Sometimes, it is completely necessary to hit the “reset” button. Back in February of 2011, my newly jobless self was one of those people in need of a brief change of environment in order to break out of the mental and emotional ruts that had started to form from my Monday-through-Friday job search regimen. At the time, I asked myself, Why not go back to your hometown for an extended weekend? There would be old friends, familiar sights, delicious food, and a chance to reflect on both where my life had started and where I wanted it to go from there. So, I rented a Ford Escape and (literally) escaped back to Flint, Michigan.
I suppose I should qualify that this essay isn’t so much specifically about the titular vehicle, but about my experience of it within the context of both the where and when I spotted it on the road. Flint’s challenges following its near-complete deindustrialization have been well documented elsewhere, and it’s not my intent here to express anything but genuine affection for the city which helped shape much of who I am today. I will say, though, that the irony of being unemployed at the time and traveling to a place with one of the highest rates of unemployment in the country was not wasted on me. I had just wanted, among other things, to hear the reassuring warble of tires on the beautiful, red bricks of Saginaw Street, downtown.
I spotted our featured car also on Saginaw Street, but in the city’s far north end, not far from the Lutheran church were I was baptized and also the Buick factory complex where this car might originally have been manufactured. Taking family friends and relatives to the complimentary GM factory tours that were offered at most of the seven, major plants was something my parents used to enjoy doing when I was young. Being a budding car fanatic in the birthplace city of General Motors, I used to love going and in fact, I might have been a witnessing toddler-in-tow when this 1976 (or ’77) Regal was coming down the line.
Never as popular as its sales-powerhouse A-Body platform-mate from Oldsmobile, the Cutlass Supreme and Supreme Brougham, selling only a fraction of its volume, this generation of Regal coupe still sold very respectably, with 124,500 sales for ’76, and another 174,600 for ’77. Judging by the dual exhausts out back, I wouldn’t be surprised if there’s a hopped-up Buick 350-V8 4-bbl. under the hood, originally rated at 165 hp for ’76 and 155 hp for ’77. Curiously enough, and according to my automotive encyclopedia from the editors of Consumer Guide, only the Regal sedans of these two model years came standard with V8 power. The base engine for Regal coupes was the 110-hp 3.8L V6. With a 3,900 starting weight (for ’76), the extra money for one of the two optional V8s would have been money well spent on your Regal coupe.
After seeing this then-35 year old Regal on the road, it gave me the idea to visit and photograph some of the remnants of the once-sprawling, defunct Buick City factory complex, which had ceased almost all operations when it closed in 1999. This was where many of the sixth-generation LeSabres, which had famously won J.D. Power & Associates’ award for initial quality (and on which I had taken drivers’ training), were manufactured.
As I surveyed what was visible of the plant and surrounding areas from the streets and sidewalks, what struck me the most were the little details that provided some glimpse into the day-to-day lives of the factory workers who had built these cars. There was this phone booth on the far end of a parking lot. When had been the last time someone had put some change into it to make a call?
There was the rusted-out gate arm with flaking paint where electronic readers or paper tickets were used to grant or limit access to preferred parking directly across the street from one of the plant’s entrances. Maybe this is where the foremen parked.
A closed deli across the street from the plant probably used to be packed around Noon (as likely was the Tropicana bar, just up the street) about thirty-five years ago. Its once-proud awnings now sat in tatters, with strips of vinyl flapping in the wind.
Only a few vehicles passed while I was taking these pictures. I was filled with awe and reverence for both the auto industry that had once made Flint wealthy, and for the workers that, probably with some varying degrees of sobriety on any given day, had literally set these car-building wheels into motion. I remember getting chills that day as I took in the sights and sounds of what I saw here on this stretch of Industrial Avenue (the street’s actual name).
The next day brought actual chills with a blizzard having rolled in early evening while I was having dinner with friends. Probably against my better judgement, I took this opportunity to go back out and take more pictures. Perhaps I might have overestimated the four-wheel-drive capabilities of my little Escape, but I saw this night as a once-in-a-lifetime opportunity to capture in digital pixels what might never look exactly the same in my presence again.
When I had arrived back at the plant and parked my Ford on a side street, the wind was howling throughout this complex, loudly audible from the sidewalks. The distant clanging of windows reverberated out of what were now cavernous, wide-open buildings. Wind whistled through these structures at varying pitches in unison, sounding not unlike the ghosts of former autoworkers begging to be heard, or of long-gone percentage points of GM’s onetime marketplace dominance.
Standing in the middle of the road on the Leith Street bridge that crosses the Flint River, I snapped the above picture, imagining what the various pipes and tubes contained in that metal framework used to carry between the north and south portions of this plant.
As I flipped through the frames on my camera back in my hotel room, I realized just how much my perspective had changed, even during just this extended weekend. My job-hunting vigor felt renewed as I reflected on generations of autoworkers and Flint residents who had believed, for decades, that a GM job could be taken for granted – whose livelihoods were yanked away in a quick and nearly deadly succession of major plant closings that rocked the economy of the Vehicle City and its surrounding areas starting in the 1980s.
