It’s the first Mitsuoka of the year, and boy is it a whopper. Looks like this was fished out of the Marianna Trench, underwent some sort of explosive decompression along the way and possibly had some sort of congenital condition to start off with. I know, you could say that about most of this carmaker’s creations, but somehow with this one, they cranked it up to eleven.
Most Mitsuokas are essentially heavily chromed body kits for regular production cars. Given the volumes this carmaker churns out and their handmade production methods, building a whole four-door monocoque would drive up costs and prices to prohibitive levels. But there is one niche where a high price is not an issue, but an asset: supercars.
So Mitsuoka went about making their own supercar. The Orochi, authored by the company’s chief designer Aoki Takanori, was first glimpsed at the 2001 Tokyo Motor Show (top two pics above). It was a pure show car at that point in time – the car was not road legal, though being based on a Honda NSX chassis, it could be driven. It seems the total whackiness of the design resonated with enough punters for Mitsuoka to actually press ahead with the project. New iterations of the car, each with a few changes. were exhibited in 2003 (lower left pic) and 2005, along with a “Nude Top” roadster (lower right pic) that never saw production.
By this point though, the NSX was no longer made. That did not matter than much, as Mitsuoka decided relatively quickly to design their own chassis from the ground up – playing in the big leagues. They kept the mid-rear engine layout, but apparently took more inspiration from Ferrari for the suspensions (double wishbone both front and rear). The body was made of aluminium, but the width of the car still made it tip the scales at over 1500kg. Something of a sumo in the supercar dojo.
That left the engine. But this was early 21st Century Japan – surely Mitsuoka were spoilt for choice. Nissan V8, Mazda rotary, Toyota V12? Something new from Yamaha, perhaps? Nope. Mitsuoka opted for Toyota’s 3.3 litre V6, pushing out a *whopping* 230hp via a Toyota-sourced 5-speed auto. Yes, that is the same engine seen in such legendary contemporary supercars as the Highlander, the Camry XV30, the Solara minivan or the Lexus ES330. The Orochi’s top speed is allegedly just over 220kph (135mph) – impressive in 1955, but a bit less so half a century later.
Can a 1500kg vehicle with a 230hp V6 mated to an autobox be called a supercar by any stretch of the imagination? Yes, because it’s not all about the meat, it’s about the sizzle – the “super” element. This thing ticks all the visual boxes to attain supercardom, and then it ticks them again just to be on the safe side.
In the front, you get two grilles instead of one. Not two, but four headlamps. Whatever those tiny holes are on the bisected front bonnet, they added more, just to make things another level of weird. Those are matched by eight gills on the engine cover, of course. And all that is wrapped together in a veritable smorgasbord of violently swooping curves, all of it low and wide and signifying “Orochi”.
Orochi is a mythological eight-headed serpent, by the way. Apparently, it has eight tails, too. Sound kind of like eight snakes close together, doesn’t it? It’s a very good name, though. There definitely is something menacingly reptilian about this Mitsuoka.
Here’s the boudoir. Almost normal compared to the exterior, it looks mismatched. Maybe they ran out of LSD by the time they got to designing it. That’s quite a pity – imagine a ‘60s Cadillac sporting a British walnut burl dash, or the Citroën DS with a Peugeot 403’s interior. Kind of what we have here. The only slightly strange thing it the stitching, which is literally everywhere. And what isn’t stitched is riveted.
The Orochi made it to the Japanese market in late 2006; the first deliveries occurred early the next year. Another supercar feature is exclusivity, partially dictated by an outrageous price. These cost the equivalent of US$90,000 at the time – quite a hefty price for a so-called “fashion sports car”. Exclusivity-wise, things were also pretty supercar-like: Mitsuoka said they would make 400 units. So Orochis have kept their value, like all of it. There are six for sale on goo-net right now, and they’re all around the ¥10m mark.
There are no production numbers available for these, so it’s up for debate whether 400 of these rolling nightmares ever did crawl out of the Mitsuoka factory, but Japanese sources seem to imply that the overwhelming majority of them seem to have been put together in the first couple of years. Maybe the Orochi really did make it to 400 units. It’s likelier that they put together somewhere around half that number in 2006-08, hit pause when the financial crisis hit and then put together a few more until they called it quits in 2014, using mothballed V6s, as Toyota had quite putting those in their cars since 2010.
Obviously, some folks at Mitsuoka thought the standard Orochi was a bit too tame and that despite having made a five-unit “Final Edition” batch earlier in 2014, the world needed the multicoloured animé-themed Orochi Seven Eleven Evangelion after those were sold. The very final car then (some sources say they intended to made eleven of these, but if they did, I reckon they chickened out) was sold in November 2014 via a 7-Eleven raffle (because of course it was) for the special price of ¥16m. They actually released another final car in 2018, for some obscure reason. It’s called Orochi Devilman. Finally some truth in advertising.
The Mitsuoka Orochi was famous for its controversial looks. Countless column inches were dedicate to dissing this car back in the mid-‘00s, and quite a few more celebrated its demise in 2014, but few if any of the folks who wrote about it in non-Japanese publications ever had the experience of seeing it in a dark alleyway, just sitting there smirking maliciously, glistening with evil and proudly flouting its many alien orifices. Yours truly did see the Orochi, and it’s not as bad as they said it was. It’s much, much worse.
