Vintage Review: 1966 Dodge Charger – A Better Marlin

I’ve always had mixed feelings about the 1966 Charger, and this review confirms I wasn’t the only one. It was something of a hodgepodge of stylistic elements that didn’t quite click; a Coronet with a big long fastback grafted on, hidden headlights and an upgraded interior. That was a concept that had failed miserably with the 1965 Rambler Marlin. Of course Dodge wouldn’t have known that when it was planning the Charger, but they must have been sweating a few bullets during 1965.

Car and Driver tested the new Charger equipped with the optional 383, and they mostly liked it. But they questioned just what the Charger was supposed to be, since it clearly wasn’t an all-out performance car given its standard mild 318 V8. What their preference would have been is for the Charger to have the soon-to-arrive street hemi standard, so as to really show the GTO and SS396 and such who was top dog; a genuine charger.

The sudden reappearance of the fastback started with the 1963 Corvette Sting Ray, and quite brilliantly so, as it was of course reflecting the common use of fastbacks on sports-racing cars, although with its own distinct tapered style. The 1964 Barracuda was the first copycat, adapting something of an enlarged version on a Valiant, with decidedly less than stellar results, both stylistically as well as in its sales. But suddenly the fastback was the new cool thing. But there was a fundamental problem, stylistically.

The fastback originated in the early thirties on streamliners, and as applied on production cars, like the 1951 Pontiac on top, these cars had quite short rear overhangs, allowing for a fairly steep angle of the sloping back. Also, the high roofs on these older cars also contributed to this. The fastback looked balanced and the proportions were right.

But that was not the case when a fastback was grafted on to these large 1960s cars with long rear overhangs. Their fastbacks were too steep and too long. They may have been flashy, but they just weren’t really good design. The Charger’s was a bit better than the Marlin’s, but it still lacked a cohesive design and betrayed what they were: something tacked on.

C/D was a bit more generous: “the artistic challenge of placing a streamlined fastback on a 117″ wheelbase is not inconsequential and Dodge Chief Stylist William Brownlie and his staff were generally successful in pulling it off.” But C/D noted that there were angles from where it looked less than great. C/D goes on to say “a cynic recently described the Charger as a ‘good-looking Marlin’, but that isn’t fair.” Well, I think it is fair, and rather spot-on. Let’s keep in mind that this was all hot new stuff, which quickly didn’t look so hot just a couple of years later when the big fastbacks were mostly gone.

The ’65 -’66 Mustang fastback was almost too short, but the ’67 nailed it. Its short tail and proportions successfully captured the look and feel of the sports racing cars of the time, like the Ferrari GTO and others, as well as Ford’s own GT-40. And of course the 1970 Camaro (and Firebird) took that to the next level. These are the right size cars for fastbacks, not 203″ long American sedans.

Car and Driver doesn’t come right out and say that the Charger is just a Coronet with a wig and hidden headlights, but they get close to it, pointing out that when the Charger’s headlights are open, it looks very much like a Coronet from the front.

The 1968 Charger fixed that issue very successfully, as well as the fastback, by making it shorter and a tunnelback, the latest stylistic fad then. It was still obviously a dressed-up Coronet, but suddenly it really worked visually. And sold like crazy. The ’66 Charger sold a disappointing 37k times; the ’67 slipped to 16k units; then the new ’68 shot up to 96k sales. Consumers now really liked what they saw.

Another nit: C/D did not like the fussy wheel covers and fake spinners that tried to look like some sort of ’50s mag wheel. They specifically recommended that Dodge offer genuine sport wheels, like these which they did starting in 1967. Full wheel covers on performance cars looked hokey and old-school.

 

The ’66 Charger’s interior featured a full-length console, limiting seating to four. It looked good, but the rear seats were deemed uncomfortable. This arrangement was obviously not a hit, as it was dropped in ’67 for a regular back seat, and the front seat was a split bench with fold down armrest; buckets and console were optional. That’s essentially what would be carried over into 1968. Chrysler realized quickly that the Charger was not a viable Thunderbird or Riviera competitor.

The dash was also from the Coronet, but had four big flashy round dials for instruments. C/D would have preferred three of four simple round instruments, as in the Corvette. Chrysler still had a thing for space-age instruments, but that soon passed.

The tested Charger had the 325 hp 4-barrel 383 and Torqueflite automatic, a combination that had been universally praised in many reviews since it became available. Not the ultimate performance engine from Chrysler, like the hot 413 and 426 wedges, but a very balanced package. But somewhat curiously, C/D was not quite as enthralled this time around; they felt the engine lacked the “potent throb” and “fiercer feel” that the 383 provided when hooked to a manual transmission, apparently due to different ignition timing. “...we failed to get terribly turned on with the car…it wasn’t that we disliked it, it was just the fact that we’d been there before —in an ordinary Coronet“.

Acceleration was good but not outstanding: 0-60 in 7.8 seconds, and the 1/4 mile in 16.2 @88 mph. Handling was up to the usual Mopar standards, and it was a competent all-round car, but the again, “why shouldn’t it be, the Coronet being what it is.

What C/D missed was the 426 hemi, which would become available later in the model year. They were looking for excitement, and wanted to see the Charger be the flagbearer for the new street hemi. Now that would have made the Charger really special, and not just a Coronet with a few accoutrements. But were they suggesting that the Coronet should not get the hemi?

 

What C/D rightly points out that the Charger, priced starting at $3,100, would be more expensive than the hot-engine pony cars but competitive (price wise) with the hot muscle cars, like the GTO, SS396, Fairlane GTA, etc.  But the problem was it came standard with that wimpy 318, and even the 383 wasn’t quite up to the task either.

It’s a curious thing: Chrysler had for so long been at the forefront of performance cars, but in 1966 they still didn’t have a single true complete performance car a la GTO and such. Sure, you could usually create a competitive car with the right options, but the Dodge R/T and the Plymouth GTX, with their standard 440 engines and optional hemis would not arrive until 1967, a full three years after the GTO. That was a mistake, and it’s clear that C/D was expecting the Charger to be that car. It wasn’t.

C/D’s final line: “Please hurry up with that Hemi.”

 

Related CC reading:

Curbside Classic: 1967 Dodge Charger – Chrysler’s Marlin

Cohort Capsule: The 1966 Dodge Charger Makes Its First Appearance At CC

Curbside Classic: 1965 Rambler Marlin – The Rambler Classic Shows Up With An Expensive Bad Wig And Gets Laughed Off The Stage