Vintage Car Life Review: 1970 Chevrolet Chevelle SS396 – Bruiser With A Glass Jaw

Car Life, January 1970, page 30, scanned B&W front view of a 1970 Chevelle SS hardtop on a drag strip, with a fifth wheel attached to the rear. The words "CAR LIFE ROAD TEST" are superimposed in green in the upper left, with the title "CHEVELLE SS396" below the photo

The 1970 Chevrolet Chevelle SS396 offered a complete performance package with image, name recognition, and the power of the vast Chevrolet dealer network. There was only one problem: As Car Life found in this January 1970 road test, it just wasn’t very fast.

Front 3q view of a white 1970 Chevelle SS 396 hardtop parked outside under a blue sky

1970 Chevrolet Chevelle SS396 / Pastandpresentmotorcars via Hagerty Marketplace

 

The Chevelle SS396 arrived in 1965, initially as a pricey limited-production option package (RPO Z16). It went mass-market for 1966, and quickly established itself as one of the major players in the intermediate Supercar game. Curiously, except for the early Z16 cars, most contemporary road tests found the SS396 to have only average performance in stock form, and its handling and braking were not great even by the standards of the time. However, the performance potential of the hot Turbo-Jet 396 engines was considerable, and it was a Chevrolet, which made it a force to be reckoned with in this segment.

Car Life, January 1970, bottom half of page 30, first three columns of Chevelle SS396 road test with the heading "The best-selling Supercar isn't the quickest. But it looks tough. And it's kind to women and children."

Car Life began:

SEE THAT BRUISER over there, the one with the bulging shoulders, broken nose and HARD LUCK tattooed on his knuckles? He’s a devoted family man, brings home puppies he finds abandoned in the road and has a glass jaw. But he looks so mean, when he talks, people listen.

As the politician-peddlers say, it isn’t what you are, it’s what projects. The Chevelle SuperSport [sic] 396 projects. While Ford rules NASCAR and Plymouth concentrates on the drags, the Chevelle moves out of showrooms everywhere.

It always has, and it will in 1970.

By the end of the 1969 model year, aggregate Chevelle SS396 production had reached 284,370 units, plus the 201 1965 Z16 cars. The GTO had been stronger overall, selling 338,639 units from 1966 to 1969, but Pontiac’s bag of marketing tricks was getting stale by the end of the ’60s, and the vast Chevrolet sales network and sheer marketing muscle counted for a lot. For 1969, the GTO had fallen behind both the Plymouth Road Runner and its Chevrolet cousin. (If you combine the sales of the Road Runner and the pricier GTX, Plymouth actually came out on top, selling more than 100,000 B-body intermediates for 1969, but on a model for model basis, the Chevelle SS396 narrowly edged out the Road Runner.)

Left side view of a 1970 Chevrolet Chevelle SS396 hardtop

In 1970, a Chevelle/Malibu hardtop was 197.2 inches long on a 112-inch wheelbase, 4 inches shorter than the four-door sedan / Pastandpresentmotorcars via Hagerty Marketplace

 

The original Z16 Malibu SS396 had been a complete package: heavy-duty frame, heavy-duty suspension with front and rear anti-roll bars and wider wheels, quicker steering, and bigger brakes as well as the big engine. Chevrolet had dropped most of those extras for later years in the interests of lower price, but the 1970 was a return to the original concept:

The SS396 is a complete bill of fare. Chevrolet invented the cafeteria system, where the customer meandered down the line, picking an engine, a suspension option, brakes, trim, tires, etc. But it confuses the salesmen, or the computer or something, and the factory is edging away: Order the dinner and you get the salad and the vegetables whether you want them or not.

But eat, eat! It’s all good. With the SS396 comes what used to be the F-41 suspension; stiffer springs, firmer shocks and a rear anti-roll bar. And power-assisted front disc brakes, 7-in.[-wide] wheels, and F70 belted-bias tires. Transmissions are either the wide or close-ratio four-speed manual or Turbo Hydra-Matic.

The F41 suspension was actually still available as a regular production option for the rest of the Chevelle line in 1970 — it was just included as part of the $445.55 SS396 package. This price did not include the four-speed or TH400 automatic, although you had to order one or the other.

