I think it’s fair to say that GM has historically been…hit and miss with their compact and below cars. The Corvair was unique and sporty, but the Mustang soon put it out to pasture. Next to it, the Nova was a solid performer evolving into a somewhat unsung hero of hot-rodders as they realized pretty much any engine/gearbox combo they could desired would be welcomed in its capacious engine bay. And so it has gone through the decades. Their latest compact, the Cruze, was good enough to be legitimately viewed as a choice against the CivRollAccent alternatives and bought by a millennial-favorite elderly gentleman from Vermont. Sadly, it seems as though the waning popularity in sedans will be the thing that ends this particular foray rather than anything wrong with the car.
And then there’s the brand new Chevrolet Cavalier.
Now, the last time GM made a car with the Cavalier nameplate, it was the 1995-2005 J-Body which suffered from much of the same maladies as the final-gen Cutlass that I wrote up for this pages a long time ago. Good enough may have been good enough, but it was hardly what GM needed to wrestle sales from the Corolla, the Civic or the Sentra. Then again, same complaints could be lobbied to the Cobalt that came to replace it. Even as a snotball hanging around when his parents were deciding on their next car, I could tell that there was something amiss on the Cavalier.
Then again, I was very excited to see the Corsa B with a trunk (Monza) and wanted to go home with one of those, make of that what you will. With that record, you would think that it would be the easiest thing in the world for me to go and use the new Cavalier as a punching bag with wild abandon, the same way autojournos who don’t race the things on ChumpCar have been using them for the last decade or so. But actually, the new Cavalier has quite an interesting history that warrants a closer look.
The story of the new Cavalier begins, as do most stories involving everyday products that we use, in China. The SAIC-GM joint venture set in 1997 has been a relatively stable source of income for the General. What started as the sale of some rebadged GM minivans and compact imports (including that Corsa B with Buick badges) has ballooned into a market in which the General has sold no less than one million vehicles per year since 2010. In addition to that, they have also gotten into developing their own vehicles and platforms, such as what they did for the 2015 Chevrolet Sail subcompact, which went from the Gamma platform to a bespoke one. They have also created their own range of engines based on Suzuki’s S-TEC line.
It’s with all that expertise that GM Shanghai decided to tackle a problem. They had discovered a hole in their lineup. Customers who would like to purchase a compact sedan would look at the second-gen Chevrolet Cruze and deem it too expensive. Now, the Chinese Cruze is somewhat different than the one we get on the rest of the planet with an exclusive engine and different styling. But it remains a relatively upmarket proposition for those looking for a compact in the region. So development on a solution began.
It should at this point be noted that they never did stop selling the first-generation Cruze. Quite why this wasn’t deemed the ideal solution is something I don’t really have the answer for. At presumably great expense, they began working on a compact that would slot neatly between the second-gen Cruze and the smaller, cheaper Sail. (again, first gen Cruze is right there.)
The result is our featured car. The Cavalier actually has Cruze origins, as it was developed over the Delta II platform that underpins the Gen-1 Cruze, as well as the Volt, Cadillac ELR and Opel Cascada. You would think that being the cheaper option would mean it is completely devoid of toys, but this is 2019 and making something about as well equipped as a Hindustan Ambassador with a modern body is not going to cut it. So you still get a six-speaker sound system, stop/start functions, ABS, MP3 compatible headunit and two airbags. Higher trim levels get amenities as hill-start assist, more airbags, a six-speed automatic transmission, leather-insert seats, LED DRL’s, Apple CarPlay (!), and a sunroof.
The result is…a car. A run-of-the mill compact car. The places where they cut costs are more difficult to detect. The engine, for example. Instead of using the 1.4-liter turbocharged engine from the Cruze or the 1.5-liter GM-based China-exclusive engine with 113 HP, it uses a Suzuki-based units. Still 1.5-liters but with just 107 horsepower. The brakes are disc/drum unless you buy the top-of-the-line spec. The manual gearbox is not a 6, but a 5-speed unit. The rear suspension is a normal torsion beam rather than the trick one on the full-fat Cruze.
