(first posted 4/16/2016) My task here can be a bit thankless. Other automotive journalists get invited to jet off to exotic sunny locales and luxuriate in fine hotels while driving the latest luxury and supercars, all on the manufacturer’s nickel. Me? I get invited to drive a Subaru 360. Is it a (literally) cruel hoax, because I’m 6’4″? (update: 6’3″ now; I’m shrinking). I’ve never even tried to fold myself into one of these, the smallest car ever sold in the United States, even when I was young and more limber. But I can’t exactly turn down the offer, can I? It’s all in the line of duty, for you, dear readers. Anyway, it must be karmic punishment for all the cruel things I’ve said about big American cars over the years, so here’s my chance to atone for all the Broughams I’ve dissed.
It all started out quite innocently, as I was tootling down Seventh Avenue past the Sports Car Shop. There, among Jaguars, Porsches, and owner Bob Macherione’s Alfa Spider Duetto, that was getting prepped for its first race of the season, sat this little white wart. I was in a bit of a hurry, and kept driving, but then something said: when are you going to see another Subaru 360 curbside? I shot one in a junkyard some years ago, and wrote up my CC on it here, but that car’s long gone. So I whipped around the block, parked, and started taking some quick shots for future reference, or to update my CC with them.
And the setting, with all of these exotic high performance cars surrounding it, made it even more compelling.
A quick summary: the Subaru 360 was one of the very first kei cars in postwar japan, and for some time, it was the most successful one. It really was Japan’s VW Beetle, in terms of making cars accessible to those that would never have dreamed of it. And for the conditions of highly urbanized Japan at the time, it worked well enough.
In the US? Not. That great serial huckster-shyster Malcom Bricklin needed something new to import after Fuji heavy Industries stopped building the Rabbit scooters he had been selling in the US. When he went to Japan to visit Fuji and saw the 360, he knew this was it; or more like the only option he had. He agreed to import 50,000 of them, and that turned out to be a disaster. And a foreshadowing of his future failures with his Bricklin car, the Yugo, and Chinese cars too.
A key factor in making this idea even more palatable (and less trouble) to Bricklin was that the 360 was exempt from US emission and safety standards of the time, due to weighing less than 1000 lbs.
But eventually all the 360s were all sold or disposed of one way or another, thanks to the seductive ads like the ones above. This one was apparently sold in Portland originally, so it’s spent its life in Oregon. Has it ever ventured out of state? Who would do that? These are city cars, pure an simple. According to various sources, the amble from 0-60 took anywhere from 37 to 56 seconds. I would soon have a chance to find out myself what a Subaru 360 is (in)capable of.
To put the 360’s size into numbers, here are its stats: wheelbase – 70.9″; length – 117.7″; width – 51.2′; height – 54.3″. And yet it has a bench seat in the front. Well, back in the day, folks would do all sorts of heroic things with their micro-cars, in Japan and Europe, like squeezing in a kid to sit in the middle.
Those dimensions are all just a bit smaller than the Fiat/Steyr-Puch 500, which was Europe’s take on the kei car. The fact that the Fiat arrived in 1957, one year before the Subaru 360, makes one wonder if there was some influence.
The 360’s size might work with the typically svelte and compact Japanese of the 1950s, unless you were a sumo wrestler, in which case it still worked; just night quite as well. The three other guys are just there to give a bit of a push to get the 360 going. Given that the 360 weighs 900 lbs empty, adding weight in the form of more passengers quickly compromises its already somewhat limited performance envelope.
Having put myself behind the wheel of quite a few small cars, I imagined that the front seat was probably doable, sort of. But looking into the back seat put that out of the question. It may not look that bad, but the scale is a lot smaller than what it may appear to be. Kids only need apply. I still have PTSD from having to ride in the back seat of my aunt’s Puch 500 when I was 15.