For 1970, Chevrolet had actually bored out the 396 cu. in. (6,488 cc) Turbo-Jet 396 to 402 cu. in. (6,587 cc), but the “396” designation had such name recognition that they were loath to give it up. So, while the milder 330 hp LS3 version offered on other 1970 models was now called Turbo-Jet 400, the more powerful L34 version in the SS396 was still advertised as the Turbo-Jet 396, and you had to read the specifications to find its actual displacement.

Closeup of the ZL2 Cowl Induction hood of a white 1970 Chevrolet Chevelle SS396 with black stripes

The 1970 ZL2 Cowl Induction system opened only at full throttle / Pastandpresentmotorcars via Hagerty Marketplace

 

Car Life‘s test car had the ZL2 “Cowl Induction” hood, which was only available with the SS package, for an extra $147.45:

The cold-air scoop looks like the ones on last year’s Corvettes and Camaros, but it’s not. The emissions controls tightened, remember. When an engine is working, as in full-powered acceleration, it’s cleaner than at idle, cruise or deceleration. So Chevrolet heats the air most of the time. The cold air only comes in when the accelerator is floored. The trap door is held shut by engine vacuum. When it drops, the door opens. It probably adds some power, and kids love it. (The Chevrolet people think the Plymouth equivalent, controlled from the dashboard, is too childish for words.)

Regarding the tightened emissions standards: The initial California and federal emissions standards for carbon monoxide and hydrocarbons were based on exhaust fraction as a percent or parts per million, which had given bigger engines an edge. For 1970, the standards were restated in terms of total emissions weight per vehicle mile, which effectively reduced the carbon monoxide and hydrocarbon limits by roughly one-third compared to the original federal standards.

Car Life, January 1970, page 31, second page of Chevelle SS 396 road test, with a B&W photo below the text showing the rear 3q view of the car with a fifth wheel attached to the rear bumper

In straight-line performance, the SS396 disappointed:

There’s the bulging shoulder and tattoos. The glass jaw is that the SS396 doesn’t go very fast. Falls out of the Supercar class, in fact. It’s picked up some weight, like it’s a 3900-lb. Intermediate, but the SS396 never has been quick in street trim. We tested one in 1968. with performance gearing, four-speed and the 375-bhp version of the 396. and it barely made it into the class. We expressed disappointment then, and sales went up. so we have no qualms about expressing disappointment now.

The 396 is a good engine. The 350-bhp version isn’t highly tuned, and it’s smooth and all that. Compared to the average car. the test SuperSport is fast, indeed. But it won’t keep up with the competition, and the ads say the competition has a hard time keeping up with the SuperSport.

Car Life‘s informal definition of a “Supercar” was an intermediate with a big engine, capable of running the standing quarter mile in 15 seconds or less. The SS396 was still an intermediate, technically, and it definitely had a big engine, but its best quarter mile ET was 15.5 seconds, going through the lights at 90.42 mph. This made it 0.4 seconds slower than the AMC Javelin SST 390 Car Life had tested in the previous issue. The Javelin was a half-second quicker to 60 mph too — the Chevelle could only manage 0 to 60 in 8.1 seconds.

 

Chevrolet didn’t publish net ratings for its hot engines in 1969 or 1970, but the AMA specifications reveal no significant changes in valve timing, carburetion, or compression ratio. However, the GM A-body cars had gotten steadily heavier. The 1965 Z16 had had a curb weight of 3,650 lb; the Car Life test car weighed 3,990 lb. Granted, the 1970 car had air conditioning, power windows, and Turbo Hydra-Matic, but even with comparable equipment, it was still around 200 lb heavier than the ’65. While the editors didn’t explore this question, I also suspect the revised ZL2 Cowl Induction system was no longer worth much except as a conversation piece.

Car Life laid some of the blame for the car’s lackluster performance on the transmission, which didn’t seem well-matched to the engine. Usually, this was a strong point of Turbo Hydra-Matic, but the test car shifted harshly in casual driving and lethargically on the track. “Possibly the transmission behind the SS396 isn’t convinced it’s supposed to be part of a Supercar,” they complained. Another factor was that Chevrolet had cut way back on axle ratio options for 1970: The sole cataloged axle ratio for the Turbo Jet engines on the A-body was now 3.31, which would not do for serious drag strip work. On the other hand, the lighter, more powerful Z16 had also used a 3.31 axle, and did just fine with it.