And all of this is perfectly okay. Because if the objective was to reduce the experience of the Cruze in such a way to reduce costs, they have succeeded. And the result doesn’t suffer too much for it if you don’t know where to look or spend much of your time on gridlock. The Cruze has been a success in China and is not being exported to developing markets such as my neck of the woods and Mexico, where a base model will run you about $14,300 and a fully loaded one about $17,700. Not bad when you remember in the US the Cruze starts at $17,900.
As for it being a future classic, it’s unlikely that anyone will lovingly keep a Chinese Cavalier preserved on a climate controlled garage waiting for the day it turns 25-years old and they are able to register it legally stateside. So its most likely chance of being seen in 2044 is in a border town with Mexican plates, a nice coating of dust and a willingness to continue moving. Which is when us, who look for the forgotten cars and try to decipher how they got to where they are now, take some pictures and give them their 15 seconds of fame. And I’m glad to see the Cavalier name on something that doesn’t immediately bring bad GM jokes to the vast majority of the populace.
Chevrolet wasn’t the only one to revive a old nameplate for overseas market. Ford did a similar move with the Escort name in China as well.
https://en.wikipedia.org/wiki/Ford_Escort_(China)
Changan Ford was reluctant to introduce new models in the past years but except the Escort. At the beginning, it was considered as the supplement of the fleet. Consumers wanted a cheap and roomy Ford with a trunk, certainly not the drastic Fiesta sedan. However, Ford suffered from the Kuga’s front suspension drama later and never came back, plummed in China market in 2018, delivered half the number they did in 2017. Meanwhile, Escort turned to be the brand saver, 150,360 units all year, 24th of all sedans and first of Ford, even better than VW Golf.
That is the reason why Ford is taking seriously on Escort. This model was refreshed in its annual (annual means four years in Changan Ford’s dictionary) facelift. The top configuration wears a bunch of shiny trims and alloys, really over equipped. I would choose one cylinder more if Ford could remove those useless trims. Recently Ford shoot an ad for Escort which is being laughed. The final scene is a good-looking young man returnning his house in the titanium Escort. Are CN Ford’s PR serious? If someone in China could afford a urban independt house with garden and garage, why won’t him drive an acutal Aston Martin but a Ford with a Martin grille? Ford is doing this kind of unwise disicions here constantly.
What’s more, Escort’s Chinese name pronunces like ‘furious’ , the exact furious from ‘fast and furious’. Ford hoped it can inherit Focus’ giant success so gave it the f- start and the -s ending. But the translation is awful, it just like some lucky phrase which we would print on the lucky money bags and give out during the Lunar New Year Celebration.
According to me, GM is the lingual master, always gives their models best chinese names, always better than those Japenese brands. Ford and Lincoln are acutally delivering American history lessons, so I guess transliteration is adequate. Jeep made its name into a fixed chinese phrase due to its early entry of mainland market. Good job Jeep.
Very interesting story and how the latest cavalier evolved. There clearly is a market for decent, no frills cars at that price point. Here in the US, the latest generation cruise is really not a bad car at all. If GM continues to exist, we will see another small car someday, electrified,from them in the not too distant fiture. Sidenote: the other day I was shocked that you could build one of these at Chevrolet.com, full spec and trim, hatchback and diesel and the MSRP was over $30,000.
I’m sure if you find one at a dealer it’s going for well below MSRP. The trick is finding one.
As a remote follower of this website from mainland of China, it is quite funny to see that Shanghai GM’s Deadly Sin Chapter 1# is displayed here.
Chevy brand is degrading here.It rebadges CNDM Buicks in a cheaper way. In the foreign brands’ fleet, its position is like Hyndai or Kia, as true bargains wearing a world-known badge, which means Chevy is fighting with Geelys or Changans. But Redline is attractive. Besides, Redline’s chinese market name is a poetic translation. That is an impressive engineering achievement which is rarely made by SGM recently.
