probably due to remembering the picture of the Avanti going in on its side as part of the Smithsonian exhibit. The photo I recall seeing was taken much closer to the vehicle, and of a front perspective, as it was being gingerly edged through the doorway.
The bottom line is that a Cisitalia and Avanti may have been part of an art display, somewhere, but getting the cars into the museum might not have been as dramatic nor had the same level of difficulty as the Renwick presentation.
The Cisitalia was part of the “8 automobiles” exhibit at the MOMA in 1951.
A Cisitalia became part of the museum collection in 1972 and was exhibited then. It has been variously exhibited since then.
Yes, I think the addition of the Cisitalia to the MOMA in 1972 was what I was confusing with the Avanti going to the Renwick as part of the Smithsonian exhibit in 1975.
The confusion was the Cisitalia could have been the first car added to the MOMA’s permanent collection. Somehow, I got it into my head that the Avanti was the first of ‘something’ but maybe it was just the way it had be jammed though the Renwick’s small front door.
Or it could have been getting the Cisitalia into the MOMA had similar issues.
Here’s the other image of the Avanti being delivered to the Renwick on a flatbed.
I remember seeing the Avanti cars when I was a kid, and there were not too many of them even then it seemed. I had a paper route, one of my customers was an attorney that lived down a long driveway, about an 1/8 mile long. The driveway was tree lined, and it was as if I were in a tunnel getting back to his house. The house was a very cool design, haven’t seen anything to match it since(and that was in 1970). The attorney, Mr. Tolufson had an Avanti, a browish-coppertone color. It sat out under a roof, but no walls, just 4 posts holding up the roof. Man, even as a kid I wanted that car! It looked like some sort of space vehicle. I was about 13 then, and to this day, being 66 years old, I still lust for that car. Avanti was a true work of art. I hope someday to see one in the wild again.
Great find and writeup! Up until a few years ago there was a Avanti II not far from our house in Elkhart, IN. I took a look at it when it had a for sale sign, but was not impressed, especially given their a$king price. Had it been a REAL Avanti……??
The first real one I remember seeing was my Art teacher’s in High School back home in Wisconsin in 1963. That was really impressive to my teenage, car smitten eyes!! 🙂 DFO
The last time I saw an Avanti in the wild was in 1979 or 1980 whilst driving around with some friends. IIRC, it was a cream colored, round headlight example. I did not know much about these cars at the time, so I couldn’t tell you whether or not it was a real Stude, or one of those recreations that came along later.
One of those childhood friends that was riding around with us knew all about Avantis and we talked about it while going to wherever we were going at the time. He was a Mustang guy (owning a few ‘66s), but now owns a Javelin.
Great find, JPC and an even better write up. Recalling your stories of you mentor Bill from your COAL Series, this was a great write up on him personally. That was truly fortuitous timing on you Google search allowing you to pay your respects and see your old friends.
Like you, this turquoise was THE color for these, IMO. And that dash with its full instrumentation looks amazing. At least Studebaker went out with a bang!
Your joy in finding this Avanti just oozes off the screen. The color combination and interior design are perfect, and I love that red lit dash – very aeronautic.
I am happy for you.
I too see CC as a way to experience the cars of my youth without the need to actually pay for, garage, and maintain one (or more). The only thing missing is the aroma of all these treasures. Smells of old cars can retrieve strong memories as much as photos, if not more.
This is certainly a fantastic find. Getting to know the story is even better and you told its story well.
The last Avanti I saw (that wasn’t in captivity) was in somebody’s garage in St Joseph, MO, in 2001 or 2002. We had just moved there and stopped at a garage sale an older couple was holding. Talking to the husband, the subject of cars came up and I asked what was under the tarp in the garage. He said I likely would not know. When he raised the tarp, I complemented him on his Avanti – he was quite shocked a young me knew what it was. He had used it in various road races in the Southwest.
This particular Avanti is still making the rounds, given its Illinois plates. May it continue to do so for a very long time. And, yes, turquoise is the definitive color for these.
