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(first posted 9/10/2018) Once billed as GM’s “We Build Excitement” division, to many who grew up during the brand’s wonder years, Pontiac will forever rank high in their memories as a builder of muscle cars and performance-minded everyday cars of the 1960s-mid 1970s, and the wonderful Fitzpatrick/Kaufman promotional artwork that went along with it.
The original Gran Am was indeed a product of this golden age of Pontiac, first appearing in 1973 as a premium luxury/performance companion offering to the Pontiac LeMans. A product that actually brought excitement and specialness to the table, this is the idea of Pontiac that so many enthusiasts remember, cherish, and embrace. Nonetheless, to those of us born just a bit later, the perception of Pontiac can be quite different.
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