Lancia Kappa Coupe. A successor to a series of storied cars carrying a combination of the automotive style only Italy can do with a level of ingenuity and technical complexity that compares to Citroen and with a thoroughness that Mercedes-Benz would recognise. That sounds like a recipe for peer respect and envy, for customer desire and premium market success. Low volume, high margin type success. If only the recipe could be that simple.
The post Fiat takeover history of Lancia is a tale of three parts – a sort of the Good, Bad and the Ugly.
The Good part was the 1979 Delta compact hatchback – OK, it was derived from the relatively humble Fiat Ritmo/Strada and the styling could be described as “evolved Golf” if you wanted to, but then it was one of the finer pieces of work from Giugiaro’s rather impressive portfolio, and much easier eye on the eye than the Golf Mk 2. The full story of the Delta will have to wait for another day – I have a great example in the files – but to suffice to say it was a car that just got, if not better, more admired and respected with every passing year, became the benchmark for the premium compact hatchback (what were you looking at Rover 200, Audi A3, posher Golfs, Volvo 440?) and spawned one of the most successful, admired and bedroom wall credible rally cars ever – the Integrale and, ultimately, the S4.
The Ugly is easy to spot too – the Beta saloon and the corrosion disaster, played at an extreme level in many markets, not least the UK. Whether it was inadequate steel, poor preparation, design flaws, lax manufacturing standards or some combination of all four, the damage was done to the name and the brand, and to other Italian brands. Lancia did what every consumer lobby told them to do, up to and including buying back serviceable cars at above market rates, and was then totally pilloried.
And the Bad – several of the cars of 1970s, 1980s and 1990s set themselves to fail in the eyes of the non-believers. Naming one Dedra didn’t work in English; the Gamma was too complex for the level of execution Fiat and Lancia were willing to offer it and was handicapped by having a four cylinder engine in a six cylinder market; the Thema may have had a version with a Ferrari V8 driving the front wheels but was too obviously a Fiat Croma in disguise that it was submerged by the ordinariness of a Fiat, even with SAAB (9000) and Alfa Romeo (164) joining them in the gene pool. True Lancias were about more than smart interiors on a Fiat; they were not a Brougham any more than 1960s Rover, Peugeot or BMW were. They were cars for engineers who appreciated the technical solutions and executions, who may otherwise have chosen a Citroen, a SAAB or perhaps a Mercedes-Benz if funds allowed. The interiors were stylish and truly Italian, but not opulent in any wood and leather or velour way.
But the larger 1970s cars, despite their appeal to the technically aware through their ingenuity, thorough engineering and detailing and links to Lancias of old, and their undoubted appeal to the style conscious and huge brand enhancing potential of cars like the Gamma Coupe and Beta Monte Carlo (Scorpion), were commercial failures. In 12 years, just 15,000 Gamma saloons and 6,000 coupes were built; sales ended two years after production stopped such was the stock of unwanted cars. Linked to the failure of the Beta to recover from the corrosion episode and comparative success of the more openly Fiat based Delta, the bean counters at Fiat made the inevitable decision.
The brand that had first given us front wheel drive, monocoque construction, independent front suspension, five speed gearboxes, V6 and V4 engines (with just one cylinder head) and cars like the Flavia, Fulvia, Aurelia, Appia and Aprillia would now be offering Fiat based products across the range, from city cars to executive (E class) cars. The Gamma was succeeded in 1986 by the Thema, closely related to the Fiat Croma, Alfa Romeo 164 (by then part of the Fiat family) and SAAB 9000, and this was in turn succeeded by the Lancia Kappa in 1994.
The Kappa, launched as saloon in 1994, followed the same formula, though this time the recipe was only shared with Alfa Romeo, for the 166, which arrived in 1996. That hints at one of the issues for the Lancia – it could not be a sports saloon to avoid clashing with its cousin, so the focus had to be on luxury. Nothing wrong with that, and of course a perfectly familiar choice for many, but it does rightly or wrongly drive the image. Lancia were tasked with selling a car that didn’t visually match the Alfa Romeo 166 (few saloons do, frankly), and had a much staider, softer and older image. All things we know do not sell cars, even to staider, older drivers.
Style wise, this was a competent if unexciting execution of contemporary themes – it could just as easily carried a Fiat, Rover or Ford badge to be honest. Personality was not a major factor, to the extent that Lancia stated that the car was styled to have little “visual noise”, to be discreet and not brash. I think we can agree they succeeded but anonymous might be easier to explain. The styling was accomplished by IDEA, under Ercole Spada, a man with a varied portfolio that does not usually reference discretion but whose name is linked to much of Fiat’s 1980s and 1990s catalogue.