Incidentally, the significantly hotter 375 hp L78 engine was still available on the SS936 in the early part of the 1970 model year. It was expensive (an additional $250 with cast iron heads, a painful $647.75 with the L89 aluminum heads) and doesn’t seem to have been promoted or advertised. A dealer letter dated October 30, 1969 said the L78 and L78/L89 options were “in the process of being cancelled and further order orders for these options should not be submitted,” although a few cars were built as late as December.

Rear axle of a 1970 Chevrolet Chevelle SS 396 with F41 suspension and rear anti-roll bar, viewed from below with the car on a hoist

The SS package now included the F41 suspension, with a rear anti-roll bar / Pastandpresentmotorcars via Hagerty Marketplace

 

The earlier Car Life test of a 1969 Caprice with the F-41 suspension package had been very favorable, especially given its size, but the Chevelle didn’t fare nearly so well, despite being a whopping 425 lb lighter:

The handling has the aspect of falling into a time warp. Here you come, into the corner at speed. Crank the wheel, and the front end goes straight, carried away by the weight in front. Just like a 1964 Chevelle. … Nor is the F-41 as good on the Chevelle as it was on the Chevrolet Caprice. That was a larger, heavier car. with better balance, so it had less initial understeer to overcome. But it’s worth having. In town, where the switch from straight to corner isn’t so abrupt, there is no feeling of plow. And the ride was comfortable, which wasn’t the case with the last SS396. where the handling package was limited to stiffer springs. A limited-slip differential would have been nice, too, for applying power coming out of turns.

Although it was lighter than the Caprice, the SS396 was more nose-heavy: With only the driver aboard, it had 58 percent of its static weight on the front wheels. Also, despite the wider wheels, this was a lot of car for F70-14 tires. The Caprice had had G70-15 tires on 15-inch rims.

Rear view of a white 1970 Chevrolet Chevelle SS 396 hardtop with black stripes

Semi-fastback styling makes the Chevelle look narrower than it is from the rear — it’s 76 inches wide, excluding mirrors / Pastandpresentmotorcars via Hagerty Marketplace

 

Car Life, January 1970, page 32, with inset B&W rear 3q photo of the Chevelle SS396 above the text and the first half of the data panel below

With front discs now standard on the SS package, braking, previously a sore point, was much improved. The Chevelle manage a decent deceleration rate and an 80 to 0 stopping distance of 259 feet, “about 50 better than average,” although the brakes still faded quite a bit as they got hot.

Rear 3q view of a white 1970 Chevrolet Chevelle SS 396 with black stripes, with a lagoon and a fountain in the background

Even with the F-41 suspension, the SS396 understeered heavily, but it had decent brakes / Pastandpresentmotorcars via Hagerty Marketplace

 

The Car Life editors were pleased about the Chevelle’s ergonomics, although not the sparse instrumentation:

The dashboard is the only place Chevrolet hasn’t concentrated on image. The standard SS396 doesn’t have any gauges except fuel. Makes sense, in that the engine sounds wound up when it is, and warning lights are more apt to be noticed. It’s just some thing we were surprised to see.

Chevrolet offered an easy fix for this problem in the form of the U14 special instrumentation option, which included a tachometer, a water temperature gauge, and an ammeter (although curiously not an oil pressure gauge). Given how heavily optioned the CL test car was, I’m a bit surprised that it didn’t have this $84.30 package, but such were the mysteries of the press fleet.

Dashboard of a 1970 Chevrolet Chevelle SS 396 with center console and console-mounted Turbo Hydra-Matic horseshoe shifter

Unlike the Car Life test car, this one has the special instrumentation package, with a tachometer and gauges for coolant temperature and amperage / Pastandpresentmotorcars via Hagerty Marketplace

 

Car Life also registered mixed feelings about the seats:

One tester did wish that the people involved hadn’t been quite so taken with lay-down racing seats. Too much backrest rake, he said. The other testers like plenty of rake.

I’m with the first tester on this one, and I remain puzzled why American automakers were so reluctant for so long to offer seats that adjusted for rake.