An elderly friend of ours was on Loewy’s Avanti design team. He was a graphic engineer who didn’t care so much about cars as he did artistic design. He still has all of his files from the Avanti project. I’m afraid he’ll pass and someone who doesn’t understand the significance of what he possesses will just toss them.
FSDusk,
I would suggest your friend consider either donating the Avanti paperwork to the Studebaker Museum, or leaving it to the museum on his passing.
studebakermuseum.org
If memory serves me correctly, wasn’t there a second Avanti attempt after Studebaker went out? Believe 🤔 it was actually in the old Studebaker factory in South Bend . Although I never was drawn to Avanti, it was distinctive. Currently have longing for many vintage vehicles I have owned or WISH I could still own. But at this point, too old to have more than one. So happily pilot my Town Car, my American classic 😎
Yes. They were produced from 1965-83 as the Avanti II by local Studebaker dealer Newman & Altman. A few tweaks were made to the body to fit a small block Chevy, but it wasn’t too far off the 1963-64 Studebaker models. This continued until late 1982, where I believe they had used up all of the Lark convertible frames the Avanti was based on. At that point, the company was purchased by one Stephen Blake, then it passed to John Cafaro. These different owners kept the Avanti in production until 1991. Michael Kelly purchased the company back, and after a ten year hiatus, the Avanti returned in 2001 and survived through 2006. This time, it was pretty much a Pontiac Trans Am with a different nose and butt through 2004, then the last two years were based on a Mustang GT.
I never used to be a huge fan of the Avanti, but I am now smitten by the 1963’s with the round headlight trim.
Yes, Newman and Altman had to raise the front end by an inch or so to clear the taller intake stack of the Chevy engine, which created an unsightly gap between the tires and front wheel arches, so they also lowered the front arches by the same amount to close the wheel gap.
This gave up the distinctive raked stance of the original Avanti and made the front end appear bulkier in profile, but at least they were able to continue building Avantis pretty much exactly as Studebaker had, aside from the engines and probably better hand-built quality, so I consider the Avanti II as “continuation” cars rather than replicas.
By 1985 they’d used up all the remaining old stock of Studebaker Lark convertible chassis, marking that year as the end of more-or-less original Avanti production. I have often wondered if an LS swap with a modern low-profile FI intake would allow reverting an Avanti II to the original Avanti’s raked stance and slimmer-looking front end with re-raised wheel arches.
Avanti production then skipped ’86 as the company changed hands, moved production to Youngstown, and reoriented to fit Chevy Monte Carlo chassis (later changing again to Caprice chassis after the RWD G-bodies ended production), along with an all-new interior and other changes.
IMO those ’87-on bodies never looked as “crisp” as the original Avanti or Avanti II, leading me to suspect they pulled molds off an original Avanti and altered them to fit the GM chassis and maybe soften the creased lines to modernize the styling somewhat. At this point, that body styling was the only remaining tie to the original Avanti and Avanti II, so I tend to regard these as little more than Avanti-styled replicas.
I very much agree with the term ‘continuation’ for the Avanti II (1965 to 1985) rather than replica. My ‘82 drives very much like the ‘63 that my dad had, and I use it very regularly – more practical than the original on the Highway with its Chev transmission with overdrive.
Not fair. The Chevy chassis cars should be considered third and fourth generation, as the same company was simply updating them.
I’m willing to bet those later cars drove better than the Lark-based Avantis anyway. Whether they were more appealing is in the eye of the beholder.
Time marches on, and by then the Avanti was over 20 years old. The game had passed it by and it was essentially an American Morgan.
Great story with your childhood memories.
I have always loved Studebakers and especially the Avanti with its unusual styling. In my dreams I own a Golden Hawk, a Lark, and an Avanti. In reality, I have a 1951 Chevrolet Styleline Deluxe.
I’ve always loved Studebakers, too, but my particular favorite is the one that many true Studees have little respect for – the 1958 Packard, made by Studebaker, and sometimes referred to as the Packardbaker. I don’t know just why; I guess I’d have to “ask the man who owns one,” as the old Packard ads once suggested.
Wonderful story and journey down memory lane! Like coming full circle with your old friends and the old car you loved as a child. That turquoise blue looks great on this Avanti and what a truly rare find! Thanks for sharing this!
