This week’s miniature CC is a model that is tied very closely to my childhood, the Stahlberg Volvo dealer promotional. As frequent visitors to CC know, I grew up with a number of Volvo 240 sedans and wagons. My parents have owned a number of Volvos since the mid-1970s, and as a result I got a number of these promo cars when I was a kid.
Volvo offered dealer promotionals at least since the mid-1960s. Of course, by the time I came along in the early 1980s the 240 series was their volume model. As related in my 1973 Volvo 1800ES post, my parents were friends with the local Volvo dealer, Mike and Cathy Lundahl. On visits to the dealership for service, or just to shoot the breeze with Mike, my Dad would frequently bring me a 240 model. These 1/20-scale Volvos were very well detailed, and they usually had several hanging on the pegboard behind the service desk.
These models were made in Finland by Stahlberg, and were molded in a rather soft, flexible plastic instead of the usual polystyrene that US promos were molded in. The earliest ones I remember were a copper colored 264GLE and a white 245GLT, identical to our featured wagon except for color.
I was always car-crazy, even at two or three years of age, but I was also a destructive little kid. Many of my original Volvo promos were taken apart, and when my mom found them missing their wheel covers, tail lights, grille etc., they would get tossed. I probably got over a dozen as a kid, either as gifts from my parents or from Mike and Cathy themselves. Of those, I think only two or three remain today, and some are pretty rough. Yes, I was stupid!
By the time I was 10 or so, I knew to hang on to them and not trash them, so my surviving ones are in nice shape: a gunmetal gray ’88 760GLE wagon, a cream yellow ’86 245GL I got from a friend of my mom’s, and a nearly identical yellow 245GL (except for Turbo 5-spoke wheels) that was the last Stahlberg Lundahl’s had in stock in about 1992. That was also the only one I bought “new” with my own money. I also have a really rough ’86 244GL in black with a tan interior. That one would have been really sharp if it wasn’t banged up and missing parts, but at least I still have it!
I thought I would never be able to replace all the models I’d lost, but thanks to a certain ubiquitous auction site, I rapidly acquired many more Stahlbergs between the late ’90s and early ’00s. I even managed to snag a 122/Amazon coupe and red and white 142S coupes, models that will be featured sometime in the future.
As for our featured mustard yellow 245, I probably got it in about 1998-99. It was in near-mint condition when I got it, but unfortunately the plastic body had a couple of weak spots, and the A-pillars separated from the body. These models can be easily disassembled, but they fit together so tightly that after I glued it and reassembled it, they failed yet again. After going through this over and over, I managed to get one to hold, and “Bondoed” the other one from the outside with white glue, as you can see in some of the pictures. Funny that I spent so much time on this one, considering it would have probably gotten “crashed” over and over once the pillars snapped if I had had it as a kid. I know better now!
Curbside Miniatures? Kidside Classics?
Toyboxside Classics anyone?
I remember those from my childhood. There were several Saabs as well. And they were quite detailed, considering they were so soft and light. I think they had some buses and trucks as well. Only Swedish makes, I have never seen a non-swedish car from that toymaker. I always thought it was some local shop, but Finland is close enough. And I never figured either if those were toys or what they were. Promotional models seems right, I guess they had some deal with Volvo and Saab/Scania.
Speaking of Scania….
I have a Scania articulated, panelled lorrie w/ canvas cover along w/ matching panelled trailer somewhere in my parents’ home. It was purchased in Argentina where these Scania trucks lorded over the 70s-90s. total awesomeness.
Being a Truck freak, I’d love to see pics of the Promos for those when you get to them. (I’m sure I’m not the only one!)
I have a Merc. It’s an W123 estate, yellow. And also a Saab-Lancia 600, which, I think, was a Lancia sold in Sweden with a Saab badge!
And Volvos, of course; 244, 244 Taxi, 240 Estate, 264 GL and 343. I would like to get a 7-series, too
Greetings from Finland
Fascinating as well how promotional paraphernalia works, and how a motorhead can be steered into the automotive world from such a young age. And that it works! Were they free of charge, or how much did they cost? I’m just flabbergasted how a car maker can think so far in the long haul, making loyal future customers for so little investment.
