Vintage AMS Review: 1976 Volkswagen Golf GTI — VW Hot Hatch Changes The Game, But Americans Don’t Get It

Cropped page from Auto Motor und Sport 15/1976, showing a silver 1976 VW Golf GTI cornering hard on a mountain road, with the headline "Test VW Golf GTI"

Although it had no equivalent in the U.S. VW line until 1983, I daresay most American enthusiasts are familiar with the original Volkswagen Golf GTI, the trend-setting “hot hatch” that profoundly reshaped the sporty car market in Europe. The West German magazine auto motor und sport (AMS) got their hands on the new sporty model around the time of its launch in June 1976. Let’s take a look at their first full test of a car AMS called a “Golf in sheep’s clothing,” which CC is pleased to offer in English translation.


Auto, Motor und Sport 15/1976, page 33, with headline "Golf im Schafspetz"

(The title on the page above reads, “Golf in Sheep’s Clothing: New sporty model with fuel injection.” The photo caption at the bottom of the page reads, “Golf GTI: Compact VW with 110 PS engine feels most at home in curves.”)

This road test by Klaus Westrup originally appeared in AMS 15/1976, cover-dated 21 July 1976. By that time, the editors of AMS had been waiting many months for the production version of the fastest-ever Volkswagen production car, having briefly driven a prototype at the Volkswagen works in Wolfsburg the previous summer (AMS 20/1975). Westrup began:

When the Golf GTI was presented at the Frankfurt Motor Show in the fall of 1975, fans of powerful compact cars were delighted. But those who wanted to buy the new model had rejoined too soon: the good thing still had to wait a while before it was ready for series production.

As the preview in AMS 20/1975 had explained, the Golf GTI was not part of the original plans for the Golf I, which went into pilot production in May 1974. The GTI, originally described as the Sports Golf, was conceived sometime in 1973 by a small group of enthusiastic engineers, including Herbert Schuster, Friedrich Goes, and Alfons Löwenburg, as an after-hours, off-the-books project to create a version of the Golf suitable for touring car competition.

Front 3q view of a silver 1977 VW Golf GTI parked on grass

1977 Volkswagen Golf GTI / Bring a Trailer

 

Volkswagen was deep in the red in 1974, struggling to reestablish its market position with an all-new line of water-cooled FWD cars. Considering the company’s shaky financial position, and given that the U.S. and many European markets were then reeling from the 1973–1974 OPEC oil embargo, VW management was not enthusiastic about the Sports Golf project when they finally learned about it. PR chief Anton Konrad was in favor, but VW sales and marketing were only grudgingly interested, and then only as a limited-production (5,000-unit) homologation special. According to AMS, even displaying the prototype at the IAA show in Frankfurt in September 1975 had been a hasty, last-minute decision, and Volkswagen cautioned the journalists who were allowed to drive early preproduction examples that the specifications hadn’t been finalized.

Westrup continued:

This development period has now passed. The Golf with the 110 PS injection engine of the Audi 80 GTE can now be seen in dealers’ shop windows and, with a recommended price of almost 14,000 marks, is not exactly a cheap item.

Price had been among the sticking points for the Sports Golf project. After the Frankfurt show, Volkswagen had suggested that the model would list for less than DM 13,000, but the actual price at launch in mid-1976 ended up being DM 13,850. That was a hefty 3,060 marks (around $1,210 USD) more than a 1.6-liter Golf GLS and 5,050 marks (roughly $2,000 USD) more than the basic 1.1-liter model, which probably had a lot to do with why the sales organization feared it wouldn’t sell.

Left side view of a silver 1977 VW Golf GTI parked on grass with a school in the background

1977 Volkswagen Golf GTI / Bring a Trailer

 

I assume this was another reason there wasn’t originally any serious consideration of bringing the Golf GTI to the U.S.: When the original Volkswagen Rabbit (as the Golf I was known in the States) first debuted, Volkswagen of America had priced it aggressively at just $2,999, but inflation and shifting exchange rates were making it very difficult to hold the line on price. Most Americans saw C-segment hatchbacks like this as dinky economy cars — what market could there be for a $6,000 Volkswagen, especially one that didn’t look much different from the $3,000 version?