Here are some videos of brief trial of CNDM models, hope you won’t be confused with market names :
Cruze: https://v.autohome.com.cn/v-2037751.html
Cavalier: https://v.autohome.com.cn/v-2160316.html
Orlando:https://v.autohome.com.cn/v-2158588.html
Malibu: https://v.autohome.com.cn/v-1794970.html
Malibu XL (Your current Malibu) : https://v.autohome.com.cn/v-2161759.html
Equinox: https://v.autohome.com.cn/v-2162026.html
Zhang,
Thanks for the links to those videos. Oddly, even though I don’t read a character of Chinese, I was able to understand most of the features being demonstrated in each of the cars. These videos are rather well done.
I was particularly interested to see the video of the previous generation Malibu as I have experience with them. I rather like most of the changes made to the Chinese market version. I feel that the US market version Malibu has too many buttons on the dashboard and that the arrangement on the car in the video seemed easier to understand.
Thank you again for that fascinating view of the Chinese automobile market.
Thanks, Zhang, for the detailled comment! I am sure many of us would love to see the articles written by you about Chinese automotive market for Curbside Classic.
Chevy certainly ruined the Cavalier name stateside. it went from being a pile of junk to being a pile of junk. When/if the Chinese ever catch on , GM can just rename it Cobalt.
We got the last model ex JDM either in Chevrolet or Toyota flavour, they dont have a good rep, Toyota should be kicking themselves.
GM is in the habit of recycling names everywhere but here in the US. The Cobalt is still being assembled (not the original one from the US, but an updated version) in South America, and I knew about the Cavalier name being revived in China.
I looked at the videos that Zhang supplied the links to; the Chinese Cavalier looks like a nice, little no-nonsense car. As time goes on, cars have more and more stuff in and on them that I find nice but not essential. I always keep an eye out for my next car as my current one is rather old and one good parking lot ding could total it. Increasingly, I find myself looking at the smaller end of the range as they typically don’t have as many “gee-whiz” electronic features that I find unnecessary.
In a way, it’s too bad we can’t get a version of the Chinese Cavalier here. It looks like it would be the spiritual replacement to my 1997 Cavalier that we drove to 260K miles with very few serious repairs. The car wasn’t fancy, but it had everything I needed and nothing I didn’t want. I bet the Chinese Cavalier would find an audience again, if it were priced right.
In 2018, Cavalier distributed 252,108 units, 8th of all sedan models and the 1st Chevrolet. It is no doubt a tremendos success. It beat Honda Civic and the competitive domestic Geely EC7 and all Korean cars. Buicks suffered 3-piston dramas this year and thanks to Cavalier, who saved SGM’s performance.
In chinese-version-Uber Didi, Nissan Sylphy, Toyota Corolla and CNDM only VW Lavida are considered as the starter pack of the drivers. Buick Excelle GT seems to be included but definitely not the Cavalier. That is the reason for the 1st to 7th, as a considerable proportation is for commerical use.
As I based in southeast China, I can barely eyewitness any Cavalier, also other golden tie vehicles and dealers here. Maybe those 250,000 Cavaliers are playing as workhorses in middle provinces, aka states in your language.
Over-equipping trends were started by domestic brands. Thus, a simple-equipped upper-segment model makes sense for foreign brands. It sells at the same low price level but provieds larger space for passengers. Space-holic and price sensitive mid-province chinese consumers just can not miss this car. I persume many Cavaliers find their owners in this way.
The Brazilian Cobalt is not related to the US car of the same name.
Personally, I love the styling of this Cavalier! Looks much better than the original Cruze, the wide face really works and I wish other Chevys looked more like this.
Two airbags, wow very early 90s safety.
Don’t forget about the new Monza:
http://gmauthority.com/blog/2019/01/new-details-about-all-new-chevrolet-monza-sedan-emerge/
It is also on the PATAC-K platform, a simplified version of Delta II for developing markets, and slots between this Cavalier and the Cruze.
The 2nd gen Cruze for China was launched in 2014 but GM China phased it out barely two years since launch, with the global model taking its place.