The engine choice was a complex mix of 2.0 litre and 2.4 litre petrol engines; some four cylinder, some five, some with a turbo, some not. The original four cylinder was the old Fiat Twin Cam engine first see in the mid 1960s but in 1998 it was replaced by the newer Pratola series. At the top of the range was the 3.0 litre 24V V6 more usually found under the bonnet of an Alfa Romeo 164 or 166. Outputs ranged from 146bhp for the 2.0 5 cylinder, 175 bhp for 2.4 litre and to 204bhp for the V6. There were also 2.0 and 2.4 turbocharged engines, offering up to 220 bhp in more tax efficient ways for certain markets. But you have to ask – if you want a stylish Italian saloon with one of the most charismatic V6 engines ever, you’d stop by Alfa Romeo. You’d see a 166, go weak at the knees, and sign…..
In 1996, Lancia offered an estate car, converted by Pininfarina and clearly based on the saloon, sharing the doors and rear lights, and clearly aiming at the style over capacity part of the market. Just over 9,000 examples were sold in six years, alongside 80,000 saloons.
The Coupe came in 1997, designed by the Centro Stilo Lancia and built by established coachbuilder Maggiora in Turin, and which differed much more from the saloon than the estate did. The wheelbase was shortened from 110 in to 102 in, the height trimmed by inch or so as well. Despite using the same basis back to the A pillars and the same windshield, the roofline was completely different and doors carried pillarless glass. The sweep to the rear echoed the classic Floride style of Lancias from the previous thirty years, and was capped off with Lancia Delta taillights and some unusual stainless steel trim lines. Many parts of this worked, but personally I think a more greatly raked screen could have helped a lot. Expensive to engineer I know, but it might have avoided some of the “Thunderbird after boot camp” look. YMMV.
The feature car was seen by Roshake in Budapest, Hungary and he has pinned it as a 1998 model. Possibly, it was first registered in Italy or Germany, the main markets for this, rather than Hungary, but I’d be speculating. It’s a 2.0 litre Turbo, so 217 bhp from the 5 cylinder engine and theoretically 150 mph. The handling of the Kappa, in all variants, is usually considered to be competent but with some roll; traction was good with a viscous coupling keeping the hard working wheels in line. The ride was smooth and refinement high but the interior was let down by some more anonymous style and cheaper plastics in more remote places.
In three years, Maggiora built 3200 (or 3600 depending who you ask) copies, and they were mostly sold in Italy, though some ventured over the Alps, notably Germany. All were left hand drive.
It was the first Lancia coupe since the Beta and Gamma were put out to grass in the mid 1980s, and also the last Lancia coupe. Many of us hope that it is not the last Lancia Coupe – somehow, the world is a better place with such cars.
Apropos of nothing, “Dedra” is the name of one of the villains in the recent “Andor” TV series, an ambitious intelligence officer who at one point arranges to torture someone via Space-Zoom.
The theory about it having been brought in from another coutry seems to check out, as the records say it was first registered in Hungary in 2004.
Also I just find this thing kinda dumpy looking, like both the front and rear melted and drooped down. The way too tiny looking wheels dont help either.
So, so ugly for a Italian luxury coupe. It’s father the Gamma Coupe was a work of art but let down with a drive train less reliable than a long range weather Forcast.
Today’s badge engineered Chrysler look better.
Thanks for this writeup – I was only vaguely aware of the Kappa at all (having never seen one), so now I know the full story.
And while I agree that the sedan and wagon are just painfully dull looking, I find this coupe to be generally attractive. I suppose an anonymous-yet-attractive coupe design is easier to pull off than the equivalent sedan, but for me it sort of works. Well, all except for the front end, which just seems to lack visual presence (not uncommon with 1990s cars trying to appear modern). Then again, as a 1990s Thunderbird owner, maybe I’m just predisposed to like these sorts of coupes.
Finally, while I continue to bemoan the lack of interior color in modern cars, that brochure image of the Kappa’s turquoise interior hurts my eyes – especially since it clashes with the wood trim. I’ll take beige, thank you.
I’m thinking I might choose the red – or is it pink? How nice to see a range of colours on offer, all contrasted with black rather than just being all black or a dark grey. But as you say, Eric, the blue with that shade of wood is a but challenging. Okay, dissonant.