Since it was unlocked, I figured I’d at least try sitting in it. The suicide door, with its large cutout to the front, makes it somewhat easier than it would be otherwise. Still, it took a bit of re-arranging to fit, including ducking my head, which then did fit under the dome-shaped roof. The biggest problem were my legs.
Here’s an attempt with a selfie to show how my knees were right up against the dash, what there is of it, and practically brushing the steering wheel. And feet were also a problem: my size 13 shoes struggled to fit down into the very narrow tunnel where the tiniest three pedals ever used in a car reside very close to each other.
As I sat there taking it in, wondering if I could extricate myself again, and imagining actually driving it, Sports Car Shop owner Bob Marchionne walks up and says “hey Paul, you should take it for a spin”. Whoa! All the exotic cars I’ve sat in at his shop and shot over the years, but never has he offered to let me drive one. I wonder why now, with the 360? Hmmm. “Of course!”
The first step was to get it started. The 360 has a twin cylinder 356 cc two-stroke, rated at 25 hp, less than many riding mowers today. But given that the VW Beetle had only 40 hp until 1966, and weighed some 75% more, on paper, the 360 wasn’t quite as badly underpowered as it might initially seem.
This 360 was very reluctant to start. It cranked very quickly, but Bob had been told not to use the choke, and just kept pumping the pedal. On the third very long try (it must have a 12V battery), one of the cylinders started to fire, barely, and some white-blue smoke came out as the engine spun a bit faster. But when Bob cut the starter, it wouldn’t keep running.
But on the fourth attempt, it finally came to life, with a very dramatic plume of smoke. I wish I’d caught the startup on video, but was too engrossed (engulfed, actually). But here it is, warming up for my drive. I sure hope I don’t stall it in the 5:15 PM rush hour traffic I’m about to throw it and me into.
I got in, released the handbrake, and put it into first gear, which is down on the left, like a three-speed. And what the hell is “OT”. Presumably it’s fourth gear, but how did it come to be labeled “OT”? “Over the Top”? “Over Time”? “Oh shit Time”, for what it feels like to get this thing into top gear on an American freeway?
Bob suggested a brief little loop skirting in front of Skinner Butte. The Sports Car Shop is on the busiest thoroughfare in downtown Eugene, a four lane one-way street. I needed to cut across all four lanes instantly, and then turn right at the corner; a good challenge with which to start this drive. As the light changed down the block, I saw and took my chance. the question was whether I would need second gear to get across the four lanes.
I made the right turn, down Lincoln, and suddenly realized I needed to document this on video. But here I was alone, driving a very strange car, and no videographer aboard. Oh well…I’m a DIY kind of guy. So by the time I was in second gear half way down the block, I whipped out my iPhone and started shooting. Not so well, in this first short burst. I think I stayed in second the whole block; it’s either shoot or shift, with my right hand.
The challenge of manipulating the three minute pedals with my size 13s was probably the biggest one of this undertaking. Otherwise; well, I’ve driven a lot of odd vehicles in my time, and the Subaru was just…a lot smaller. It feels like one’s feet are right at the front of the car, but in this case it’s closer to the truth than an illusion. The steering is very quick, light and direct, as one might expect. The shift linkage is terrible though; very vague and with lots of friction. Maybe it’s not working quite like it should? Or maybe it’s just how it is. The tiny finned drum brakes were quite adequate for my limited purposes. Bob did suggest that I not take it up Skinner Butte, although I’m regretting that now.
As I turned right on Shelton McMurphy Boulevard, I decided I could try and do both somehow, as this was too fast of a street to stay in first, or second. So I pulled over right after the turn, turned on the camera, and took off. I’m not sure what’s going on in the first few seconds, but then I pull away and execute two shifts, while presumably passing the camera back and forth between my hands. Or something like that. Sadly, I was too distracted to get into “OT”, but I was running out of street.