Low-angle head-on view of a silver 1977 Volkswagen Golf GTI, showing the GTI lettering and red grille surround

Red grille surround, front spoiler, and grille badge were all that distinguished the GTI in the rear-view mirrors of slower cars / Bring a Trailer

 

Westrup continued:

“A Plain Suit”

From the outside, the most powerful Golf is strikingly inconspicuous. In contrast to some of its class competitors, you have to look more closely to be aware of its position in the speed hierarchy. It does have flared fenders, wide 175[mm] tires underneath, and a large front spoiler, but all these ingredients — although added to the bodywork after the fact — seem almost natural. If the basic normal Golf model looked like this, the average Golf buyer probably wouldn’t mind.

In this area, the VW stylists have undoubtedly succeeded in achieving the desired understatement. And when you open the doors, you find the seriousness of the exterior lines reaffirmed. Everything appears sporty and functional, but nowhere is there a detail that screams its sportiness.

In all likelihood, the “desired understatement” was driven more by cost limitations than aesthetic considerations. Volkswagen had originally planned to built only 5,000 of these cars, and minimizing tooling costs was undoubtedly a high priority for in-house design chief Herbert Schäfer. Italdesign chief Giorgetto Giugiaro, who designed the first-generation Golf, was not pleased about the tacked-on black plastic fender flares, but he acknowledged that they were a much less expensive way to accommodate the wider wheels than tooling for wider steel fenders.

Rear view of a silver 1977 Volkswagen Golf GTI, showing the black plastic fender extensions

1977 Volkswagen Golf GTI / Bring a Trailer

 

Westrup continued:

Compared to the basic Golf LS model, the quality and utility of the interior have increased considerably. The most important upgrade is the installation of excellently profiled sports seats with a cheerful check pattern. The author was able to convince himself of the seats’ special qualities during an 800-kilometer drive on French country roads. He has hardly ever sat so comfortably for so long in any other car.

The GTI also has a black dashboard; a speedometer with a range of up to 220 km/h [137 mph]; an oil temperature gauge, and a clock, both of which were located in the center console; a sports steering wheel with a plastic cover; and black velour carpets. The headliner and sun visors are also in this color — as is the gearshift knob, which in the GTI bears the contours of a golf ball and thus recalls the name of Wolfsburg’s most successful product.

Both the Tartan check upholstery and the golf ball shift knob were proposed by Volkswagen fabrics and colors designer Gunhild Lijequist. She later explained that she “wanted color and quality” rather than the usual black interior of contemporary sporty cars. Lijequist thought the plaid fabric gave the GTI “an element of British sportiness,” and admitted the golf ball was “a completely spontaneous idea,” adding a touch of whimsy to the interior. I must say for the record that I find both elements intensely tacky, but the golf ball shift knob did effectively table the tiresome debate about whether the “Golf” name referred to the sport of golf or to the Gulf Stream (as VW had originally insisted).

Dashboard of a 1977 Volkswagen Golf GTI

Sport wheel, golf ball shifter, center console with oil temperature gauge and clock, but no glove box lid / Bring a Trailer

 

Westrup went on:

It remains to be said that the GTI is also equipped with a rear window wiper and washer as standard, and that it is only available as a two-door model and only in two colors. The test car was painted silver metallic, and a dark red can also be requested.

Although Volkswagen originally indicated that the GTI would only be available in Diamond Silver or Mars Red, I believe black was also available very early — if not at launch, then very soon after.

In many respects, the original Golf GTI was a parts-bin special. The early test mules had used the carbureted 1.6-liter engine from the Audi 80 GT, which had 100 PS, but the production car shared the engine of the new Audi 80 GTE, which had some internal changes and traded the Solex carburetor for Bosch K-Jetronic mechanical injection, giving 10 percent more power.