The peculiar chrome treatment on the rear just looks disjointed and wrong. The styling itself doesn’t look particularly prestigious so much as anonymous. It doesn’t say anything. Perhaps it vaguely mumbles “luxury”, but in a very apologetic sort of way. Is that a reflection of nineties Italy? No way is it the looker some past Lancia coupes were. And, as Roshake says, the wheels are too small, making it look overbodied.
No sale here, I’m afraid.
I’m glad you mentioned the rear trim. At first, I thought the trunk was partially open, but no… it’s actually designed like that – both the chrome trim, and the rear fenders that stick ever so slightly above the rear edge of the trunklid.
I’m hope that rear treatment looks better in person…
Ah, Roger, a great one, thank you! As an Official Season Ticket holder for all things Lancia, that doesn’t mean I necessarily wear the team-branded rose-tinted glasses all the time, yet even their misses are sometimes triumphs in that this company seems to over and over again go from what were they thinking lows to dowdy whatevers to absolute knock them out of the ballpark hits. I do have the great advantage of being able to say I can never just walk by a Lancia, any Lancia, without gawking at it a bit or a lot or too much, the advantage bit being that I see them so rarely over here that it isn’t any great time commitment overall.
You’d probably have to have been seriously burned by an Alfa or two to consider the Kappa sedan over the 166, but if you’re a wagon man, well, then the Lancia stands a very sporting chance and coupes are generally an if you can and want to then you will and never mind the hoi polloi anyway so it’s got that going for it.
The wheels are a little small, the haunches a little too puffy, the interior could just as well be in an equivalent year Hyundai Sonata and the side profile looks a little like a random Peugeot styling exercise proposal. Still, it’s a Lancia, a company that hasn’t had a definitive mission in quite some time and yet clings on, so any sighting is a good sighting. (Except for the Chrysler Minivan one, that is.)
Fiat may be the only major automaker to rival GM for mismanagement of once esteemed brands. Unlike GM, however, Fiat took over Alfa and Lancia when both were bankrupt and hence damaged brands in need of major investment, which small car/small profit Fiat couldn’t afford to do. So like GM they platform shared to the hilt which forced sporty Alfa onto FWD Fiat platforms and engineering focused Lancia to be nothing but a dressed up Fiat with no technical innovations. I guess car lovers should feel lucky the Fiat didn’t also work their brand “magic” on Ferrari.
Lancia was bankrupt for the 2nd time in 15 years when FIAT took it over, with only 2 timed out products in its portfolio. The Gamma was the last “true” Lancia, a complete disaster in sales and design terms.
All those great rally Lancias (037, S4,Integrale) were developed and run by Abarth (names are Abarth series numbers), as were the endurance race cars of the 1980s. These are the cars on which modern Lancia ” heritage” is built, and the only thing on them from former times was the badge.
In terms of marketing, Lancia became an Italian Rover, which is probably the root of its latest failure.
Alfa was also at the end of the line when FIAT bought it from the Italian government. The first series 155 was a misfire, but once Alfa introduced the Fiat-based 16v engine they produced a series of outstanding cars: 15516v, 916, 156, 147. The brand also excelled in racing during the 90s. Alfa’s decline started with GM’s involvement and has still to turn round.
So, to summarize, without FIAT, Lancia would have died in 1969 and Alfa in 1989 and some excellent cars would never have been built.
Looks a bit like a Toyota Solara or such. Not exactly “soul-stirring”.
No the Toyota was better looking and properly slightly more reliable…
If it looks like a Toyota Solara, it’s one made of rubber, that got “overinflated.”
What is the name of that big hatchback looking sedan? (Not the Beta) The bottom right in the grouping of 8. Did Cadillac draw inspiration for the Celestiq from this??
That’s a Gamma saloon, not a hatch despite the looks.
Second down on the right is Gamma Coupe.
That Blue Raspberry interior color…
They got the proportions completely wrong – should have kept the 110” wheelbase of the sedan, as the rear wheels are too far forward.
I thought the whole point of coupes was to look better than the sedans they spring from?
On that point, would this be the greatest wheelbase difference between sedan and coupe versions of the same car? 8″/20cm is a pretty large bit to cut out.
Like Lancia Dedra, it definitely does not look like an Italian car. To me it looks like a Chrysler LeBaron 87 with European proportions.
Thing is, the Delta, Prisma & Thema did sell reasonably well and seemed to be turning Lancia around nicely.
So much so, they kept the Delta around alongside the Dedra, long after its blobby equivalent had been designed. Clearly, the rebodies lost the appeal.
