Vintage Snapshots: Corvairs And Their People In The ’60s-’70s

Text by Patrick Bell. 

The Corvair suffered a complicated life during its decade as part of the Chevrolet family.  It was introduced in the ’60 model year as an import fighter and compact.  It missed the mark as Americans showed they wanted a miniature version of Detroit’s standard size cars, not an Americanized foreign style.  But it did find some favor as a sporty compact and it helped develop the market that led to the ponycar.

My parents bought a well used ’63 Monza Club Coupe in the summer of ’68 as a temporary replacement for a ’62 Studebaker Lark that threw a rod bearing, as my dad did not want to take on a car payment.  They kept it about a year, and spent about what they paid for it keeping it on the road.  During the spring of the next year, it became the first car I drove, so my memories of it are fond for that reason.  It was a four speed, and I still recall the trouble I had getting used to the clutch.

Our first image today is a ’61 700 that could have been either a coupe or sedan, it is hard to tell from this angle.  It looked close to new, had a ’61 issue Texas license plate, and that looks like the location as well.  It had a white top, which was unusual as I don’t recall any two tone Corvairs.  It must have been photo day as the lady also had her camera ready.

This one is a ’63 Monza, but again it is difficult to determine the body style (of the car).  It had an early issue black California license plate and was likely the location also.  There was some minor damage to the right corner of the front lower panel, probably from a close encounter with a curb.

Here is a ’62 700 Club Coupe from California with a Hatch Chevrolet license frame and perhaps a military base decal on the bumper.  Hatch Chevrolet was located in El Cajon, which is a suburb of San Diego.  In the background was a ’58 Pontiac Chieftain or Super Chief from Arizona.  Since the Corvair had clothes hanging in the back seat, my guess it was the visitor.  1962 was the best year ever, sales wise for the Corvair with over 292,500 units out the door.

In that best seller year of ’62 just under half (49.5%) of them were Monza Club Coupes such as this sharp looking one in black with a red interior, making it by far the most popular model.  The gentleman in the image seems to be happy with the one he is posing with.  In the background appears to be a ’60 Rambler Custom Cross Country wagon.

The best I can do on this one is a ’64 Monza Club Coupe.  I believe it was modified slightly.  The wheel opening trim (missing on the rear), rocker molding, wheel covers and backup lamps are all ’64.  The tail lamps appear to be ’64 but they are missing the chrome trim.  The nameplate on the engine cover and the chrome trim around the upper style line are all older model.  At any rate, it was from New York.  I wonder how well that phone handset cord worked as a tow rope.  They do look like they were having fun.

From ’62-’64 there were two convertibles offered, the Monza and the Monza Spyder, a turbocharged version.  The non Spyder version was always the most popular, and this ’64 model with Baby Moon hub caps was one of 31,045 while the Spyder added another 4,761 to the total.  Combined they were less than 19% of total sales.  The ’65 Ford Falcon in the background is wearing an Ohio license plate.

Two well dressed ladies heading to or from an event of some sort.  The one on the right was holding on to her “flying saucer” hat.  Their ride was a ’61 Monza Club Coupe, and it looked close to new in this image.  In fact, there was a sticker on the far side quarter glass.  In the background, a ’57 Buick Century 4 door Riviera.

Station wagons were offered in the ’61 model year, with a short run in ’62 as it was cancelled when the Chevy II was introduced.  For ’61 there were the 500 and 700 models with both also having the “Lakewood” name.  Total sales were just over 26,000.  In ’62 the Lakewood name was dropped and the models were the 700 and Monza, which was available with the bucket seats.  Sales for both were down to just over 6,000.  Mom was checking on her twins next to a ’62 700 from California that was still in its first year but looking like it had a serious oil leak.  To the left was a ’56 Buick Special or Century, and to the right a line up of sports cars with the closest a Triumph TR2 or 3.

Definitely a GM neighborhood featuring a white ’64 Monza Club Coupe with a creased quarter panel, red ’64 Chevrolet Impala Sport Coupe across the street, beige ’69 Impala Sport Coupe in the driveway, and a ’67 Pontiac 4 door hardtop in front.  It looks like a warm summer day.

A prim and proper looking lady with a ’60 700 that was five years old per the photo date.  The 700 4 door sedan was the most popular model in that introductory year, making up over 55% of production.

The search result reports this was the Tri-Taylor Neighborhood in Chicago in 1971.  This ’63 Monza Club Coupe does not look too bad for an eight year old car, other than needing a good detail.  It was equipped with the optional and seldom seen bumper guards, and did have some minor damage on this side, but I don’t see any rust holes.

Another ’63 Monza Club Coupe, this one from California and in white.  It was parked next to what appears to be a newly constructed office building where the landscaping was still underway.

To close out today’s gallery, we have one image from the second generation, a ’67 Monza Sport Coupe from New York, on the top floor of a parking garage.  The second gen brought a fresh style with two and four door hardtops, as well as a convertible offered.  Sales revived somewhat in ’65 when they were introduced, but never achieved the ’62 record.  The revival was short lived, as ’66 sales were about 44% of ’65, and ’67 about 26% of ’66.  The new Camaro came into the family in ’67, and took over the sporty compact position.  In the background was a ’65 Mercury Monterey Breezeway Sedan.  At first I wondered what all the old tires were for, but I think they served as protection when you parked too close to the wall.

Thanks for viewing and have a great day!

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