Low angle front 3q view of a green 1976 Audi 80 GTE (B1) in front of an abstract multicolor wall mural

1976 Audi 80 GTE / Audi AG

 

Auto, Motor und Sport 15/1976, page 34, with comparison table and data panel for the 1976 VW Golf GTI

“A Powerful Engine”

Under the hood, the GTI is also tidy. Two things in particular catch the eye: the fuel injection (K-Jetronic) and an additional oil cooler, which is located next to the water cooler in the air flow.

The modifications to the engine itself are obviously not visible. The intake valves were enlarged and the combustion chambers were completely redesigned. They were relocated to the pistons (a so-called Heron head) and the compression ratio increased to 9.5:1.

All this enables the four-cylinder engine, also used in the Audi 80 GTE, to produce 110 PS (91.0 kW) [108 bhp] and a maximum torque of 14 mkg (137.3 Nm) [101 lb-ft]. This output in turn spurs on the sporty Golf, which weighs just under 900 kg [1,929 lb], to such an extent that hardly anything is left to be desired in terms of driving performance. A top speed of 185 km/h [115 mph] and acceleration from 0 to 100 km/h [62 mph] in 9.4 seconds — who would have thought just a few years ago that these would be the performance figures for a series-produced Volkswagen?

Their 9.4-second 0 to 62 mph acceleration time was actually a bit off VW’s claim of 9.0 seconds, but AMS bettered the factory’s claimed 113 mph top speed, so there wasn’t much to apologize for.

Fuel-injected 1,588cc EA827 engine under the hood of a silver 1977 VW Golf GTI

The 1,588 cc EA827 engine in the VW Golf GTI and Audi 80GTE had Heron heads, Bosch K-Jetronic, 110 PS DIN / Bring a Trailer

 

Eight years earlier, Opel had shaken up the West German market with the powerful Rallye-Kadett 1900, which had offered performance unheard of in its price class. The new GTI raised the stakes again, offering a 1.6-liter car with performance that equaled or exceeded that of rivals with bigger engines, including the latest 1.9-liter Kadett GT/E and the 2-liter Ford Escort RS2000.

B&W side view of a 1975 Ford Escort RS2000

1975 Ford Escort RS2000 / Ford Motor Company

Vintage press photo of the front 3q view of a white over yellow 1976 or 1977 Opel Kadett C GT/E coupe

1976 Opel Kadett GT/E Coupé

 

Comparison table ("Zum Vergleich") from Auto, Motor und Sport 15/1976, comparing the VW Golf GTI to the Golf LS, Audi 80GTE, Ford Escort RS2000, and Opel Kadett GT/E

Although it’s not listed in the table above, the all-around performance of the Golf GTI was also a formidable match for the new BMW 320i, which was substantially more expensive.

Westrup added:

All this happens without a ruckus and soon seems just as natural to the GTI driver as the widened fenders or the well-profiled Recaro sports seat. A feeling of reassuring superiority quickly sets in, especially as the fuel-injected engine also accelerates well in the lower rev range and — if necessary — requires little shifting. However, the GTI is not quite as flexible as the 75 PS carburetor model. From 40 to 100 km/h [25 to 62 mph] in fourth gear, the nominally weaker LS gets there in 16.7 seconds. The GTI takes two seconds longer — the result of the taller overall gear ratio.

Volkswagen did not yet have a five-speed transaxle at this time (a five-speed was added to the GTI in the fall of 1979), so to ensure that the GTI could take advantage of its extra power at higher speeds, the axle ratio for the standard four-speed was reduced (numerically) from 3.9 to 3.7. This was still rather busy (17.3 mph per 1,000 rpm in top gear), and it did cost something in top-gear acceleration.

Shifter and center console in a 1977 VW Golf GTI

Golf ball shifter, four-speed manual gearbox / Collecting Cars

 

However, the taller axle ratio did contribute to impressive fuel economy for a car with such performance. Said AMS:

One particularly pleasing aspect of the fuel-injected Golf is its fuel consumption. Although the compact saloon enters the sports car domain with its performance, it needs no more than a small car to achieve this lively performance. Getting by on 8.5 liters per 100 km [27.7 mpg] is not the slightest problem with the GTI.