I realized then that there really was no room for self-pity. Yes, I had been laid off through no fault of my own as had been many of these former autoworkers, but unlike for many of them, there were viable job opportunities out there waiting for me back in Chicago that would not require relocation or a certain relinquishing of built-up assets and equity that I’d simply have to leave behind and could never get back.
A month after I took these pictures, I accepted a new job offer in Chicago and officially started that position on April Fool’s Day of that year. I’ve been working for that same employer ever since. I do consider Chicago my beloved, adopted home, but at least once a quarter (and sometimes more often), I find myself back in a steadily improving, economically diversifying, artistically satisfying, and always comforting Flint, Michigan. My dad may have originated from another continent, and my mom from a different state, but Flint and Michigan will always be “home” to me. It remains important to me to remember my roots and where I ultimately came from.
Flint, Michigan.
February 19 & 20, 2011.
Great write-up Joseph. In 2012 I visited Flint to attend the Back To The Bricks show. I asked a friend for directions to Buick City & was shocked to find out it was basically gone. Such a sad ending for Buick & especially Flint. Glad to hear Flint is starting to recover.
Thank you, Don! Hopefully, I’ll get to see your Century Turbo Aeroback in person at one of the B2B shows.
Reading this little essay was like watching Roger and Me for the first time (which I saw in high school in ’99, right around the time the Buick City factory complex went down.) Joe has written about his hometown of Flint many times before, always passionately, and always with a well-chosen metaphor and unique vehicle to tie it to. But this time, the destruction of Detroit as the automotive heart of America was most palpable. Man, looking through those pictures feels a bit like being at the funeral of someone you knew and admired.
Thank you, Scott. I just returned from Flint this afternoon after spending the three-day weekend there. The downtown area just keeps getting nicer and nicer, in spite of everything. I went ice skating at the University Pavilion for the first time since probably 1991, now that the rink has reopened. 🙂
I haven’t been to the Detroit area yet but as a die hard car guy and automotive history fan, I plan to make it up someday and Flint is on my hit list.
My Grand National was built at Buick Main. Are any Buicks even built there anymore? I can just imagine what it was like back in the day.
Dan, no Buicks are made in Flint anymore, and Buick HQ moved to Detroit before the turn of the millennium.
We build a lot of trucks, though. They used to give free tours at the Flint Assembly plant where Silverados and Sierras are built, but I’m not sure they’re doing that anymore. I went in both 2011 and 2015. I’d highly recommend that if GM still offers tours and you’re in the area.
Joe, this was terrific. We have both experienced seeing our hometowns suffer some blows; the silver lining is your hometown is making a recovery. Your happiness about that is contagious.
Here’s a little something for you…a while back there was reason for me to research “The Price Is Right” for a project at work (long story). Anyway, seeing the Buick you found reminded me of the clip below from 1977; watch it all the way through and you’ll see why it’s here. This clip also has Janice Pennington, which makes it even better.
Hopefully it warms up a cold, Chicago day.
Thank you, Jason (and also for that link)!
It’s crazy that you (and Rocco B.) mentioned Janice Pennington. I just turned on the Buzzr retro gameshow channel, and guess who was a panelist on “The Match Game”?
A very nice tribute to Buick, Buick City and Flint.
I looked it up just now and confirmed that this complex was, indeed, there at (or shortly after) the birth of Buick, and was the largest auto-building complex in the world until completion of the Ford Rouge plant in 1928.
You unknowingly brought the entirety of the former Big 3 together. You drove a Ford to visit the Buick City plant, which was where, in 1911, Walter Chrysler took the job as Works Manager and later General Manager until he had finally had enough of Billy Durant in 1919. Nice work!
And that mid 70s Regal Coupe was an attractive car. A little more conservative in its styling than the market-leading Cutlass, it made a very good Buick.
(In my best Steve Urkel voice) “Did I do thaaaat?”. LOL
I agree that these Regals were great looking cars. The ice blue example in Jason’s link showcases (pun intended) that to good effect.
I had almost forgot how hot Janice Pennington was. They used any excuse to get her into a bikini. I understand that Bob Barker and her had a very close working relationship, if you know what I mean.
I also look forward to your reminisces about Flint. Though I’ve never been to the (former) Vehicle City, I feel like I have, thanks to your writing.
It’s hard to look at this photos and not feel angry about the opportunity and optimism that has vanished from a lot of people’s lives in the past several decades. So I was glad to see at the end of this piece that your feel your hometown is steadily improving. Hopefully these pictures were taken at what will someday be regarded as Flint’s low point.
Another personal and insightful post. I find it sad to see what happened to Buick, GM, and the city of Flint itself. My Dad, myself, my uncles and cousins were all hard working GM employees and UAW members. We are not always sympathetically considered or described in the media. The American auto industry provided the opportunity that generations of blue collars workers used to raise themselves up to middle class achievement and respectability. Many years of paychecks were used to send their children to colleges and universities across the country. For many of us the fulfillment of the American Dream.
My Brother and I am part of the generation that could move away from employment in the auto industry. Others have not been so fortunate. Just another chapter in the decline of America’s working people.