A cousin had a couple of hawks when I was a kid, always admired the sportiness of those cars… He ended his run of studies with a brand new white avanti in 64… Shortly after, he got married, started having kids and traded in the avanti on a Ford camper can to haul the family around… What a cool car that was. I was 13 at the time
About 25 years ago we briefly attended a local church where one of the volunteers who was active in Sunday school drove an Avanti, a real Studebaker not a later version. I am a bit fuzzy on the details but he once gave our kids a ride home from Sunday school in the car. I doubt they remember it, but our kids have ridden in a real Avanti.
PERFECT
I probably would not have been born if not for the Avanti my father drove, my mother went over to check out the car in the parking lot after some kind of function. This was sometime in the mid-1960’s. It was sold around the time my brothers and I were born, so we never really got to experience it except in stories. Always wanted to ride in one!
Always wanted to “ride in/later, drive” an “Avanti”. Remember seeing a white one as a kid of about 13-14.
Recognized it from a bit a way.Was on Columbia Pike, in Arlington VA.
To me, the Avanti is one of those cars, like the Cord 810, the C2 Sting Ray Corvettes, and the various Shelby Cobras and Mustangs, which is nice in photos and in car shows. But, for some reason, seeing one being used as a slightly scruffy daily driver is the best. To take something special and observe someone weaving it into their daily life and transportation, somehow elevates the car to an entirely different place.
There are also copies and continuation runs of all the cars I mentioned above, except for the Corvette, and an original example also means a whole lot more. I have never seen an original Cord daily driver, but I have seen the others, very occasionally.
This Avanti hits the trifecta. Original run of cars, mostly original condition without being perfect or restored, and being driven on the streets to go to the store. Awesome!
Our small Wisconsin town had no Studebaker dealer. Hence Studebakers were few and far between. I never saw an Avanti on the road when they were new – or for that matter even when they were used.
Scarcity made Avanti the subject of endless pre-teen boy speculation. Most of it centered around whether the Avanti or the new Sting Ray would be faster. We had a Chevy dealer, but Sting Rays were just as rare as Avantis in our area.
A well traveled boy would be one who had been to Milwaukee and could tell tales of seeing such cars on the street. Even if you didn’t actually see such cars, Milwaukee was the Deep South to us. It was far enough away that you could make up stories of seeing non-existent stop light drag races. After all, they could have happened. It wasn’t your fault you weren’t there to see it.
I became one of those well traveled boys thanks to my dad. In the early 1960s, dad was working on some project for the Rock-Ola company, a maker a jukeboxes. I don’t know what the project was other than my dad was selling plastic injection molding services at the time and was making some parts for Rock-Ola.
Evidently Rock-Ola was also employing designer Brooks Stevens to do something with a new jukebox design. This required my dad to make the long trek to Milwaukee to meet with an associate of Mr. Stevens working on the Rock-Ola project. Dad said if I wore a suit and kept my mouth shut during his meeting, I might get a chance to see Mr. Stevens’ car museum. Of course I agreed.
I don’t recall much about the jukebox conversations. As we were leaving, my dad casually mentioned that his car crazed son (me) had heard about Mr. Stevens’ museum and wondered whether I could have a quick tour. The man we were with said he’d check. A few minutes later, Mr. Stevens himself came out where we were standing, introduce himself and offered to show us around.
Besides the museum, he let us see pictures of some of his car car designs. Two that I recall were the Jeep Wagoneer and the Studebaker Hawk. Another of which he was quite proud was something that looked vaguely like one of the last Studebakers, but was much more modernized. Can’t recall the name though. He also had a lot of photos of a car he called the Excaliber. I understand it actually went into some type of limited production though I’ve never seen one. My biggest surprise was finding out Mr. Stevens designed the Oscar Meyer Weinermobile. I never saw one of them except in TV commercials, but it was well known to kids my age.
The one thing I didn’t see was an Avanti, so I asked Mr. Stevens if he had designed the Avanti. He told me that another designer who he didn’t mention had done the Avanti while he did the Hawk. I think the question annoyed him a bit, but he was very gracious in his answer.
