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Forward Look Archive
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Car Show Classic: 1964 Dodge Custom 880 – The Forward Look Goes Out With A Whimper
Posted on September 4, 2023 | 115 Comments(first posted 9/4/2017) When Virgil Exner’s Forward Look burst onto the scene at dowdy, conservative old Chrysler Corporation in 1955, it marked a new era for the company […] -
COAL: 1959 Plymouth Fury – Chapter 5, A Backwards Look At The Forward Look
Posted on August 14, 2022 | 53 CommentsThough I didn’t realize it at the time, my life was perfect in October of 1979. I was a sophomore in college and I had an excellent specimen of […] -
Curbside Classic: 1959 Dodge Coronet Sedan: Chrome, Fins, And More Chrome
Posted on July 5, 2021 | 115 Comments(first posted 7/27/2012) The 1959 Dodge: Polarizing, to say the least. Perhaps its styling was over the top, piling even more chrome atop Mopar’s already-chromy original 1957 Forward Look […] -
Curbside Classic: 1956 Plymouth Plaza – The Backward Forward Look
Posted on March 10, 2021 | 141 Comments(first posted 2/7/2015) Lovers of automotive history have written and read many times about the styling renaissance at Chrysler Corporation in the 1950s. Virgil Exner brought about a sea change […] -
Curbside Classic: 1957 Plymouth Belvedere – Truly The Star Of The Forward Look
Posted on July 13, 2012 | 70 CommentsAnd here is the holy grail of the Forward Look. No other car of the Virgil Exner juggernaut had so much riding on its success. Few other cars of the 1950s captured […]