I took this route because this stretch of road is pretty quiet, even at rush hour. That can’t be said of the rest of my little loop, and of course rush hour in Eugene is all relative, but the rest of my trip back was in bumper to bumper traffic. And I mean that quite literally, as in seeing bumpers of big pickups and SUVs at near face-level, and thinking about how the 360 is more like driving a riding mower through traffic than an actual car. But one with a cab, so to speak. My god; these cars are all so huge! And so menacing.
I definitely got a few stares as I wended my way down seventh Avenue. Was it the car, or the little plume of smoke it was trailing behind? Eugene is very eco-conscious…I didn’t want to raise anyone’s ire for my brief little shot at polluting the planet.
A few more impressions, and perhaps the most important one: the 360 is not as deadly slow as one might think, in town anyway. The little two-stroke mill pulls quite well through the gears, and keeping up with…the rush hour traffic was no problem. Seriously, it gets one there, up to about 35 or so, anyway. Did anyone ever go faster in Tokyo back in the day?
Well, the top speed is supposedly closer to 60 or so, depending on tune and such. This particularly well-tuned example almost hits 70 in this video. Yowza! Sorry to disappoint you all, but unfortunately that just wasn’t quite in the works for me, this time anyway. But I’d have been happy to try.
More Subaru 360 at CC:
CC Subaru 360 – It All Started With This Little Wart PN
COAL: Subaru 360 – Really! by Michael Ionno
second photo
another photo
A buddy of mine just picked up a running and driving 360 van. Cute lil bugger but not one for interstate vacations. The OT makes sense when one remembers that direct or high gear was referred to as Top Gear in England. Overdrive would then be Over Top. I do like the other meanings you guys came up with. I think a custom shift knob with OS would be appropriate. Or maybe MS for more smoke. At least it has auto oil injection and not dependent on premix. I’d rather drive a DKW.
DKW! I knew these reminded me of something.
This is an early one from probably 1950, before the more familiar (well, if you know what a DKW is) oval grille models.
Thanks for the test drive Paul. When I was stationed at Davis-Monthan AFB in 1970 I would occasionally see one in one of the parking lots on the base. That was the only one I ever saw stateside. When I was stationed in Taiwan in 1973, they were all over the place.
Ive seen one close up since this article first appeared and yes they are tiny like a kids toy car I’d not attempt driving one and I have some problems driving my Superminx in work boots a 360 Subaru would be impossible I reckon.
Thanks for the review and road test, that was great! Is the tachometer stock? It sort of looks like it was added.
How was the ride quality?
BTW – thanks for this website and posts. I receive them daily now and are great to read.
Aftermarket tach.
Ride? And a few blocks of smooth streets? Ok. One certainly feels whatever is happening between the tires and the road.
Welcome!
I was immediately reminded of the Wheeler Dealer episode where 6’7″ Edd China actually fits inside an Isetta and can drive it, unlike the earlier Triumph Spitfire episode where they had to drive with the top down because the top of the windshield was level with Edd’s chin.
There’s a few of these in the Portland area since I stumbled on a micro car club run around Forest Grove circa 2013 which included at least one 360, a a Goggomobil, an Isetta a Subaru Sambar and a Citroen 2CV chase car.
Ha! Never saw this when it was first published… We had those in Israel back in the day – people drove them everywhere but, well, it was back in the day. Subaru in Israel continued importing Kei-cars all the way through to the end of the Vivio production in 1998 but, other than in Japan, in 2022 no one wants a Kei car – not even in Israel which is one of the few countries where such cars make perfect sense.
In 1969 there was a guy in the office who was 6’8” and drove a VW Beetle. That is about 5 inches less than Wilt Chamberlain, but as I remember Brian did not have that much trouble getting into it. As far as I know he did not have any modifications to help him fit.
“Seriously, it gets one there, up to about 35 or so, anyway. Did anyone ever go faster in Tokyo back in the day?”
I don’t think anyone in Tokyo drives faster than this today. Urban streets are limited to 40 km/h. The urban expressways are 60 km/h.