Great tribute to your true home town. I’ve been in the same twice in the last few years and taking a time out to get a perspective is not bad idea to help get fixed and ready.
Looking in from Europe, i am intrigued that this factory site of many hundreds of acres has seemingly just been abandoned and not redeveloped in some way. Here, we close car factories, knock them and build something else, normally housing, warehousing or a retail park
Thank you, Roger. This entire complex is gone now. In fact, that same August (of 2011) I returned to this site as demolition crews were tearing it all down. I’m pretty sure I started crying.
There was a pipe manufacturing facility that was built on some of that acreage a few years ago, so that is a positive.
Very nice piece. The dusk shot on Saginaw street may be one of your best. Cool to see the weather ball in operation.
Thank you, Dan! Multiple sources have contacted me for use of that picture. It was on the cover of the Flint Yellow Pages back in 2014-’15.
Thanks so much, everyone. I know I write about and reference Flint a lot, but I try not to repeat myself when doing so, if I can help it. This was a highly personal piece, and I am glad I got to tell this story from almost exactly 8 years ago, to the day.
I liked this a lot, while one says you can never go home again, I suppose you can but it won’t be the same. But still…I hear you, I often get nostalgic for what once was as well. My first Buick (the ’88 T-Type) was built in Flint and was a wonderful car. My second was built in Oshawa…I guess that’ll be turning into another Flint soon. These happenstances certainly do make one think more about living or moving to a region that is dependent on one huge benefactor, it’s all one big market turn away from going belly-up no matter who one’s actual employer is, the whole region ends up hugely affected.
Thanks, Joseph, for more insight and great pix into this area along with the other Flint-specific posts, they are all great.
In the late ’70s I worked at Flint with my travels putting me through nearby Lansing, Oldsmobile’s home. It was interesting to observe the brand loyalty at play, with Lansing streets seeming to be packed with Olds products and Flint’s streets Buick.
Now I think back and wonder if it wasn’t mostly a slant of my perspective?
Anybody else notice such “home town” loyalty for products?
The one place I really noticed it was in Ingolstadt, Germany, the home of Audi when I was last there in 2003. Practically (literally, really literally?) every other car was an Audi. It was significantly more Audi-dense than any other place and more so than BMW in Munich, and MB or Porsche in Stuttgart. Wolfsburg may be the same way with VW but we never got into the town proper, just to AutoStadt and then back out.
There are lot´s of Volkswagens in Wolfsburg, but you´ll be surprised how many Porsches too.
Up around Kokomo Indiana (location of 3 Chrysler transmission plants) there are lots and lots of Chrysler products. And there are quite a few Subarus in Lafayette, Indiana. I suspect that employee discount programs are a big factor, but those probably didn’t get restricted to a single GM Division back then.
Go visit Central Kentucky and play Count the Camrys (and/or Avalon, Sienna, ES300) and you’ll see that phenomenon is alive and well. Toyota Motor Manufacturing Kentucky (Georgetown) is their largest plant in the world and those folks are super proud of what they build there. Same with Ford trucks (Louisville).
The same can be said of Hondas in Ohio, Nissans and VWs in Tennessee, Hyundais in Alabama, BMWs in South Carolina, etc. Incidentally this list also illustrates the massive influx of automobile manufacturing into the South over the last 40 years.
I’d say that buying local is natural and normal… And has been mentioned, employee discounts never hurt either. 😉🤙
Thanks, everyone, for these great examples. I’ll bet there was also a concentration of Saturn products in Spring Hill, Tennessee.
That is so sad to see all of that prosperity abandoned and collapsed. GM, Ford, Chrysler, and so many of America’s industrial Giants were good to their workers (partially due to Union pressures) in a way that current generations will never know. Good pay, excellent benefits, pensions, and job security. My father worked for the bell system, then at&t after divestiture and they really treated their employees very well. Thanks for a thoughtful piece.
Hi, Flint native here. Thanks for your post. I still get back once a year. It is sad every time to see what it’s become although there is a bit of resurgence downtown and around the colleges. Hopefully it will recover to a decent place to live again in my lifetime. I grew up there in the 80s (that decade encompassed ages 8-18 for me) and I have to say I can think of few places that shape you like Flint. I wouldn’t trade growing up there for anywhere else. Thanks again for a good piece. -Rich
Rich, from one Flintstone to another, I couldn’t agree more with everything you said. As I was saying to many of my friends in Flint just this past weekend, we all agree it really is hard to explain to others not familiar with the area why it instills such affection in those who have lived there for any substantial amount of time.
Thank you for the beautiful photography of the desolate snowscape, it reminded me of my youth in Chicago, either walking or driving home from after school jobs when snowstorms encouraged most people to get inside and stay off the roads. Not me, though: I loved the way that falling snow dampened almost all the ambient sound, and I took the opportunity to teach myself how to control my car by countersteering on the empty roads. Incidentally, my high school drivers ed class was supplied with 1976 Regal coupes, with the dual steering wheel/brake set up. I especially remember a red one with white landau vinyl roof and white vinyl interior. The switch to the quad rectangular headlights was a huge improvement, at least for the Regal.
Reminds me of Kenosha Wi.