CC And Vintage Review: 1969 Dodge Dart 2-Door Hardtop – Swinger Or Solid Citizen?

(first posted 10/29/2018)        I was getting gas at my usual station this weekend, when I saw an unusual olive green sight: a pristine 1969 Dodge Dart 2-door hardtop.  This particular specimen was a “Custom,” one of the new model designations that arrived for 1969, along with the notorious “Swinger” nameplate.  So what exactly was this Dart: solid citizen or wild child?

First, let’s start with the Custom.  It carried the familiar Dart lines that had first appeared for 1967, albeit freshened with some new trim.

The grille and parking lamps were reworked.

Rear trim and tail lights were slightly tweaked.

But the 2-door hardtop profile was very familiar.

Including the very attractive curved rear glass backlight.

This particular car was in very good shape, other than for some very minor rust spots along the roof drip moldings and at the forward edge of the hood.

The rockers and quarter panels were rust free.  And the period Mopar details are plain to see, from the leaf springs in the rear to the sliver of the body-colored wheel rim visible under the full wheel covers. Not likely an Illinois car from birth, despite the current home….

The presence of optional air condition–a $361 ($2,560 adjusted) option and therefore likely rather rare on a Dart in 1969–indicates that this may well have originally been a Southern or Western car.

No matter the original point of sale, the green interior and Medium Green Metallic exterior were probably common sights for Darts of this era.  Safe and sedate colors for a safe and sedate car.

The rear shows the two-tone green-on-green vinyl in all its glory, plus gives a hint at the potential owner: a yellowing copy of The Wall Tree Journal, an ice-scraper and some anti-freeze label this car as perfect for a pragmatic type.  Sorta like an accountant named Stanley.  Just seems to fit the car and the color.

Dodge, however, was still trying hard to add some pizzazz to its compact car line.  In addition to the performance-oriented GTS and GT models, there was a new name for the lower-priced 2-door hardtop offering: Swinger.

The name was a bit odd, especially for the Dart.  The dictionary defines a “swinger” in one of two ways:

  1. a lively and fashionable person who goes to a lot of social events
  2. a person who engages in group sex or the swapping of sexual partners

At best, the name was a bit like an Austin Powers–a goofy nerd trying to be sexy.  At worst, it would be as if today’s Dodge came out with a trim package for the Journey called the Tindr.

Never mind the name, how was the car?  Road Test Magazine took a Dart Swinger for a spin in ’69.

This particular “Swinger” was safe for daily duties, offering innocuous transportation in the best American compact car tradition.

All the typical Mopar virtues and vices were present and accounted for: robust 318 V8, (barely) adequate brakes and handling that was relatively benign under the most undemanding daily driving conditions, though capabilities were subpar when put to the test in more challenging situations.  No thrills, no chills (if you were lucky).

Quality of the brand new Road Test car was decent enough, though somehow the testers managed to rip-off a door armrest (?!?!).  Pricing was decent enough too, with an as-tested price of $3,099 ($21,975 adjusted).  Dependable, fair value and a smidge dull.  Certainly no match for Chevrolet’s swoopy Nova or Ford’s iconic Mustang from a style standpoint.  Hardly the first choice for a “swinger.”

But a good choice for Mopar economy buyers.  Dodge did not break-out complete production numbers by body style for 1969, so its hard to determine exactly how many Swinger and Custom hardtops roamed the roads,  But we do know that total Dart sales for the year came to 197,700 units, and represented about 1/3 of Dodge’s total sales volume.  And no doubt most of these cars went to pragmatic souls–and a few even made it to survivor status like my gas station find.  Just leave the “swinging” to someone else….