Front seats of a 1970 Chevrolet Chevelle SS 396 with black vinyl trim, bucket seats, and console, viewed through the open driver's door

Strato-Buckets were standard with the SS package, but the console was $53.75 extra / Pastandpresentmotorcars via Hagerty Marketplace

 

I am somewhat puzzled by the prices listed on the data panel. Starting from the listed base price of $2,709 (for the Malibu Sport Coupe) and adding the listed equipment plus additional items pictured but not mentioned (vinyl roof, tinted glass, center console), I get a total of around $4,500, over $400 less than the $4,926 as-equipped price listed. (Their price for the Turbo Hydra-Matic is also wrong: I think they inadvertently listed the price of the heavy-duty THM specified with the bigger LS6 engine; the April 1970 price list says the TH400 was $221.80 with the L34 engine.)

Front view of a white 1970 Chevrolet Chevelle SS 396 hardtop with black stripes

1970 Chevrolet Chevelle SS396 / Pastandpresentmotorcars via Hagerty Marketplace

 

Car Life, January 1970, page 33, with B&W photos of the dashboard, engine, and Cowl Induction scoop in both open and closed positions, above the second half of the Chevelle SS396 data panel

Car Life didn’t actually dislike the SS396, but they didn’t think it was much of a Supercar. What was it, then?

With the handling package, brakes, etc., the SS396 makes a fine family car. As long as nobody asks it to step outside, the tattoos will mean more than the glass jaw.

Chevrolet fans may be reading this muttering, “What about the SS454? They should have tested the SS454.” As the text explains, the 454 cu. in. (7,443 cc) engine was not yet available at the time of this test, and Car Life was somewhat exasperated with Chevrolet’s approach to to the whole matter:

Where’s the 454? It’s out there somewhere, as we’ve been told by people who learned from Chevy’s sales brochures that the engine will be offered later in the year. There was such a car on display at the magazine showings, but between that and our new-car issue, Chevrolet asked us to suppress any mention. You promise to keep the host’s secrets or you don’t get in the gate, so we kept quiet. So Chevrolet put the secret into the sales pamphlets.

Front 3q view of a Fathom Blue 1970 Chevrolet Chevelle SS454 hardtop with white stripes and the ZL2 Cowl Induction hood

1970 Chevrolet Chevelle SS454 LS6 / Mecum Auctions

 

Late in the model year, Car Life finally got their hands on a Chevelle SS454 with the solid-lifter LS6 engine and a colossal gross rating of 450 hp. It had a four-speed manual and no air conditioning, which saved some weight. However, its performance was still disappointing, hampered by sub-optimal gearing and totally inadequate tires that couldn’t handle the engine’s torque without going up in smoke. Car Life concluded, “it’s fair to say the Supercar as we know it may have gone as far as it’s going.”

Right front fender, styled wheel, and SS 396 emblem of a white 1970 Chevrolet Chevelle SS 396

F70-14 tires on 14x7JJ styled sport wheels were part of the SS package / Pastandpresentmotorcars via Hagerty Marketplace

 

The sales figures bore that out. SS396 production for 1970, including El Camino, was 53,599 cars (including 2,144 with the hotter L78 engine), a big drop from 1969; the SS454 accounted for a further 8,773 units. Cars like this were getting very expensive, and the insurance surcharges on performance cars were brutal, so if you liked the look and weren’t too concerned with the glass jaw, you could save yourself a lot of money sticking with the 350. Chevrolet apparently realized that, and starting in 1971, you could order the SS package with any engine except the six and 307.

Related Reading

Curbside Capsule: A Pair Of 1970 Chevrolet Chevelle Super Sports – An Apple A Day (by Joseph Dennis)
CC Capsule: 1970 Chevrolet Chevelle SS 454 – Some Kind Of Wonderful (by Joseph Dennis)
Chevelle SS or Malibu SS? – An Overview of Chevrolet’s Intermediate Super Sport (by Vince C)
Vintage Car Life Review: 1965 Chevrolet Chevelle Malibu SS396 Z16 – “First Of The Red-Hot Malibus” (by me)
1965 Chevelle SS396 Z16: 201 Built, And A Common 396 Engine Misunderstanding Finally Resolved (by Paul N)