Exactly. As a rule speeds in Japan – even on their equivalent of interstate highways – are low. A modern Kei-car with its 660cc engine would not feel inadequate anywhere. In the 1960s or the 1970s roads were even worse and one rarely got over 50 MPH. The same was true for Israel.
During college In the early seventies I had a summer/part time job at a foreign car importing operation at the Dundalk Marine Terminal in Baltimore. In 1970 maybe 900 or so Subaru 360’s arrived, which we stored in a remote part of the terminal. Most imports we handled (mostly VW’s) were at the terminal for maybe a week, before being shipped out (mostly by rail) all over the eastern U.S. The 360’s stayed there for over a year. Sales had collapsed after a scathing Consumer Reports review. Then one day we loaded them onto a ship to South America. I recall what a pain this was, as few of them ran and we had to tow them ship side. These were crude beyond belief and IIRC oil had to be mixed with the gas.
As a long time Citroen 2CV owner I would think the power would be sufficient for the city but a bit scary on a highway. My car has the big 602cc engine with 29 hp and it is fine in town, and OK on highways with a limit of 80 kph/50mph. You can drive on higher speed limit roads, but is is not relaxing. A friend has a 435cc 18 hp version and it is noticeable slower. It is fine in the city but not great outside.
About the shift pattern… it is the same as the 2CV. Most driving uses 2 and 3, so it is an easy shift. The early cars labeled the top gear as “S” for surmultiplié which is overdrive In French.
There’s a wonderful book called “Engrish” – it details the Japanese mangling of English in older shop manuals .
I remember a 1960’s Yamaha that had a chapter “If light has got dim” and explained what to look for or fix .
-Nate
One of the buff books did a mini-feature a few decades ago, all about mangled English in vehicle owner manuals. Probably the best one was from the manual for one or another Japanese car, advising to adjust the radio tuner if it makes noise like “shatz, shatz” and “julu, julu” or the voice of the female announcer becomes husky.
For some reason, that really made me laugh! Oh dear. Very childish.
Still chuckling.
Did this article also include the legendary “tootle him with vigor” from a Honda motorcycle manual?
https://www.hondashadow.net/threads/tootle-the-horn-melodiously.73713/
Interesting thought for a QOTD as to the smallest car you’ve ever driven. I’ve driven an AH Sprite briefly, but that apart, mine would be my first car, a ’73 Civic – which compared to this Subie or a Nuova 500, is a stretch limo.
Way back when I $old Oldsmobiles the dealer took these on. Truly a tiny PO$ on 4 tiny wheels!
I actually sold one of these to a family of 4; still have pangs of guilt over doing that to somebody! My dominant memory of these things is pushing them in and out of the service Dept. to display them in front of the dealership! The battery would rapidly run down if they were driven in and out each day.
I made the mistake of driving on from the dealership (@ a mile south of the 10 on Crenshaw Blvd) via mostly freeway out to Whittier, CA, and back. Can you say TERRIFYING? Even before-long before-the advent of HUGE suvz “driving” thru a big chunk of metro LA in a Subaru 360 was not the thing to do. I had to pull over twice to let it cool down as it “said” it was in danger of overheating while driving at 60-65 mph.
Definitely NOT a “vehicle” designed for use in America….my John Deere lawn tractor would be better!! :(:(:( DFO
“I would soon have a chance to find out myself what a Subaru 360 is (in)capable of.”
Paul, you made me laugh out loud–appropriate, for this great story. Thanks !
Does your phone have SteadiCam ? Great job shooting while shifting, steering, pedaling and narrating the action, all at once ! And, it’s good to see and hear our host, at last . . .
This Subaru has to be smaller than the Fiat 500 I just saw on the Cohort.
I have seen a Subaru 360 in the metal, it was sitting at a Subaru new car dealer in the showroom one time I dropped off my son there to pick up his car from maintenance. I asked a few people in the showroom about it, what year it was, etc., and they all looked at me with that look – “Who cares?” Unfortunate, but an interesting car for sure for one with an appreciative eye.