After we left, my dad told me that the guy who did the Avanti was one of Mr. Stevens biggest competitors for the Studebaker design work. He said he should have warned me not to ask about it. I was a bit disappointed at not seeing an Avanti, but I do recall that visit quite fondly. This would have been around 1963 when I was 10 or 11, so my memory of the cars on display isn’t so good anymore.
I was in awe meeting Mr. Stevens. I felt really special getting to meet a man who designed real cars even if his designs didn’t include the Avanti. As we left, I recall being relieved that Mr. Stevens only walked us to the door and didn’t come out to the parking area and see our car – the dreaded 1959 Rambler American.
Wow, I would have loved to meet industrial-design legend Brooks Stevens. At least I can admire his handiwork which remains influential to this day. Stevens didn’t have a hand in the Avanti, but he was all over other Studebakers from 1962 to 64, somehow managing to bring these 1953 designs well into the ’60s with cheap-and-quick alterations like crispier rooflines and trim pieces that evoked T-Birds, Continentals, and Benzes. Brooks’ designs are still with us in many places, from Formica laminate to Miller beer cars to the Oscar Mayer Wienermobile. And several cool cars from a defunct South Bend car company. Don’t forget the Jeep Grand Wagoneer which lived for three decades with few changes.
Great and very personal story! This is the essence of CC to me – how cars connect with people on an emotional level – and this story really captures that. The number plate “WUZDADS” is fantastic.
Wonderful words about Bill – glad you got to pay him your respects.
I love Avantis – their design is a little other worldly (in a good way) and whenever I see one at a show I walk around it to take in all the angles, as it is a very “3D” design that photos don’t really do justice to.
I particularly love the color of the example you found.
BTW, I see influences of that bodyside surface break and wrap-over rear glass in the 928. This was also significant in being one of the first production cars with a wedged stance, so to me it is hugely significant….
This is wonderful! You’ve often commented about that Avanti childhood experience; as RLPlaut said, a big part of CC is reliving our childhood experiences through the cars we find. And this is quite the find. Wow.
I found these very compelling as a kid, although I couldn’t quite fully appreciate some of the more unusual stylistic aspects. The Avanti is a like a very complex wine or liquor: it’s not for everyone, and is a bit of an acquired taste. I love it, despite the few sharp undertones.
Seeing a neighbor’s red Avanti is one of the few things I remember walking to first grade. The cars of neighbor’s are the clearest memories, and lead to other more vague reminiscing.
Your comparison of the Avanti to a complex wine or liquor is apt, but I’ve always thought a more time appropriate comparison was to compare it to Bossa Nova music. Both were in fashion at the same time and the same crowd went for both of them. Both soon faded away but not totally.
I have never seen an Avanti (though there was one in the first Karate Kid movie), but you swept me with the picture of the 1964 Olds Cutlass, which was the second car I can remember my namesake grandfather driving when mom and dad moved back to Atlanta in early 1968. It was in a light robin’s egg blue (my grandmother’s ’64 Olds Ninety Eight was in a matching color) and it was the first car I distinctly remember having a center console shifter (automatic). I just remember it was a quiet car and he was a patient driver. He kept his doctor’s bag in the trunk.
I can’t say I’m a fan of the Avanti’s styling (that front end is a face only a mother could love, but there are style points I can see later in the Jensen Interceptor), but this is the first in depth look at the interior and especially the dashboard–lots and lots of gauges! And the wood grain really makes it looks exotically European. From the inside looking out, it feels like a sports car, but from the outside looking at it, it’s an odd duck. But clearly it grows on people because it is anything but plain.
I don’t think there were any Avantis in my neighborhood – the few I saw at a distance in the ’70s were probably Avanti II’s. My cousin lived two blocks from me and their across-the-street neighbor had a dark blue ’64 Lark Crusier sedan; a few other various ’50s Studes dotted the land. Except for the blue sedan (which looked so utterly normal to me – I’d thought all Studes were low-slung sporty or unusually styled cars with bullet noses or low European hardtop styling.
I knew the Avanti dash glowed in red, but couldn’t find a good pic online. Thanks for posting one – now we just need to zoom out and get the glowing red labels on the overhead console and between-seats area (on auto-trans cars) and maybe something on the door.