The spec panel on the above page gives an overall test consumption of 9.9 liters per 100 km, which is 23.8 mpg (U.S. gallons). AMS recorded 24.8 to 27.7 mpg in short trips, 25.6 mpg on country roads, and 27.0 mpg on the Autobahn at around 68 mph — all very good for a car of this performance, although the GTI engine did require premium fuel. Also, with an 11.9-gallon fuel tank, overall range was modest when driving hard.

Auto, Motor und Sport 15/1976, page 36, final page of VW Golf GTI road test with B&W photos of the dashboard, seat upholstery, grille emblem, and injected engine

(The photo captions above read: “Sportiness in the interior with black dashboard”; “Sports seats with checkered upholstery”; “GTI emblem and wide fenders”; and “The GTI engine produces 110 hp with petrol injection.”)

Back seat of a 1977 VW Golf GTI, showing Tartan check upholstery, seen through the open driver's door with the front seat folded forward

Tartan check upholstery distinguished the GTI from less-sporty Golfs / Bring a Trailer

 

On this final page, someone on the AMS production staff appears to have put the subheading (“Ein Fahrwerk mit Reserven”) in the wrong place in the text — an embarrassing glitch. I’ve placed it where I think it was probably supposed to go for coherent text flow.

“Chassis With Plenty to Spare”

VW engineers accounted for the greater speed potential of the fuel-injected Golf with a series of chassis modifications. The GTI was lowered by 20 mm at the front and rear, it was fitted with 175/70HR13 radial tires on 5½-inch rims, anti-roll bars were installed front and rear, and finally there were upgrades in the deceleration department: the GTI has ventilated disc brakes at the front and a brake force regulator at the rear axle to prevent rear-wheel lockup during hard braking.

By the standards of later decades, the Golf GTI’s 175/70R13 tires sound ludicrously skinny, even if they did put more rubber on the road than the 145SR13 or 155SR13 tires on lesser Golfs or the early U.S. Rabbit. However, the smallish wheels and tires made a lot of sense for hot hatches this size, providing reasonable grip without excessive unsprung weight or short, stiff sidewalls. Bigger and/or lower-profile tires would have made it much harder to maintain decent ride quality, especially with the lower ride height and firmer suspension.

13-inch steel wheel on a silver 1977 VW Golf GTI

The early VW Golf GTI had 175/70HR-13 tires on 5½-13 steel wheels / Bring a Trailer

 

In any case, AMS felt the the combination worked exceptionally well:

Together with a complete re-tuning of the suspension, the result was consistently positive. The GTI is only slightly less comfortable to drive than the basic car, but offers more stability when cornering at speed. It is particularly astonishing how little the steering characteristics have suffered as a result of the 110 PS engine, and how smoothly and safely the most powerful Wolfsburg product can be driven on winding roads. Climbing an Alpine pass in the GTI is certainly one of the most exciting tasks a motorist can undertake.

The compact vehicle is also a joy to drive on the Autobahn. Wind noise is low and the suspension remains comfortable for a car of this size, which results in very satisfactory overall comfort. However, it must be said that the normally precise straight-line stability of the GTI diminishes somewhat in the high speed range; from 170 km/h [105.7 mph], the Golf feels “light” at the front, which indicates a considerable amount of lift despite the spoiler.

Volkswagen claimed that the front spoiler on the Golf GTI reduced front-end lift by about 65 lb at 100 mph, which was evidently not enough. Since none of the lesser Golf or Rabbit models were capable of such speeds (VW claimed a top speed of 97 mph for the carbureted Golf LS), I assume high-speed aerodynamics had not been a major design priority for the standard Golf/Rabbit.