I never had Volvo Promos as a kid. Dad was a dyed in the wool Ford guy for the longest time.
I had Ford, Olds, Plymouth, Chevy and Harvester all within bicycle distance of home.
I had so much 80s Dale Sr stuff from Gleason Chevy it wasn’t funny.
Before that it was all Farm and Mining equipment for me. Mom and Dad worked at IH and got Promo stuff from Harvester, Dresser, Kumatsu and Tenneco regularly.
Maybe that’s why I have a thing for Ertl models..
Heavy love on the Volvo promos! I got the bug several years ago & wound up with some pretty nice Chevettes, a ’78 or ’79 Monte Carlo, and some other late seventies stuff that I can’t remember. I may have to go down to the basement & dig them up…
When I was ten or elevenish — this is in 1980 or ’81 — my father would dump me off at his first ex-wife’s house periodically whenever he felt like…er…. well, never mind that. She was a hateful odd bird then: her interests consisted of flea-markets (cool) and running out her front door screaming at the poor schlops who choose her driveway to turn around in. Her front door had no doorknob: just a deadbolt lock. Ironically her name is “Joy” — it still makes me chuckle as I type this pointless entry.
Her house was (and probably still is) one of those very conservative 60’s places full of boring furniture, boring paintings, boring fixtures, etc..quite an achievement because pretty much anything old fascinated me.
However the one object that kept me from gouging my eyes out was this dull gold 1/24-ish scale 1971 or 1972 Pontiac Grand Prix promo car parked amongst the little porcelain puppy-dogs, cherubs, & similarly interesting knick-knacks. I brought the car to her, asking her what the scoop was. I can’t even remember what she said but I could tell I was making her nervous by holding the little guy.
I probably put a couple hundred miles on him…we cruised all over her brown carpet and back porch deck railing. I repeatedly asked her if she would give him to me… I knew she wasn’t a car person & her refusals drove me bonkers.
One miserable day I popped out his two chrome plated front turn signal lenses for some reason & immediately lost them. I wasn’t worried about her being mad but what did upset me was the fact that I defaced my little friend. I placed him back on the shelf when I left that weekend & couldn’t bear to look at him on my subsequent visits — although I did repeatedly comb through her carpet hoping in vain that I’d find those parts. Never did though.
From the wheels, I’d think this car would be a DL – didn’t the 245GLT have the 5 spoke alloys like this?
http://www.flickr.com/photos/28860777@N08/4925533326/
Cool model car nonetheless, I wish I had one.
You’re right. The rims look like DL steel rims. Stahlberg usually was very meticulous to use correct rims for a certain version of a car. The 5 spoke alloys of the GLT / Turbo version existed indeed. I saw a grey matallic Stahlberg GLT sedan with those rims on a second hand market some years ago (didn’t bring it home as it had too many scratches all over the body).
Probably, the featured yellow GLT wagon is not completely unmolested but got the chassis / wheels from an other car.
Your story reminds me of my own childhood. There was a local dealer here in the NW burbs of Chicago that kept these promos around and a ton of them. Funny how things work out, I ended up working on Volvos for a living and two full size Volvos saved my life. I now to have bought the Volvo promos that met my distructive childhood thanks to an auction site. BTW, the same company that made promo Volvos and Saabs also made a early 80s Toyota Corolla 4 door sedan in all sorts of colors.
Here the brother (or is it a sister ?) of the yellow one. It’s a MY 1986 -1988 model. They changed details as the hub caps or the black plastic trim on the doorsides.
That is really amazing, if you consider these cars beeing much more toys than model cars.
Stahlberg shipped the cars in attractive boxes, mirroring the content in typewriting and graphics. The even used the official Volvo-typing.
No doubt, these were “official” promotionals.
Later on, as Stahlberg didn’t exist any longer, the swept to 1 : 43 scale die cast models. The maker was Atlas, I think.
Oh, I beg your pardon ! It is “… They even used …” and “… they swept to…”, of course.
The y-key failed ( or was it me ? ).