And on the off chance that contagion might spread, I think measures indicated in this post’s title ought to be considered. I do not usually advocate extreme solutions like this, but… Look at that lower mouth, the frowny one with that big bucktooth in the middle. Would you be able to sleep tonight knowing you saw this a few blocks away from your home?
Its just such an insane car you’ve got to love it – a true future classic, lack of performance be damned.
Back in the day, not a magazine was printed, or car show was filmed that didn’t include at least one list or article that mentioned the Orochi.
It has been permanently ingrained in a lot of enthusiasts minds as a symbol of early 2000s japanese crazyness – like a japanese stutz blackhawk.
Had they actually depreciated, i’m sure people would be importing them and chucking LS’es in them, giving them the performance to match the crazy looks.
OMG! What were they smoking??
I want some, whatever it was!
Even Evangelion Unit 01 looks weird. Weird as a theme.
You have to admire stylists who are not afraid to make their statement – and make it again in case you didn’t hear it the first time. Rarely does stylistic exuberance make it to production, but this one sure did (kind of, if 400 units could be considered “production”).
While their products definitely aren’t to everyone’s taste, Mitsuoka does stay true to their intentions. That deserves some degree of respect, even if one can’t quite stomach what they produce.
A while back I saw a recently produced YouTube video about Mitsuoka and their factory. It was fascinating and well worth ten minutes to view it.
I like it, in the world of poseur supercars why not go full on bonkers with the styling? And for showing off in town, why not use a reliable drivetrain that won’t be grumpy at 30 km/hr and won’t get you instantly killed on a twisty road?
Why didn’t anyone think of this before? The closest I can come is a Ferrari Dino, but they didn’t have a Toyota V6 available at that time.
Agreed. The drive train makes perfect sense for puttering around Tokyo’s endless traffic jams. But I wouldn’t compare it to a Dino, as that was a very high-strung somewhat de-tuned racing engine. And the Dino was a genuine sports car.
This is something utterly different: it accepts the fact that “sports cars/exotics” are really just fashion accessories, to be seen in but the driving experience is utterly irrelevant.
Just before opening this post I read at automotive news that the search for a new Ferrari CEO is targeting the CEOs of Gucci and Valentino. It’s not about the cars anymore, it’s about the fashion/luxury market.
Exactly as you said it. If I’m not going racing with that thing and am just going to pose around town, that 3.3 was reliable enough in the wife’s 2006 ES.
It’s absolutely hideous, but somehow I can’t hate it. That goofy smile reminds me of Mr. Ray from Finding Nemo.
The 1992 Ford Focus concept car had this same “aquatic” look. When it came out, I thought this was going to be “the next big thing.” It wasn’t.
2008 seems pretty late to pick up this sea-creature design trend that went nowhere.
Picture the Orochi next to another ‘aquatic look’ car, the 1958 Packardbaker Hawk.
I see 78 Camaro Z28 in the nose
Looks better than most modern cars to my eyes. And it’s original, not a copy. But it’s not a supercar unless the doors open upward.
They must have seen a fish faced Taurus and in a hold my saki we can out do that moment penned this its truly awful but kinda cool too, but no I havent seen one, yet.
Upper end used imports do get in here I see them quite often a Toyota Century with oversized wheels slammed overtook me recently so its only a matter of time before used Orochi start washing up.
You mentioned Orochi is a mythical 8 headed serpent.
8 gills in front, 8 gills in back.
A coincidence.. I think not!
I like it. If it had an Italian name it would be a hit. No worse than a lot of Italian designer car show prototypes of the sixties and seventies.
The spiritual successor to the 1961 Plymouth.
Four Ventiports per side. Orochi Roadmaster.
At least Buick gave an equal number of cylinders.
I can’t understand why but as bizarre as it is, I kinda like it. It’s fascinating to see a full on crazy design make it to production. I think a few hundred or more qualify as production. Maybe it’s just pandemic lockdown psychosis on my part. 😉
This goofy face just makes me laugh. I find the Orochi to be even more hilarious than the ’58 Bulgemobile.
Those must have been some potent “brownies” they had at the Mitsuoka company picnic that year.
I can envision Benny Hill driving one of these in a skit on his comedy show.
The CC Effect at work: “Marianna Trench” was an answer in a NYTimes crossword puzzle last week.
I have to admit I didn’t get it from the clue, and had to build it from the answers that crossed it. 🙂
I enjoyed its performance in “The Shape Of Water”.
Baroque-chi.
Staring at it and wondering, are those door handles the same as 2002-2010 Nissan March K12? I guess it would make sense to have a supply of them since they made the Viewt out of that gen of March.
Either way, the Orochi has always been fascinating to me.
Found this in my home town the other week. Had to stop and get a better look as it didn’t fit my memory of the Mercedes G Wagon. That’s because it’s a Suzki Swift with a crazy body kit. Each to their own i guess!
Close. It’s a Suzuki, but not the Swift. It’s the Jimny (Samurai in the US).
I caught this one in an Osaka car park in 2012 – hadn’t a clue what it was until today! The owner was just getting out of it so I gave him a cheery “hello” and a thumbs-up, he bowed and smiled – somewhat ruefully now I think of it.
»Hroop« I think I’m gonna hurl!
Love it! GM should electrify it!
It’s cool but it sets off my trypophobia…bleh!!!
Looks like it was designed by aliens