Front suspension and engine of a 1977 VW Golf GTI, viewed from behind and beneath, with the car on a hoist

The original Golf GTI had a simple MacPherson strut front suspension, with a rear torsion beam and front and rear anti-roll bars / Bring a Trailer

 

Westrup nonetheless concluded:

However, this does not change the fact that the GTI is one of the most harmonious models in the category of sporty small saloons. It is therefore not difficult to promise it a favorite role in this circle. After all, anyone who sees the new Golf GTI as the true successor to the small BMW is certainly not entirely wrong.

Whether or not anyone compared the GTI to a 320i or the outgoing BMW 2002tii, European buyers responded with enthusiasm: Volkswagen built 10,366 Golf GTIs in 1976, twice as many as originally planned, followed by 31,746 in 1977 and 42,293 in 1978. In its best year, 1981, VW sold 72,394 LHD GTIs, plus 3,834 RHD cars for the UK. This wasn’t a huge chunk of European Golf sales (VW sold more than 527,000 Golfs in 1976 and around 800,000 in 1981), but it was a very healthy total for a European sporty car, especially one that didn’t cost much to produce.

Rear view of a silver 1977 VW Golf GTI parked on grass

Rear windshield wiper/washer were standard on the Golf GTI / Bring a Trailer

 

It was the latter point that made the hot hatch a killer app in the European market. Sports cars and sporty coupes with their own body shells (including the Golf’s Scirocco cousin) cost more to build, so they cost more to buy, which made them a harder sell for European buyers. Souped-up B- and C-segment hatchbacks were a different story: Not only were they more affordable — in 1976, a German Golf GTI cost little more than the much less powerful VW Scirocco TS — they gave up much less in utility. If you could tolerate a stiffer ride, slightly higher fuel bills, and elevated insurance rates, a Golf GTI was about as well-suited for all-around family car duty as a lesser Golf, making it a practical choice for a single-car household. At the same time, it was capable of humiliating a variety of sportier-looking cars, including some that cost a lot more.

1976 German magazine ad for the VW Golf GTI, with a photo of a red GTI on the road and the headline "In 9 auf 100"

1976 German magazine ad — the headline (“To 100 [km/h] in 9 [seconds]”) refers to its claimed performance

 

American sporty-car fans who were aware of the European Golf GTI could only stare longingly in the general direction of the Atlantic Ocean. By 1970s standards, the U.S. Rabbit was reasonably spry, at least with gasoline engines, but it wasn’t in the same league as its hotter European cousin. The 1977 Rabbit offered the injected 1,588 cc engine, but it was de-tuned and emissions-controlled to 78 hp, down 30 horsepower from the GTI, in a car that weighed about as much. (The additional equipment of the GTI seems to have more or less equaled the additional weight of the U.S.-spec bumpers, door beams, and emissions gear.)

For 1983, Volkswagen of America belatedly introduced a Rabbit GTI, which sold an impressive 44,449 units before the end of Golf I/Rabbit I production, despite being up about 200 lb and down some 20 bhp from the latest European Golf GTI 1.8. This was enough to earn the GTI a spot in subsequent U.S. Golf lineups, although the GTI has only ever been a niche item here.

Low-angle front 3q view of a Cashmere White 1983 Volkswagen Rabbit GTI

1978 Volkswagen Rabbit GTI / Bring a Trailer

 

Assigned from the damage Volkswagen had done to its own reputation with its various poor marketing choices and appalling repair record (the number of times I have personally been stranded by Golf I and Golf II derivatives is more than I can ever forgive, and parts and service weren’t cheap), U.S. buyers never stopped seeing three- and five-door family hatchbacks as cheap and downmarket. The VW GTI is still available here, and has a devoted cult following, but it’s remained a marginal seller: Volkswagen of America sold only 11,072 of them in 2024 (plus 4,196 of the related Golf R), and that was up almost 50 percent from 2023.

High angle rear 3q view of a Cashmere White 1983 Volkswagen Rabbit GTI with sunroof

1978 Volkswagen Rabbit GTI / Bring a Trailer

 

Since Americans have never been crazy about hatchbacks, the hot hatch never really caught on here as it did in some other markets. In that respect, you could say that even when we did get the GTI, we still didn’t get it.

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