It seemed to be the usual FIAT approach – launch a hit & then hang onto it far too long, because you don’t have the money/imagination to know what to do next.
The Rover comparisons are perhaps apt; they seemed to be aimed at a section of the market that was rapidly dying out.
Given Lancia’s illustrious reputation (especially in rallying) things could have been so different, had Alfa not got in the way.
Thing is, they were just as hopeless designing new Alfa Romeos, too.
Yes, they definitely get the GM award for Brand Mismanagement.
The Delta lived so long because it was a rather late developer. Delta was launched in 1979 as Lancia´s Ritmo/Strada but didn´t get any mild sporting GT version until 1982. The HF 4WD which started to build the Delta reputation debuted as late as mid 1985 (as did the image making S4). Almost all the Delta´s rally success came 1985-1993, mostly after GPA replaced GpB. Lancia made a lot of money selling special editions of the EVO Integrales late in the day but the basic car was past its sell by date. Agreed the replacement was too little too late.
The Dedra was not a bad car, based on the excellent Tipo which spawned several other successful variants. Alfa Romeo may have “got in the way” post 1989 because it was a similar proposition to Lancia, but a much stronger brand with more obvious sporting qualities,history and international reach. Wrong to say that the post Fiat Alfas were hopeless, from 1994-2006 Alfa had a briliant range, but lost direction when GM engineering input diluted the dynamics (159 and Brera). Alfa has declined ever since, latest CEO gives no real hope.
Without FIAT investment, all the other Italian brands would have died between 1967-2000, possibly including Ferrari (no Dino). Would you rather Lancia had just died bankrupt in 1969 and no Stratos, 037,S4, Integrale, Beta Monte Carlo Turbo, LC1 or LC2 had existed? The Fessia cars which bankrupted Lancia are rather pale in comparison to that FIAT-based rollcall. Honourable mention to Fulvia….
In the 21st century, losing its grip on the Italian market ,increased competition and some poor product decisions damaged FIAT´s ability as a global player, hence ill-starred alliance with GM and later merger with Stellantis, which probably holds too many ailing brands to resuscitate Lancia.
Very interesting article, thank you Roger. I’d forgotten the Kappa sedan existed – it’s such an anodyne thing. Not sure I ever knew there was a coupe version, and I definitely didn’t know about the wagon! The coupe styling is okay, but as others have noted, the wheels look far too small.
Me will be the only one from the comments who can sign off without hesitations : this Lancia Kappa coupe is a marvellous design . It has an instant’s automatically recognizable look no other bigger European brand could make gala of its appearance. The Lancia Kappas aren’t the cars for everyone’s massive average mentality . Ñ
“Style wise, this was a competent if unexciting execution of contemporary themes – it could just as easily carried a Fiat, Rover or Ford badge to be honest.” This is a subjective thing but I can pick out a Kappa at 700 metres or more. It is very simple but very distinct. I have to disagree. No Fiat or Rover would or could look this austere.
I´m probably fairly rare among CC readers as I have driven both. Most recently I drove a 2.0 saloon version; a long time ago I tried a coupé. The saloon is smooth and refined and incredibly spacious inside. The downside is a noisy starter motor and some oddly matched trim items inside. But it´s a nice and well-made car as is the Lybra which feels like a Mercedes (from before they went downhill). The leather is superb and detailed well, right down to the superbly tailored boot.
Note that Lancia did not invent FWD, IFS, monocoque chassis, nor V4 nor V6 engines, although the company was an early adopter of several of the above, the actual ideas had been pioneered elsewhere.
The best claim would be for the Lambda, which was a truly revolutionary car with its unitary type chassis than ( not monocoque). I don’t think there was a FWD Lancia until the Flavia in 1960. V4 and V6 engines actually existed before WW1, as did the Lancia style sliding pillar IFS.
Ref the Kappa, did any low volume car ever use so many engines in 3 different body designs ? I think that a 2.0 turbo version would use the 16v Delta Lampredi engine. The 5 cylinder Fiat engine was also used, but I thought it was only the n/a version.
I own a coupe.
20vt, leather, 100k km, rust free, had some hail damage, but i’m on it.
Also has the electric suspension, works well.
Never had any problems with it, this summer I will install the xenon lights, and thats all, waiting for history reg.
You have to watch it every day, and even the rear section will be “acceptable” and the whole form became “kinda nice”.
It’s a pretty car IMO, with brembo, and all the stuff.