Air-conditioned Avantis can be easily identified by the two large round vents on the center console, below the radio controls. Lack or A/C would have driven me away from buying a R/2 or R/3, but i’m unclear as to why the naturally-aspirated R4 didn’t have room for A/C components, or for that matter, the longer hood of the Hawk couldn’t accommodate both A/C and supercharging.
I prefer the ’64 Avanti to the ’63, less because the square lamp bezels (both designs look good) but rather the wood trim that brings out the elegance of the interior. Settle in to those low but shapely seats, get seduced by the red dash lighting (which also extended to the overhead-console lighting, lower center lighting if A/T equipped, and door peices). It’s just such a distinct piece.
What a treat. For you, to find this elusive machine, and for the rest of us to read about this encounter. I’ll be rereading this one again in the future. Your excitement was contagious!
Nice car, a couple of you tubers I watched dragged one of these Avanti from a barn it had been there decades supercharged engine with paperwork for a rebuild at 39,000 miles the car only had 40 oddk all up they got it running quite easily Im waiting for a follow up on it.
I respect these. However, I’ve tried, and I just don’t like them. Something about the proportions, the sides, the headlights. Much prefer the Hawk series.
What great stories, the recently found Avanti and the one from your childhood. That turquoise is my favorite color for the Avanti – IIRC Motor Trend featured one in that color when it debuted. No need to apologize for the quality of your video; it was great fun seeing the car and hearing the exhaust. Although I grew up in Studebaker country (northeastern IN) I rarely if ever saw an Avanti until I moved to California in 1972.
Glad you made it to the funeral in Fort Wayne. Strange coincidences abound in life. A few years back I was sitting in a NYC bar reminiscing about a friend from the past (who lived in Fort Wayne!) with a work colleague. She said “You should call him.” A couple of weeks later I Googled him and found his obit. He had died about two days after my NYC conversation.
Great post – we’re same age, same experiences, same car passions.
I can still remember the first time I saw an Avanti at seven or eight years of age – I was stupefied…
My favourite car bar none. Seeing an ad in a 1963 Motor Car Show edition started an itch that I’ve never been able to satisfy. I have seen them in the wild a number of times which considering how few were made and how big the US is, must be a minor miracle. But seeing one drive down the Walworth Road in South London, with people staring at it, remains the best. One can but dream
Great memories stirred.Grew up in South New Jersey which in relatively small area had three dealers, Fortnum in Bridgeboro, Prsywara in Mt Ephraim and Adam in Pennsauken. Road my single speed bike 20 miles round trip for catalogs. After getting my license got my first Studebaker, a Power Hawk for $300.00, last one was 1964 Daytona 4 door. Wish I still had them. Saw an occasional Avanti in the shops. One memorable wasabout 1966 a beige 1963 with an unusual original paint job. The indents above the doors were painted Studebaker dark green.Fortnum Motors took on AMC, and even though Avanti’ s were unobtanium I snagged two of what I call AMC’s version of the Avanti, the Matador Coupe. They too need to be seen in person, and if optioned correctly like mine are car show magnets or what is it?
My father was a Canadian diplomat in Washington in the early 60’s . One of his assistants and his wife flew out to the Studebaker factory and picked up an R2. The car companies did that for diplomats at the time. Then they drove it back to DC -.without license plates.
Predictably they were stopped everywhere, a Gold Avanti was not inconspicuous. Well Mrs. L was stunning, think a young Catherine Deneuve with a more seductive accent, she would immediately get out to meet the State Police and without fail explained the situation – diplomats, new car, will be registered in DC as soon as etc etc… she always offered to pop the hood to show them the supercharger…. As I heard – they had State Police escorts through two states. Mr. L offered to take pictures of the officers and the car, promising to send them copies when they reached DC, at least half asked to have Mrs. L in the picture.
I remember when they bought the car to our house to show my parents. Such a beautiful car.
Great story and comments.
My contribution is as an actual year round drive-it-in-the-wild 63 Avanti owner since 1971!
In 50+ years of daily driving a round-eye Avanti, I’ve yet to encounter another on the road!
Basically, Studebaker Avantis are reliable and rugged factory hot rods – meant to be driven and enjoyed in all road conditions. They rumble, snort, and respond like a proper 60s Studebaker muscle car should.
I don’t beat mine hard, but neither do I ever baby it. Just fix as needed and get back on the road.
As for favorite color – I’ve accumulated/rescued five different colors over 50+ years- gold, red, black, gray, and turquoise, R1s and R2s, autos an 4spds. Each one is my favorite – each has it’s own personality.
But the Avani color that overwhelmingly gets the most attention is the turquoise R1 4spd with turquoise interior. It’s like a stunning blond in a crowd of brunettes! Enjoy.
The Avanti is one of my FAV all-time cars for it’s sleek design! IIRC, it was only made for a short time in the 60s?
Given that the Avanti II was kinda like the “Bristol” of America, having for the most part no dealers and being essentially hand-built, I wonder if the number of Avanti II’s built outstripped the number of Bristol’s built – I have heard estimates from 3000 to 5000 total Bristol’s built, with believable numbers on the low side, the total number of Avanti II’s has been estimated to be around 3000 as well.
Thanks for this which I enjoyed. No real Avantis in my formative years – in Israel where I grew up we only got “boring”, locally-assembled Larks. Kaiser-Illyn who was the agent/assembly plant owner did not think anyone would or could stretch to buying such things as Avantis or Hawks and I doubt any were imported. So all I had were pictures in American magazines like National geographic or Time and, yes, I was fascinated by it. Many years later when I started to look for a fun car I discovered one for sale in Germany and was ready to go and have a look at it but the seller told me there was a problem with the brakes so “you cannot test it on the road”. I wasn’t going to go on a 1200 mile round trip to see a car I cannot test drive. A (then) friend convinced me it would be a bad decision to get a car which is so unusual to drive in Europe and anyway, before the seller managed to sort out the issue with the brakes I found my 64 Comet and that was that. But from time to time I still think about the Avanti… Hmmm…
Wonderful story. Do you think you will ever pull the trigger on an Avanti for yourself?
I would absolutely consider an Avanti if the right one came along for the right price. I have even looked at some ads for Avanti IIs from the 70’s, thinking that one could be a great choice for a decent-weather driver. My problem right now is a shortage of time for hobby cars.
I have even looked at some ads for Avanti IIs from the 70’s,
I think I would lean toward an Avanti II as well: easier to source parts for the Chevy powertrain, and can use low octane unleaded gas. A guy near my home had a white, late 70s example for sale in his driveway a few years ago. The guy sells a lot of cars and random stuff, so I would not expect it was in decent condition. Have you ever noticed the passenger side door rarely fits right on an Avanti? The door on that late 70s example was crooked: in at the top and sticking out at the bottom at the trailing edge. The door on the 63 Studebaker example at the Gilmore is the same way.
The one car that would evoke memories for me like an Avanti does for you would be a 70 Cougar, like I had in college, and I do glance through ads for Cougars once in a while. There was one on offer in Colorado, a few years ago, that was a twin, except for the non-original stuff that had been bolted on. I thought about it for a couple nanoseconds. Even got as far as looking on eBay to see if the correct wheel covers were available Found about four complete sets of the correct covers on offer that day. But lack of a place to keep it, said “pass”.
I’ve always loved the original Studebaker Avanti, with mixed feelings about the semi-grill-less front end, but it’s growing on me. That instrument panel with it’s classic SW gauges is all business and is one of my favorite ever, it’s what every dashboard should be.
A guy who parks in one of the garages I rent has a late 80s (?) Avanti in white over tan, all the changes made from the original model are imo a minus. Lowey et al knew what they were doing.
That perfect rear end did influence some Italian design houses for a while.
I have a 1/24 kit – never seen one in real life.
I’ve never quite come to terms with the back-to-front wheel arches; from 3/4 view, they look fine, side on they look wrong. But it’s the ‘mistakes’ (like the rather square windscreen clashing with the glass-bowl rear screen) that give it so much character.
And I never knew an American car could have such a wonderful interior.
Weird – but it works!